member deals

Spotlight on Bee’s Wrap

We’re shining this week’s Member Deals Spotlight on a mission-driven local business creating innovative, award-winning products to help us curb our dependence on plastic — Bee’s Wrap! From August 24th – 30th, all Bee’s Wrap products are 20% off for member-owners, so it’s a great time to stock up on these reusable, rugged, eco-friendly, locally-made, fully compostable wraps. Read on to learn more about this local company, its mission, and its fierce advocacy:

 

Bee’s Wrap was born in 2012 as its founder, Sarah Kaeck, was growing ever more deeply concerned about the persistent effect of plastics on our planet. She began by asking a simple question: How could we eliminate plastics in our kitchen in favor of a healthier, more sustainable way to store our food?

Bee’s Wrap founder, Sarah Kaeck

What she discovered was a lost tradition made new again. By infusing organic cotton with beeswax, organic jojoba oil, and tree resin, Kaeck created a washable, reusable, and compostable alternative to plastic wrap. What she also understood from the very beginning was that there must be a consideration of the entire life of the products we make and consume, from their creation and manufacturing to their eventual end. This is where biodegradability comes in: A product that is biodegradable can be easily returned to the earth. As their website states, “It’s a technology as old as time, and everything made in nature returns to nature with time. There’s no complicated recycling process, and no need to send your Bee’s Wrap off to a special facility. Made from four simple ingredients, Bee’s Wrap comes from the earth and is designed to return to the earth.” As your wrap begins to wear out, the team at Bee’s Wrap hopes that you’ll look on those signs of wear as a welcome reminder of the natural cycles that surround us.

 

Just one pack of Bee’s Wrap can save 1,667 sq. feet of plastic wrap from entering our oceans and landfills each year. That’s enough plastic to cover a single-family home. If every American household swapped plastic wrap with Bee’s Wrap we’d save a staggering 212 million square feet (4.8 million acres) of plastic from the planet each year!

Looking beyond the impact of the products they create, Bee’s Wrap is committed to using their business as a vehicle for social change, bettering the lives of their customers, employees, community, and the planet. As a proud B Corp and certified Green America company, Bee’s Wrap is committed to social change to help better the lives of its customers, employees, community, and planet. In 2019 they were awarded Green America’s People and Planet Award, which recognizes outstanding small businesses with deep commitments to social justice and environmental sustainability. They were also the 2019 recipient of B-Corp’s 2019 Best For The World: Environment award for the business’s top-notch attention to environmental stewardship. Bee’s Wrap is actively working with partners such as 1% for the Planet, The Bee Cause, and The Rozalia Project, pledging their support to ocean conservancy, beach cleanups, and environmental stewardship. They’re also committed to donating at least 1% of sales of their Honeycomb Roll of Bee’s Wrap to organizations supporting these efforts.

 

The year 2021 brought big changes for Bee’s Wrap as the business was sold to an undisclosed private investor. Since founding the business in 2012, Kaeck stewarded the growth of her company through the addition of dozens of employees, an expansion into a 12,000-square-foot facility in Middlebury, and she oversaw the company’s B Corp Certification. Bee’s Wrap was growing, both nationally and internationally, and Kaeck was seeking an investor who could leverage the company’s successful track record into this new phase of growth. Kaeck stayed on as the CEO for the first few months of the transition, then handed over the reins to Tara Murphy in June of 2021. Murphy brings extensive experience to the role, having served for four years as CEO of the Hinesburg-based Vermont Smoke & Cure and three previous years at Keurig Green Mountain. 

In a press release, Kaeck says, “I could not be happier about the prospects for Bee’s Wrap’s future. I founded and led Bee’s Wrap for eight years with the goal of creating a viable mainstream alternative to plastic, and we’re at that point now. Tara’s deep consumer product experience, outstanding leadership skills, and commitment to Vermont make her an excellent choice to continue to grow Bee’s Wrap in the years to come.”

Reducing the reliance on plastic takes time, and every effort you make counts. Whether you’re using Bee’s Wrap for on-the-go snacks or storing dinner leftovers, you’re one step closer to making it possible to ditch disposable food storage for good. Today, Bee’s Wrap is a leading alternative to plastic wrap. From their headquarters right here in Middlebury, Vermont, they’re creating wraps that provide a versatile and durable solution for sustainable food storage.

 

 

 

 

 

Spotlight on Nordic Naturals

Looking to reinvigorate your wellness routine? We invite you to check out Nordic Naturals, who is enjoying the glow of the Member Deals Spotlight this week! From August 17th – 23rd, Co-op member-owners can enjoy a 20% discount on all Nordic Naturals products! Read on to learn more about this company’s origin and commitment to sustainability:

 

 

The Nordic Naturals story begins back in 1995 when Norwegian-born founder and CEO Joar Opheim moved to California to complete his MBA. Opheim noticed that the pure omega-rich cod liver oil that Norwegians rely on to stay healthy was nowhere to be found here in the U.S. Low-concentration fish oil with an awful taste was all the market had to offer, but Opheim knew he could make a difference. With each trip home, he would fill an extra suitcase with bottles of his favorite fish oil to share with friends in the U.S. This deep desire to share the power of pure, fresh omega-3 nutrients inspired Opheim to found Nordic Naturals and still drives the company today.

Nordic Natural’s mission states simply that “great things happen when values meet action.” They’re committed to delivering the world’s safest, most effective nutrients essential to health. It’s what motivates them to ensure that all of their products are research supported, expertly formulated, rigorously tested, proven effective, and best of all, great-tasting.

The team at Nordic Naturals believes that the future is about positive partnerships and sustainable best practices. They aspire to do right by the people and places that are part of their success, so giving back is a high priority. They do so by supporting local and global organizations that are making a positive impact now and for generations to come. Click here to view a list of the organizations they support.

All their fish oils are Friend of the Sea (FOS) Certified to guarantee that the fish used in their products comes from healthy fisheries. They’re sourced in line with strict standards for fishing methods, by-catch reduction, and social accountability.

Their LEED Gold-certified headquarters in California helps minimize the company’s impact on the earth and provides a comfortable, healthy workplace for their employees. Across the world, their plant in Arctic Norway is powered entirely by unused fats from the fish oil production process, a savings of resources in service to the planet.

 

To learn more about the importance of high-quality marine-sourced omega-3’s click here.

 

 

Spotlight on Stonyfield

We’re shining our Co-op Spotlight on Stonyfield this week to highlight their commitment to organic dairy, the family farmers that make it possible, and the Earth that sustains us. Member-owners can enjoy 20% off their full line of organic dairy products from August 10th – 16th!  Read on to learn more about Stonyfield’s history and mission and their commitment to Vermont organic dairy farmers:

 

History:

While Stonyfield is best known for making yogurt, yogurt wasn’t the way the founders of Stonyfield thought they’d change the world. In 1983, Stonyfield co-founders Samuel Kaymen and Gary Hirshberg were simply trying to help family farms survive, protect the environment, and keep food and food production healthy through their nonprofit organic farming school.

Just to keep things running, the duo started putting their farm’s seven cows to work making yogurt. They knew they were making a healthy food grown with care; what they didn’t expect was how much people would love it.

People went crazy for the yogurt from Samuel and Gary’s little farm school, and the two knew they had found a way to make a real difference. With this yogurt business, the two organic farming teachers could show the whole world that a company could make healthy, delicious food without relying on toxic chemicals that harm the environment and public health.

So, the two went all-in on yogurt and, over 30 years later, the folks at Stonyfield continue to honor the example their founders set. They’re still located in New Hampshire, just 30 miles east of the old farm. And now, their organic ingredient purchases support a huge network of food producers made up of hundreds of organic family farms, thousands of organic cows, and over 200,000 organic acres!

They‘ve also pioneered planet-friendly business practices—from offsetting emissions at their production facility to making yogurt cups from plants instead of petroleum to making their own renewable energy, and much more.

The thought and passion that started Stonyfield Organic in the first place have only grown stronger, and they’ve never stopped working for healthy food, healthy people, and a healthy planet.

Commitment to Organic:

Stonyfield’s products are all 100% certified organic – made without the use of toxic persistent pesticides, artificial hormones, antibiotics, and GMOs.  Eating organic isn’t just good for you and your family, it’s straight up good for other people and the planet. One of the main goals of organic farming practices is to avoid contamination of our precious soil, rivers, drinking water, and air with toxic persistent chemicals. This also means that organic farmers, farmworkers, and their neighbors aren’t exposed to potentially carcinogenic herbicides. Organic agriculture not only means less dependence on fossil fuels, but it can also actually help reduce climate change. It’s estimated that converting all of America’s cropland to organic would have the same carbon-reducing effect as taking 217 million cars off the road!

There is also compelling evidence to support the notion that organic dairy is more nutritious than its conventional counterpart. Why? Because it comes from cows that are actively grazing on grass, as nature intended. Organically raised cows spend their days outside on pasture so the milk they produce is significantly higher in Omega-3 fatty acids and CLA (conjugated linoleic acid), heart-healthy fats that can help lower bad cholesterol and increase good cholesterol. There is a lot to be learned and said about organic farming, and Stonyfield hopes you will join them in the journey towards healthier, more resilient food systems.

Saving our Region’s Organic Dairy Farms:

In the fall of 202110, Danone, the parent company of Horizon Organic, announced it would stop buying milk from 28 farms in Vermont and a total of 61 in Maine, New Hampshire, and New York. The deadline was originally set for August of 2022, but it was later extended to February 2023. Shortly thereafter, 46 organic family farms in eastern New York received similar notices from their processor Maple Hill Creamery.  The 135 termination notices placed a large percentage of the region’s organic dairy farms in financial jeopardy and created an urgent wake-up call for our region. Unless we take swift action, our hard-working family farms – and the promise of a climate-positive, secure food system supported by their organic methods – will face dire consequences.

Stonyfield quickly sprang into action, launching an internal task force of senior company leaders to work alongside various state departments of agriculture, nonprofit organizations, retailers, and institutional food customers to find ways to keep more of these farms alive and in business. Stonyfield ultimately agreed to take on five of those contracts and was active in forming in the Northeast Organic Family Farm Partnership (NOFFP) to help increase commitments from both consumers and retailers to purchase locally-produced organic milk in an effort to maintain a viable market for these farmers. Organic Valley also stepped up in a big way, offering membership to 90 of the farms affected by the contract losses. Stonyfield accepts milk through Organic Valley and directly from farmers as part of its Direct Supply Program. The farmers dropped by Danone will be part of Stonyfield’s Direct Supply Program, and new farmers’ contracts will look the same as the company’s contracts with current farmers. 

We are grateful to Stonyfield and others who have stepped up in such a big way to support our region’s organic dairy farms! We’re also grateful to consumers who are committed to supporting our region’s organic dairy farms. Our friends at NOFA-VT said it best: “by purchasing certified organic milk and dairy products, you’re supporting farmers who feed Vermonters, steward our land, and provide a massive cultural and economic value to Vermont’s rural communities.”

Featured Co-op Connection Business – Otter Creek Used Books

“The bookstore…had its own special aroma, the incomparable and unforgettable scent of books and dust, paper and ink, type and binding, the dazzling anticipation and excitement of seekers after books.” – Marvin Mondlin & Roy Meador, Book Row.

This is the feeling one has the pleasure of experiencing upon entering Otter Creek Used Books. This special gem, located in Middlebury’s historic Marbleworks, is owned by Barbara Harding and it’s one of the local businesses featured in our Co-op Connection lineup. Harding has owned the store for sixteen years. Twelve of those years were in the current location and four were in the previous location in downtown Middlebury’s now-demolished Lazarus building. Harding never thought she’d own a bookstore, but while taking a walk downtown one day on a break from her work at the Addison County Chamber of Commerce where she worked to promote travel and tourism, she discovered that the used bookstore was for sale. She walked in to inquire about the price and made the decision that very day to become its new owner. Talk about a leap of faith!

Harding says that she’d always loved books, particularly used books, and has fond memories of walking out of libraries and used bookstores with her arms full as a kid. She had a passion for turning this particular bookstore around, as she’d witnessed its decline over the years and knew it had the potential to be something special. And she has most certainly succeeded in giving it new life, not once, but thrice, as the move to the new location nine years ago necessitated another rebirth of sorts, followed in 2020 by a lengthy and unplanned closure due to the pandemic, which required new resolve to bring the bookstore back on track. The lengthy closure provided Harding the opportunity to do some rearranging, expanding some categories, condensing others, and she’s bringing in new inventory daily. Much is the same as it was pre-pandemic, though there have been some minor changes to store hours and procedures. The shop is now open Tuesday – Saturday from 10 am – 4 pm and “by chance” on Sundays and Mondays.

 

When asked if she has a favorite book in the store, Harding insists that she couldn’t possibly choose just one. She confesses that when certain coveted titles arrive in the store, she tends to keep them in a small stack near her desk so that she can enjoy their presence for a period of time before eventually deciding that she’s ready to part with them. Long-time customers often ask to see what’s in her pile and she jokes that she’s reluctant to share until she’s truly ready for them to have a new home.

According to Harding, “owning a used bookstore is everything you think it would be. Should be. But it’s so much more. There is the realization that all the books actually belong to you. To you! You can claim each and every book if you want. But, of course, you don’t because how are you going to keep the store going? So, you have to be able to let go. And know that a sold book is going to a good home. To be reread. Or even sit prettily on a bookshelf.”

 Her general preference is for non-fiction and one of her priorities when initially purchasing the store was to have a dedicated Vermont section, which was absent from the store at that time. Visitors to the store will now find a robust selection of Vermont titles from Frost to McKibben and everything in between. 

Be sure to check out the Otter Creek Used Books blog and social media to stay up to speed on pop-up book sales and access Harding’s valuable insights into the treasures housed within the walls of the shop. And, if you’ve never had the pleasure of visiting the shop, do yourself a favor and swing by. There’s no better time than now to rally around this local treasure. Whether you’re already a loyal customer or it’s your very first visit, you’ll find it to be a warm and welcoming space full of all of the magic and mystery that make a used book store so alluring. There’s something there to satisfy every interest, and Barbara will be there behind the counter to greet you with a smile. 

Barbara Harding, owner of Otter Creek Used Books

 

“I feel so lucky,” says Harding. “Lucky to decide to purchase the store and bring new life to it. Lucky to open the door each day, turn on lights, sweep floors, polish windows, dust off books. Decorating windows, tops of bookcases, shuffling shelves around. Selecting background music. Creating an atmosphere of coziness. Somewhat organized. Somewhat not. Cluttered. But hopefully not too much.” 

 

Spotlight on New Leaf Organics

We’re shining our Member Deals Spotlight on New Leaf Organics! This local, organic farm not only keeps our produce shelves stocked with an array of fresh seasonal veggies but also supplies us with an abundant array of veggie and herb seedlings each Spring. Perhaps you have a few of them growing in your garden? All of New Leaf Organics products are 20% off for Co-op member-owners from August 3rd – 9th, so it’s a great time to stock up on the flavors of summer in Vermont. Read on to learn more about this female-powered farm and all that they have to offer:

Nestled in the rolling hills near the Bristol-Monkton town line is a sweet little farm called New Leaf Organics. Now in her 23rd year in business, Farmer Jill Koppel leads her rockstar all-female crew to produce some of the most beautiful and delicious flowers, fruits, and veggies you’ll find anywhere in Vermont. Their farm has evolved quite a bit over the years, but their core mission remains the same; growing high-quality organic produce, flowers, and plants that improve soil health and strengthen the community.

Their Mission

  • to grow high-quality, deliciously fresh organic produce and flowers.
  • to maintain and build the health of our soil and water.
  • to keep this land open and in agricultural production.
  • to bring community together in appreciation of good food and eating with the seasons.
  • to help couples create a memorable wedding day brightened with our beautiful flowers
  • to be a healthy and joyous place for kids to roam and discover and help them learn where our food really comes from.
  • to provide a positive and meaningful place to work for our employees and ourselves.
The 2023 New Leaf Farm Crew

New Leaf Organics grows 5 acres of vegetables, berries, and flowers which are all sold in Vermont. You can shop their online store and/or visit their farmstand. Their online store offers farmstand pickup and delivery options. Farmstand hours are Tuesday-Saturday from 12 pm – 6 pm. While visiting the farmstand, you’ll find  New Leaf’s fresh-picked veggies, berries, and flowers. You’ll also find a great selection of locally sourced products from around the Champlain Valley including fresh breads and granola from Bicycle Mill Bakery; sweet and savory hand pies and small pies from Humble Pie Baking; and take-out meals from Chomp Cookhouse.

New Leaf Organics Farmstand

You can also sign up for their Farm Stand Card Program. What’s a Farm Stand Card? Here’s how their website describes it:

“It’s like a gift card, but tastier. Farm Stand Cards give you pre-purchased credit to use at our Farm Stand. It’s an affordable and flexible way to enjoy the freshest, local organic produce and flowers and support our vibrant local food system. They come in increments of $225, with an additional 10% spending bonus. For example, when you pay $225, you’ll get a spending credit of $250. You can use your card any time you shop to buy anything we sell at our farm stand — from produce and baked goods to bedding plants and groceries. Pick your own flowers are included for Farm Stand Card holders.

​How Does This Compare to Your Traditional CSA Model? Farm Stand Card shares are similar to a CSA in that you receive fresh organic produce and flowers each week and a discount on your purchase while committing to and supporting our local farm. They’re even better than a traditional CSA, though. The Farm Stand Card allows you greater flexibility to shop anytime the Farm Stand is open, and to purchase anything we sell in the stand. It gives you the vegetables, flowers, and local goods you want, when you want them, at the best price. Win-win-win!”

 

Looking to send a local, organic bouquet to someone special? New Leaf Organics offers Home Sweet Blooms floral deliveries to homes and businesses in Hinesburg, Vergennes, Middlebury, & Bristol! They also offer a pick-your-own flowers option throughout the growing season or you can purchase a flower bouquet subscription. The flower fields are located across the street from the farm stand. 

Need flowers for an upcoming wedding or event? New Leaf Organics raises over 100 varieties of organic, specialty cut flowers and creates exquisite floral arrangements for weddings and events, from casual to formal. Their services, from full-service arrangements and delivery, to “pick-your-own,” to “weddings-in-a-bucket” are a great fit for all your events. Buying direct from the grower ensures the freshest, highest quality flowers at the best price. Buying organic ensures that agricultural chemicals aren’t endangering our environment or the farmworkers who handle the flowers. Click here to read more about why this matters.

According to Farmer Jill, “I’ve been lucky enough to find a dedicated crew of farming “geeks” who get equally as excited about discovering a great new variety to try or the thrill of our first seeds germinating in the Spring. Having a great crew keeps the farm dynamic and is better every season because of them. My kids, Ruby and Ada, and husband Skimmer make sure we don’t work the whole Summer away… Thanks for your interest in our farm! Supporting local farms like ours ensures that high-quality agricultural soils will be kept in farming for generations to come and proof that together we really can keep Vermont agriculture alive and thriving!”

For the latest info and insight into how the season is sprouting, blooming, and unfurling, follow them on Instagram @organicsnewleaf and Facebook @newleaforganics

Spotlight on Aqua ViTea

This week’s Member Deals Spotlight shines brightly on Aqua ViTea! Their full line of Kombucha and Aqua Selzer is 20% off for member-owners from July 20th – 26th! Read on to learn more about this unique local business with humble beginnings on a Salisbury Farm!

 

History

Aqua ViTea began in 2007 in the Salisbury, Vermont farmhouse of Jeff Weaber and Dr. Katina Martin, based on the naturopathic principle of “food as medicine.” Weaber and Martin had just relocated to Vermont after 9 years in Portland, Oregon, where Katina pursued medical degrees in Naturopathy, Midwifery, and Acupuncture and Jeff served as the brewer for The Lucky Labrador Brewing Company. Honing the craft of fermentation at work and learning about functional foods and the governing role of the digestive system from Katina at home led Weaber to discover the wonders of Kombucha.

Aqua ViTea founder Jeff Weaber with his wife Katina Martin at their Salisbury home where they first began brewing kombucha

By 2007, he was selling his Kombucha to the happy crowds at the Middlebury Farmers Market under the Aqua ViTea brand, and in 2008, he began bottling his product and selling wholesale to our Co-op and a handful of other local markets. By 2014, demand began to outpace production capacity, and plans to move Aqua ViTea’s production off the farm began to ferment. They first moved to a state-of-the-art facility in Bristol, VT, followed by yet another upgrade in 2017 to an even more impressive facility — the former home of Woodchuck Cider just off Exchange Street in Middlebury. Today, the rapidly growing company is the largest Kombucha producer on the east coast, employing a team of 30 full-time employees proudly brewing low-sugar, alcohol-free, organic kombucha with naturally abundant probiotics, enzymes, and antioxidants, whose balanced blend of sparkling refreshment and bold flavor makes it the perfect substitute for juice or soda. 

The Aqua ViTea team

As the business grew, Weaber called on Mike Kin, who was a close friend of Weaber’s in Oregon, and convinced him to move to Vermont with his family to become the company’s brewer. If you dig the artwork on Aqua ViTea’s packaging and materials as much as we do, you’ve got Mike to thank for these. He sketches each one by hand, creating the funky, colorful, amazing signature artwork that you see on all of AquaVitea’s products!

Mike Kin creates the signature Freshketch artwork for Aqua ViTea

 

Commitment to Authenticity

Many commercially available Kombucha brands have been found to contain significantly more sugar and alcohol than their labels disclose. Additionally, some large-scale Kombucha products are being manufactured in a lab setting, force carbonated, and even pasteurized, with the probiotic cultures added artificially as “ingredients” to the end product.

Aqua ViTea, since day one, has shown a deep commitment to authenticity. This begins by sourcing the highest quality ingredients, including sustainably sourced organic tea from Middlebury’s Stone Leaf Teahouse and organic cane sugar to feed the ferment. Their Kombucha is the product of a live, active fermentation, which allows the live cultures and enzymes to develop naturally and delivers the tangy effervescence that Kombucha drinkers love. They are one of only two kombucha makers in the country who have invested in a spinning cone column, which allows for the extraction and recovery of volatile compounds, including alcohol, without the need for excessive heat. And since the alcohol is removed at the end of fermentation, the active cultures can grow at their own pace, which results in authentic, delicious, and non-alcoholic Kombucha. They even employ an in-house microbiologist to analyze the safety and purity of their products! The organic alcohol that is extracted from Aqua ViTea Kombucha is repurposed to support innovations like hand sanitizer and new beverage development. The nutrient-dense organic green and black tea used in their brewing process is composted to support local agriculture. 

A tour group from Addison Central Teens visits Aqua ViTea and learns about the cone extractor, which removes the alcohol from Aqua ViTea’s kombucha

 

Aqua Seltzer

The newest addition to the Aqua ViTea lineup is Aqua Seltzer! Better than your average bubbles, Aqua Seltzers, infused with organic kombucha, are refreshing better-for-you offerings packed with probiotics for immune & gut health. Weaber shares that the idea for a seltzer line was born when he looked at the ingredients list on a can of the seltzer that his teenage kids love to drink and realized that there was nothing much to them. He wondered if there was a way to create a seltzer that also offered functional nutritional benefits aside from simply providing hydration. After months of research and development and countless hours of taste testing, a new, bubbly, better-for-you beverage was born. It’s infused with kombucha, providing 5 billion probiotics per serving, along with amino acids and antioxidants, with only one gram of sugar and 15 calories. They’re thirst-quenching refreshers filled with goodness for your gut!

 

 

 

 

 

 

 

Featured Co-op Connection Business – Green Mountain Adventures

Summer in Vermont is a spectacular time to hike, bike, paddle, and swim your way through some of the most scenic vistas New England has to offer. Regardless of your outdoor sport of choice, Middlebury’s Green Mountain Adventures (aka Middlebury Mountaineer) is the perfect place to get outfitted with everything you need to explore the forests, mountains, rivers, and lakes of Vermont and we’re excited to collaborate with them through our Co-op Connection program! Thanks to this partnership, card-carrying Co-op member-owners can enjoy a 10% discount when shopping at Green Mountian Adventures! Read on to learn more about this family-owned local business and its wide variety of offerings for the outdoor enthusiast in all of us!

The History

Co-owners Steve and Marion Atocha first opened Middlebury Mountaineer (d/b/a Green Mountain Adventures) in 1998 on Middlebury’s Mill Street in a spot above the Storm Café. Around five years later, the store moved to a Park Street location formerly occupied by Ben & Jerry’s. After a short stint there, the business inched a little further up Park Street to the storefront next to the Henry Sheldon Museum, and finally, in the Spring of 2017, they found what they’d been looking for all along — a prime location with great visibility in the heart of Middlebury’s Main Street.

The Family

Steve is the co-owner and founder of Green Mountain Adventures. On the store’s webpage, he is described as a father, a fly fishing enthusiast, and a certified American Canoe Association Kayaking Instructor. He spends his free time hiking for out-of-the-way fishing holes or backcountry skiing on the Lincoln Gap. Green Mountain Adventures is co-owned by his wife Marion, who also serves as a clothing buyer for the store. She divides her time between the shop and working full-time as a nurse in Bristol. An avid hiker, swimmer, and Nordic skier, Marion’s real passion is raising her three boys and working on her family farm. In true family business fashion, their boys pitch in as part of the Green Mountain Adventures team. 

Steve and Marion Atocha
Steve Atocha with his sons

 

The Gear

Green Mountain Adventures provides only the best gear and apparel with a commitment to quality merchandise and a high standard for personalized customer service. You’ll find many of your favorite brands including Patagonia, Darn Tough, Prana, Blundstone, Howler Bros., Hydro Flask, Yeti, and more. They also carry a wide range of cross-country skis, boots, poles, wax, and accessories from Fischer, Rossignol, Bjorn Daehlie, Salomon, Rottefella, Craft, and Swix. If you’re not ready to commit to an equipment purchase but want to try out some of the best gear in the industry, check out their summer and winter gear rental and lease options. 

 

Guided Adventures

If you’re looking for a guide for your adventures, Green Mountain Adventures offers professional guide services and equipment rentals for fly fishing, kayaking, stand-up paddleboarding, hiking, rock climbing, snowshoeing, and backcountry skiing. Whether you’re a beginner interested in learning the basics or a more experienced adventurer looking to hone your skills, Green Mountain Adventures will personalize any full or half-day trip to meet your needs.

Summer Camps

Now in their 24th season, Green Mountain Adventures offers a variety of outdoor adventure day camps uniquely designed to safely lead children and young adults (ages 6-14) into the vast playground of rocks, rivers, and mountains surrounding our Central Vermont community. Participants engage in multi-activity wilderness adventures including canoeing and kayaking, mountain biking, hiking, river tubing, and rock climbing. Each GMA camp provides imaginative and unforgettable journeys in some of the most beautiful backcountry wilderness areas in and around the Green Mountains. Their programs offer a low camper-to-guide ratio to ensure your camper receives individualized attention and support. Guides are hand-picked from the local community based on their extensive wilderness experience and skills, intimate knowledge of the local environment and terrain, and youth service experience (as teachers, coaches, mentors, parents, etc.). In addition to providing outlets for youth to immerse themselves in nature, there is also a strong focus on relationship building. According to Steve, “as an outdoor adventure camp in the local community for over 20 years, we’ve enjoyed the opportunity to witness the personal growth of many returning campers as they develop confidence in themselves and their ability to relate with peers in a group setting. Our programs are very small and inclusive, without much room or opportunity for cliques to form. We encourage a “come as you are” ethic where campers can be fully themselves, without external pressure to act or perform in a certain way.”

 

 

Better Burgers

Tired of bland burgers? Looking to up your burger game? Then this recipe is for you! A hamburger patty is a great vehicle for loads of flavor, so feel free to be creative! This particular recipe features Italian flavors, but you can experiment with other herbs and spices for your own unique twist. 

Spotlight on American Flatbread

Our Member Deals Spotlight shines brightly on a company with humble roots here in Vermont – American Flatbread! From May 25th – 31st, member-owners can enjoy 20% off American Flatbread’s products (applies only to frozen flatbreads here at the Co-op, not at their fabulous restaurants). Read on to learn more about the history and mission of this locally-born company:

 

George Schenk, the founder of American Flatbread, founded his business with a firm understanding that food is more than what’s on the plate, which he shares in “The Five Faces of Food” and his simple phrase, “food Remembers the acts of the hands and heart.”

“Food is important. What we eat and how it’s grown intimately affects our health and the well-being of the world,” says Schenk. He created American Flatbread based on the philosophy of food for the greater good, and the company remains committed to building upon that legacy.

American Flatbread was born in Waitsfield, Vermont, but demand for frozen flatbreads soon outgrew the humble kitchens of their flagship location. Rustic Crust, the company that now produces American Flatbread frozen pizzas, took over the reins and says that they’re proud that George entrusted them with his mission and they remain committed to upholding it. 

Headquartered in New Hampshire, Rustic Crust continues to work with fresh, all-natural ingredients to bring you the authentic flavor you’ve come to know and love. According to Rustic Crust CEO Brad Sterl, “Our two good-for-you pizza brands make their home in the beautiful New England countryside, and are made by real people and using real ingredients. American Flatbread frozen pizzas feature 100% organically grown wheat crusts and topped with fresh herbs, vegetables, and the finest of cheeses (no rBST growth hormone!). They’re all-natural, with no preservatives, artificial colors or flavors, and handcrafted from scratch and par-baked in wood-fired ovens.

Truly nutritious, light, crisp, and flavorful — convenience without compromise – American Flatbread pizzas are honestly delicious, the best premium frozen pizza bar none, for people who care about pizza and the planet.

 

Spotlight on Red Hen Baking Company

Our Member Deals Spotlight is beaming on Red Hen Baking Company this week! Member-owners can enjoy 20% off their full line of freshly baked breads from May 18th – 24th. Read on to learn more about this wonderful local bakery that’s been turning out fresh organic bread 7 days a week for over 20 years!

 

History

The folks at Red Hen Baking Company are guided by a belief that pure, uncomplicated ingredients and the hands of skilled artisans are the building blocks for great food. Their bakery sprouted from humble beginnings with a staff of 8 on Route 100 in Duxbury, VT back in 1999. They were committed to using organic ingredients since the very beginning and became an established presence in the area’s many cooperative and independent food stores. Their bread was beginning to appear at more and more of the area’s finest restaurants and they became mainstays of the Montpelier and Waitsfield Farmers’ Markets. To this day, these venues still make up the core of their wholesale business.

After 8 years of hard work in Duxbury and a seasoned staff that had grown to over 20 employees (many of whom are still with the bakery today), they had the opportunity to move 5 miles down the road to the neighboring town of Middlesex. It was here that they established their new baking facility in a building constructed especially for their purposes with an attached café in a renovated building that housed the former Camp Meade Diner.

Their café has become known as a local destination and gathering place where people can enjoy not only the bread they’re so well known for, but also their increasingly lauded pastries, sandwiches, and soups. To supplement their own creations, the cafe also features beer, wine, and specialty food from near and far. Next time you’re cruising through Middlesex, be sure to stop in!

Although Red Hen has grown considerably since those early days in Duxbury, they remain dedicated to creating the very best food from the best possible ingredients. You can’t make great food without great flour (or potatoes or seeds or meal, as the case may be), so a great deal of time and energy is spent sourcing the very best of these items. In many cases, the folks at Red Hen are closely acquainted with the farmers and millers that are responsible for producing the raw materials used for baking their breads. In fact, over 90% of all the flour they use comes from two farmers within 150 miles of the bakery. Each year, 430,000 lbs of local wheat go into their breads!

Members of the Red Hen Baking Crew visiting Les Cedres farm in Quebec where some of the organic grain for their bread is grown.

They employ methods that are as old as bread making itself and these processes guide their days at the bakery. This method of slow fermentation produces a complexity of flavor, a chewy texture, helps the bread to keep longer, and even adds to its nutritive value. Each loaf is then formed by hand and baked in a hearth oven. The Red Hen family of breads runs the gamut from dense whole grain varieties to light and airy ciabatta and everything in between.

Red Hen Baker Randy unloading fresh baked baguettes

Giving Back

Like any good hen, the folks at Red Hen feel a responsibility to do what they can to nurture the community that has nurtured them. There is never a shortage of work to be done and there are so many good organizations doing that work, but each year their staff selects a few organizations that they would like to support. Last year they directed over $26,000 to the following organizations doing work both close to home and further afield:

To learn more about Red Hen Baking, check out their web page! You can view their cafe menu, read all about their diverse bread offerings, and find great tips for storing your bread to maximize freshness.