We’re shining our Member Deals Spotlight on a business with humble roots in Vermont where two guys named Ben and Jerry launched their first scoop shop from a renovated gas station in Burlington, Vermont. Fast forward a few decades, and Ben &Jerry’s has become a household name across the U.S. and beyond. Member-owners can enjoy a 20% discount on pints of their famous ice cream from August 29th – September 4th as we kick off our Eat Local Challenge! Read on to learn more about the rich history of Ben & Jerry’s and their various ways of giving back:
With a $5 correspondence course in ice cream-making from Penn State and a $12,000 investment ($4,000 of it borrowed), Ben and Jerry open their first ice cream scoop shop in a renovated gas station in Burlington, Vermont in 1978. By 1980, they decided to rent space in an old spool and bobbin mill on South Champlain Street in Burlington to begin packing their ice cream in pints for distribution to grocery and Mom & Pop stores along the restaurant delivery routes that Ben serviced out of the back of his old VW Squareback wagon. By the following year, they were ready to open their second scoop shop in Shelburne, and in 1982, the original shop changed locations to the iconic shop that still stands on the corner of Church Street and Cherry Street in the heart of downtown Burlington.
Ben & Jerry’s original scoop shop in a renovated Burlington gas station, circa 1978
Over the ensuing decades, the Ben & Jerry’s brand has grown by leaps and bounds but they’ve remained true to their core principles and continue to fiercely advocate for social and environmental causes. Ben & Jerry’s is founded on and dedicated to a sustainable corporate concept of linked prosperity. Central to the Mission of Ben & Jerry’s is the belief that all three parts of its mission must thrive equally in a manner that commands deep respect for individuals inside and outside the Company and supports the communities of which they are a part. One of the first companies in the world to place a social mission in equal importance to its product and economic missions, they focus their advocacy on their core values: human rights and dignity; social and economic justice; and environmental protection; restoration, & regeneration. They believe that business has a responsibility and a unique opportunity to be a powerful lever of change in the world. A Certified B-Corporation, they aim to use traditional and contemporary business tools to drive systemic progressive social change by advancing the strategies of the larger movements that deal with those issues, such as climate justice and social equity.
Big changes for the company came in August of 2020 when Ben & Jerry’s became a wholly-owned subsidiary of Unilever. Through a unique acquisition agreement, an independent Board of Directors was created to provide leadership focused on preserving and expanding Ben & Jerry’s social mission, brand integrity, and product quality in the wake of the leadership transition. They still maintain their flagship factory in Waterbury, VT, which is a must-see destination for a factory tour next time you find yourself traveling that gorgeous stretch of Vermont’s Route 100.
Ben & Jerry’s supports the global Fair Trade movement and is committed to sourcing their vanilla, cocoa, and coffee beans from Fair Trade Certified suppliers. Ben & Jerry’s is also proud to stand with the growing consumer movement for transparency and the right to know what’s in our food supply by supporting mandatory GMO labeling legislation. In 2013, they committed to transitioning all of their ingredients to be fully sourced non-GMO. The folks at Ben & Jerry’s want to support sustainable dairy practices that benefit farmers, farmworkers, cows, and the environment and in October of 2017, they became the first company to adopt and implement the Milk With Dignity Program through their Caring Dairy Program. They’re proud of the positive impact this program has had on the true heroes of Vermont’s dairy industry, the Farmworkers. Through this program, the Farmworkers have seen higher wages, improved work schedules, better time off, and improved housing. We’ll raise a scoop to that!
Winter weather is just around the corner, so it’s a great time to start thinking about winter tires. We invite you to check out our Co-op Connection Business of the Month – County Tire!Not only can they fix you up with new tires, but they also offer a wide range of automotive services and they have a special deal for Co-op member-owners! Present your member card to receive 10% off parts and 5% off tires! Read on to learn more about the oldest locally-owned tire shop in Addison County:
If you need tire or automotive care, trust County Tire Center, Inc! Located at 33 Seymour Street Middlebury, VT 05753, County Tire Center, Inc. is your trusted source for all of your automotive and tire needs. Owners Steve and Lisa are there to ensure that your visit to County Tire Center, Inc. will not only solve all of your automotive needs but will be one that you will be sure to share with others. They take pride in quality service and the ability to meet customers’ needs in a timely manner.
Servicing customers in the greater Champlain Valley of Vermont and New York, County Tire Center, Inc. has the automotive expertise and friendly, reliable service you need to get you back on the road fast! From tire sales and batteries to shocks, struts, brake, and transmission services, they can handle all of your vehicle needs to keep you running in top shape.
With their years of experience, they offer quality parts and services at the best prices possible. They take pride in their work and strive for great customer satisfaction on each visit. Their goal is to keep your vehicle running in the best possible condition and they will not settle for “good enough.” They went into business in order to bring a higher quality to automotive work in the Middlebury area and intend to have each customer leave happy while offering the most competitive prices in the area.
With their excellent selection of Bridgestone, Firestone, and Nokian tires, they can fit any vehicle make and model. They strive to ensure customer satisfaction and vehicle safety and will do whatever it takes to make sure that you and your vehicle only receive top-quality tires and equipment. They understand that your vehicle is a large investment and they welcome your business in protecting that investment.
If you need general automotive services, computerized tire balancing, general tire service, oil changes, brake service, custom auto detailing or performance tires, consider County Tire Center, Inc. Do you have an electric or hybrid vehicle? County Tire Center, Inc. is an authorized Hybrid/EV repair center offering a wide range of services to keep your hybrid or electric vehicle in top condition. Please feel free to contact them at 802-388-7620 or online to discuss the many options and services offered.
How do they stay small and sell big? It’s simple: years of experience. County Tire Center, Inc. has been in business since 1982. Their mission is to offer you the latest in parts and products, at the best prices with unparalleled service. They pledge their best efforts to make your experience both beneficial and enjoyable. Once you try County Tire, we’re sure you’ll be back for more!
We’re shining our Member Deals Spotlight on New Leaf Organics! This local, organic farm not only keeps our produce shelves stocked with an array of fresh seasonal veggies but also supplies us with an abundant array of veggie and herb seedlings each Spring. Perhaps you have a few of them growing in your garden? All of New Leaf Organics products are 20% off for Co-op member-owners from August 8th – 14th, so it’s a great time to stock up on the flavors of summer in Vermont. Read on to learn more about this female-powered farm and all that they have to offer:
Nestled in the rolling hills near the Bristol-Monkton town line is a sweet little farm called New Leaf Organics. Now in her 23rd year in business, Farmer Jill Koppel leads her rockstar all-female crew to produce some of the most beautiful and delicious flowers, fruits, and veggies you’ll find anywhere in Vermont. Their farm has evolved quite a bit over the years, but their core mission remains the same; growing high-quality organic produce, flowers, and plants that improve soil health and strengthen the community.
Their Mission
to grow high-quality, deliciously fresh organic produce and flowers.
to maintain and build the health of our soil and water.
to keep this land open and in agricultural production.
to bring community together in appreciation of good food and eating with the seasons.
to help couples create a memorable wedding day brightened with our beautiful flowers
to be a healthy and joyous place for kids to roam and discover and help them learn where our food really comes from.
to provide a positive and meaningful place to work for our employees and ourselves.
The 2023 New Leaf Farm Crew
New Leaf Organics grows 5 acres of vegetables, berries, and flowers which are all sold in Vermont. You can shop their online store and/or visit their farmstand. Their online store offers farmstand pickup and delivery options. Farmstand hours are Tuesday-Saturday from 12 pm – 6 pm. While visiting the farmstand, you’ll find New Leaf’s fresh-picked veggies, berries, and flowers. You’ll also find a great selection of locally sourced products from around the Champlain Valley including fresh breads and granola from Bicycle Mill Bakery; sweet and savory hand pies and small pies from Humble Pie Baking; and take-out meals from Chomp Cookhouse.
New Leaf Organics Farmstand
You can also sign up for their Farm Stand Card Program. What’s a Farm Stand Card? Here’s how their website describes it:
“It’s like a gift card, but tastier. Farm Stand Cards give you pre-purchased credit to use at our Farm Stand. It’s an affordable and flexible way to enjoy the freshest, local organic produce and flowers and support our vibrant local food system. They come in increments of $225, with an additional 10% spending bonus. For example, when you pay $225, you’ll get a spending credit of $250. You can use your card any time you shop to buy anything we sell at our farm stand — from produce and baked goods to bedding plants and groceries. Pick your own flowers are included for Farm Stand Card holders.
How Does This Compare to Your Traditional CSA Model? Farm Stand Card shares are similar to a CSA in that you receive fresh organic produce and flowers each week and a discount on your purchase while committing to and supporting our local farm. They’re even better than a traditional CSA, though. The Farm Stand Card allows you greater flexibility to shop anytime the Farm Stand is open, and to purchase anything we sell in the stand. It gives you the vegetables, flowers, and local goods you want, when you want them, at the best price. Win-win-win!”
Looking to send a local, organic bouquet to someone special? New Leaf Organics offers Home Sweet Blooms floral deliveries to homes and businesses in Hinesburg, Vergennes, Middlebury, & Bristol! They also offer a pick-your-own flowers option throughout the growing season or you can purchase a flower bouquet subscription. The flower fields are located across the street from the farm stand.
Need flowers for an upcoming wedding or event? New Leaf Organics raises over 100 varieties of organic, specialty cut flowers and creates exquisite floral arrangements for weddings and events, from casual to formal. Their services, from full-service arrangements and delivery, to “pick-your-own,” to “weddings-in-a-bucket” are a great fit for all your events. Buying direct from the grower ensures the freshest, highest quality flowers at the best price. Buying organic ensures that agricultural chemicals aren’t endangering our environment or the farmworkers who handle the flowers. Click here to read more about why this matters.
According to Farmer Jill, “I’ve been lucky enough to find a dedicated crew of farming “geeks” who get equally as excited about discovering a great new variety to try or the thrill of our first seeds germinating in the Spring. Having a great crew keeps the farm dynamic and is better every season because of them. My kids, Ruby and Ada, and husband Skimmer make sure we don’t work the whole Summer away… Thanks for your interest in our farm! Supporting local farms like ours ensures that high-quality agricultural soils will be kept in farming for generations to come and proof that together we really can keep Vermont agriculture alive and thriving!”
For the latest info and insight into how the season is sprouting, blooming, and unfurling, follow them on Instagram @organicsnewleaf and Facebook @newleaforganics
Have a hankering for a mouth-watering slice of pizza? Or how about a calzone, some pasta or a fresh, beautiful salad? Check out Green Peppers Restaurant! They’re our featured Co-op Connection Business this Month, so we’re reminding member-owners that you can enjoy 10% off your meal at Green Peppers! Green Peppers, owned by Mark and Donna Perrin, has been serving up delicious food in Middlebury since 1982.
As with all restaurants and food service operations, Green Peppers was not immune to the intense pandemic-related challenges of the past few years. In a true display of resilience, they viewed these challenges as an opportunity to rebrand their business to an online order/curbside pickup model to better serve the community. Complete with a fresh new website with an easy-to-use online ordering platform, they’re striving to keep it simple for their customers by providing convenient and efficient services 7 days a week. Hungry customers may place their order hours or even days in advance. Trying to feed a large crowd? They can help you do that too, with pizza, pasta, subs, salads, and more!
Since they first opened their doors nearly 40 years ago, Green Peppers has been a family-owned and family-operated business. After living in Los Angeles for 8 years, their youngest daughter Leslie has moved home to help support the family business. She spearheaded most of Green Pepper’s social media from California but has stepped into a bigger role since returning home. In addition to being a great chef, family man, and successful small business owner, Mark is also very involved in serving his community. He participates in Hunger Free Vermont’s local chapter of the Addison County Hunger Council, which aims to alleviate food insecurity for members of our community. He has also been actively involved in the community by serving on the Chamber of Commerce Board, Workforce Investment Board, and Middlebury Business Association Board. Governor Shumlin appointed Perrin to the State Board of Education on April 12, 2013, to serve a six-year term (2013-2019) with a focus on policy concerning the education of Vermont students and assuring equal access for all Vermont students to a quality education.
We’re proud to know Mark and his family and we’re grateful to have such a wonderful local restaurant as our neighbor. Green Peppers is open daily from 10:30 am – 7 pm and they look forward to serving you. Choose from a mouth-watering list of soups, calzones, salads, pasta, pizzas, subs, and more! Gluten-free? They’ve got you covered! Just don’t forget to mention that you’re a Co-op member!
Alaffia was founded in 2004 with Fair Trade as the fundamental foundation of their organization, which is comprised of the Alaffia Village in Sokodé, Togo; the Alaffia Coconut Cooperative in Klouvi-Donnou, Togo; and the Alaffia headquarters in Olympia, Washington. Their cooperatives handcraft indigenous raw ingredients, and the Alaffia team in Olympia creates the finished products. Proceeds from the sales of these products are then returned to communities in Togo, West Africa through Alaffia’s nonprofit arm, the Alaffia Foundation, helping to alleviate poverty and advance gender equity through the Fair Trade of Indigenous resources and community empowerment projects. With every purchase, you directly support Alaffia’s social empowerment projects.
What impact have your Alaffia purchases had in these communities thus far?
Each year in sub-Saharan West Africa, 160,000 women die due to complications during pregnancy and childbirth. Over her lifetime, a woman in sub-Saharan Africa has a 1 in 16 chance of dying in pregnancy or childbirth, compared to 1 in 4,000 in developed countries (UNICEF, 2015). There are several reasons for the high maternal mortality rates in sub-Saharan Africa, including extreme poverty and inadequate infrastructure. It is possible to save lives with basic health care and gender equality.
Alaffia’s Maternal Health Project has two parts; The first is a direct approach by which Alaffia provides funding for full pre-and postnatal care, including special and urgent needs, to women in rural Togo. Alaffia product sales have paid for the births of 5,597 babies in rural Togolese communities through the Togo Health Clinic system!
The Alaffia Women’s Clinic Project is the second part of their women’s health efforts. In 2007, they formed partnerships with local Togo clinics to provide information and training on all women’s health issues, including nutrition, preventing female genital mutilation, and much more. They believe that saving mothers is a necessary step in reducing poverty. When a mother dies, her surviving children’s nutrition & health suffer, and they are more likely to drop out of school, reducing their ability to rise out of poverty.
The future of African communities depends on the education and empowerment of young people. Since Alaffia founded their shea butter cooperative in 2003, they’ve provided school uniforms, books, and writing supplies to children in Togolese communities to offset the financial burden these items have on families. They also donate desks and install new roofs on schools to make learning a more enjoyable experience. Since 2011, Alaffia product sales have funded the construction of 16 schools throughout Togo and provided school supplies to 37,521 recipients.
In rural areas of Togo, students walk up to 10 miles a day to attend school. There are no buses, and families cannot afford private transportation. As a result, school becomes very time-consuming, and most students decide to quit school in order to fulfill their family obligations. In rural areas, less than 10% of high school-aged girls and only 16% of boys attend school (UNICEF). In 2004, Alaffia began collecting and sending used bicycles to Togolese students to encourage them to stay in and complete school through their Bicycles for Education Project. Now, with over 10,817 bicycles sent and distributed, they are seeing a real impact on exam scores and retention in rural schools. 95% of Bicycles For Education recipients graduate secondary school.
Alaffia collects used bicycles in and around their communities in Washington and Oregon, with the help of their retailers, volunteers, and staff. All costs of this project – from collecting, repairing, and shipping bicycles, to customs duties, distribution costs, ongoing maintenance, and follow-up – are paid for through the sales of Alaffia products. This project brings communities in the US and Togo together. Bicycles that would otherwise be destined for the landfill are encouraging students in Togo to stay in school so they can lead their communities out of poverty. To find out how you can be involved, visit their web page or email foundation@alaffia.com
Deforestation and climate change have had a devastating impact on West African farming communities. Alaffia product sales fund the planting of trees by Togolese farmers to help mitigate soil erosion and improve food security for their families. 99,964 trees have been planted through this project! Allafia also conducts trainings to discourage the cutting of shea trees for firewood and charcoal to preserve this important indigenous resource for future generations. Additionally, they are investigating sustainable fuel alternatives, such as bio-gas and bio-oils, to reduce the demand for wood and charcoal.
In Togo, it is extremely difficult for visually impaired people to obtain eyeglasses. An eye exam costs as much as one month’s wage and a pair of eyeglasses can cost up to four months of wages. Alaffia collects used eyeglasses at retail locations throughout the US and employs an optometrist in Togo to correctly fit and distribute the glasses. A pair of eyeglasses is life-changing for a child struggling in school, the elderly with failing vision, and adults who have never been able to see clearly. To date, Alaffia has collected over 30,852pairs of glasses.
Social Enterprise Model
Alaffia’s Social Enterprise Model is a comprehensive approach to providing safe, efficacious hair, face, and body care while alleviating poverty in West Africa through the preservation of traditional skills and knowledge in the global market. The following principles guide Alaffia’s Social Enterprise Model:
EMPOWERMENT PROJECTS
Targeted areas of development (Maternal Care, Education, Environmental Sustainability, Eyeglasses) as mentioned above that safeguard basic needs for sustainable communities.
INDIGENOUS INGREDIENTS
Local resources and traditional handcrafting knowledge celebrate cultural diversity in the global market and ensure Alaffia’s safe, nutrient-rich, and efficacious products.
WOMEN’S CO-OP’S & COLLECTIVES
Alaffia’s women’s cooperatives and collectives promote gender equality through fair wages and by celebrating the traditional skills and knowledge of West African women.
ETHICAL, SAFE, EFFICACIOUS PRODUCTS
Alaffia’s products are safe and effective alternatives for your health and wellness. They are both ethnobotanist and pharmacognosist informed. Third-party verification also ensures that Alafffia’s products are held to the highest industry standards.
SUSTAINABLE & TRANSPARENT PACKAGING
Clear communication and third-party certification showcase Alaffia’s high product standards. They are proudly certified For Life (by ECOCERT), and are Good Manufacturing Practices/GMP certified.
PRODUCT SALE FOR REINVESTMENT
Alaffia’s primary goal is to reinvest a portion of product sales into our Empowerment Projects in West Africa. Your purchase helps improve living conditions and supports an end to poverty.
We invite you to check out this month’s featured Co-op Connection Business — Middlebury Fitness! Flash your Co-op member-owner card and you’ll receive 50% off the enrollment fee and your first class or workout is FREE! Read on to learn more about what this community wellness center has to offer:
Middlebury Fitness is a community health and wellness center founded in 1997 that puts its members’ needs first. Their facility features a wide variety of the most current strength and cardio equipment by the leading brands in the industry. Is group fitness your thing? They offer a variety of live and remote programs and group fitness classes to meet the diverse and ever-changing needs of their member base, ranging from ages 13 to 93. Click here for their class calendar and descriptions. Other services and amenities include personal training, sport-specific athletic performance training, nutrition consultations with Registered Dietician Amy Rice of Champlain Nutrition Solutions, and more!
The crew at Middlebury Fitness is incredibly proud to be so active in this great community and annually receives recognition and awards for various initiatives. For the past four consecutive years, they have received the United Way of Addison County’s “Partner Award” for an annual event that has raised $60,000 for our local friends and families in need since 2014. Wow!! They were also the 2018 recipients of the prestigious BOB (Best of Business) award in the Health Club category by Vermont Business Magazine.
At Middlebury Fitness they understand that you have options when it comes to your health and fitness needs. They aim to meet and exceed their members’ expectations every day and believe they have some of the most attentive, caring, professional, and knowledgeable instructors, personal trainers, and staff you will find. Their ultimate goal at Midd Fit is to ensure that each of their members achieves their personal fitness goals while experiencing exceptional customer service in a supportive atmosphere of fun and camaraderie.
If you are a current member, they’d like to extend a sincere THANK YOU for being a part of the Midd Fit family! If you are not yet a member, please visit and let Middlebury Fitness guide you through your fitness journey today! And don’t forget to mention that you’re a Co-op member-owner!
Our March Featured Business will truly excite your inner child! We invite you to visit our featured Co-op Connection Business – Middlebury Sweets! They offer card-carrying Co-op members a 10% discount on their dizzying array of confections. Read on to learn more about Vermont’s largest candy store and find out why Yankee Magazine crowned them as 2016’s “Best Sweet Shop in Vermont”:
First established in 2007 under the name “Sweet Surprises Down Candy Lane”, Middlebury Sweets has evolved and expanded over the years, now offering over 1,300 different products that are sure to excite your inner child. Founder and Owner Blanca Jenne and her husband Brad have owned and operated ABC Self Storage and UHAUL in East Middlebury since 1998. In 2006 they expanded that business to include a retail space for Blanca’s scrapbook supply store, which was previously run from her home. The scrapbook store offered a small candy selection and, by 2010, candy sales were outpacing scrapbooking supplies, prompting Jenne to convert the space completely to its current iteration as Middlebury Sweets.
By the beginning of 2011, the candy store transformation was complete and Jenne could now boast that they were the largest candy store in the state! She also began making her own chocolates that Spring, adding to the lineup that already included 72 flavors of Jelly Belly beans, 21 different colors of My M&M’s, 21 different colors of Sixlets, Vermont maple candies, gummies, taffy, licorice, old-fashioned candies, and so much more! They truly have something to satisfy every sweet tooth!
The latest evolution of the store came in December of 2017 when they purchased the former Greystone Motel on Route 7 South in Middlebury. They breathed new life into the motel with a major renovation, complete with candy-themed rooms and a large candy shop! If you haven’t yet visited their store, you’re quite literally in for a treat. You’ll find all of the candies you remember from your childhood in a stunning array of flavors and colors, along with over 100 varieties of handmade chocolates! Seasonally, you’ll find a dazzling array of special holiday-themed treats!
Looking for a sweet treat to share with your Valentine or Pal-entine? How about something from Krin’s Bakery?! We’re shining our Member Deals Spotlight on Krin’s Bakery from February 8th – 14th and member-owners can enjoy 20% off Krin’s full line of local confections! Read on to learn more about this wonderful woman-owned bakery nestled in the mountains of Huntington, VT.
Krin’s Bakery is the home of artisan baker Krin Barberi. After graduating from the Culinary Institute of America, then exploring and working for others, Krin opened her own bakery in 2005. Krin’s Bakery makes delicious cookies, cupcakes, and other treats using time-honored recipes and simple, fresh ingredients. Whether in a lunchbox, enjoyed over coffee, or served at a special occasion, Krin’s baked goods celebrate her twin passions for baking and for building community.
Krin’s bakes the treats you love and remember—chocolate cupcakes with a thick frosting; chewy cookies in classic flavors and festive shapes; classic Italian biscotti and moist chocolate-dipped coconut macaroons, all baked in their small Huntington, Vermont bakery by a dedicated crew of skilled bakers, using thoughtfully-sourced ingredients from neighboring farms, orchards, and businesses. Their treats are available in local grocery stores and co-ops throughout central and Northern Vermont, and if you’re not lucky enough to live in VT, they ship!
Krin is a passionate local foods activist supporting the cause by working with local distributors, markets, producers, and farmers. She takes her inspiration from her rural New England family’s tradition of supporting and participating in the life of her community. She believes that where our food comes from is important and takes pride in using local Vermont ingredients whenever possible.
It is from this deep sense of community and place that Krin continues to bake love and care into each and every treat.
Guacamole is always a crowd pleaser, and on a particular Sunday in February it is a gameday staple. While rooting for your favorite team, gathering with your friends or just watching the spectacle take a moment to consider the impacts of your dip and learn more about Equal Exchange and their Organic and Fair Trade Avocados. Equal Exchange is a cooperative that is revolutionizing the fair trade of organic, non-GMO avocados, coffee, chocolate, cocoa, tea, and bananas from small farmers. You can find their co-op-produced, Certified Organic, Fairtrade Certified avocados in our produce department! Read on to learn more about the ways that this cooperative is creating powerful change in industries dominated by profound social, environmental, and economic exploitation:
History:
Equal Exchange was started over 30 years ago to create an alternative trade paradigm where small farmers could have a seat at the trading table. The existing predominant trade model favors large plantations, agri-business, and multi-national corporations. Equal Exchange seeks to challenge that model in favor of one that supports & respects small farmers, builds communities, supports the environment, and connects consumers and producers through information, education, and the exchange of products in the marketplace.
Today, Equal Exchange is a thriving model of Fair Trade that has exceeded its founders’ original vision. With over 30 years of experience — a history replete with successes, failures, innovative partnerships, exciting new products, and inspiring stories — they are nevertheless humbled by just how far they still need to go. Over the next few decades, Equal Exchange seeks to engage and collaborate with like-minded partners and stakeholders throughout the Fair Trade system in an effort to continue to transform how business is done. Their vision includes breaking new ground by bringing Fair Trade home—by fostering direct relationships with family farmers here in the United States. Their collective achievements of the past 30 years prove that they can create change beyond their wildest dreams. To read more about their history, click here.
Mission:
Equal Exchange’s mission is to build long-term trade partnerships that are economically just and environmentally sound, to foster mutually beneficial relationships between farmers and consumers, and to demonstrate, through their success, the contribution of worker co-operatives and Fair Trade to a more equitable, democratic, and sustainable world.
Authentic Fair Trade:
Authentic fair trade is central to their mission at Equal Exchange. The fair trade model gives small-scale farmers collective power and financial stability while improving farming communities and protecting the environment. To do so, it utilizes a particular set of business practices voluntarily adopted by the producers and buyers of agricultural commodities and hand-made crafts that are designed to advance many economic, social and environmental goals, including:
• Raising and stabilizing the incomes of small-scale farmers, farmworkers, and artisans
• More equitably distributing the economic gains, opportunities, and risks associated with the production and sale of these goods
• Increasing the organizational and commercial capacities of producer groups
• Supporting democratically owned and controlled producer organizations
• Promoting labor rights and the right of workers to organize
• Promoting safe and sustainable farming methods and working conditions
• Connecting consumers and producers
• Increasing consumer awareness and engagement with issues affecting producers
What Impact is Fair Trade Having on Farmers & Their Communities?
Avocados:
In 2013, Equal Exchange partnered with pioneering farmer cooperatives in Mexico to establish a supply chain for Fairtrade, organic avocados. Their farmer partners are located in Michoacán, Mexico, considered the ‘avocado capital of the world’. Working together, they circumvent a largely consolidated and volatile industry to provide U.S. avo-lovers with the popular fruit.
Equal Exchange visiting the farmers from the PROFOSMI avocado cooperative
These two small-farmer cooperatives, PRAGOR and PROFOSMI, export directly to Equal Exchange. PRAGOR is composed of 20 producer members who each own an average of 10 acres of land, all 100% organic. Many of the members transitioned to organic 10 or more years ago, a revolutionary move at the time. On several of these farms reside the oldest Hass Avocado trees in the region, now 60 years old, still producing avocados. Despite the excitement each producer has for the future, a major challenge is finding trading partners who believe in their mission and will engage in the respectful and fair business relationship their members deserve. As you can imagine, there are not many organizations like Equal Exchange. PRAGOR’s strength and perseverance is a lesson for anyone committed to working for change in the world.
Farmer cooperatives increasingly recognize that production through industrialized agriculture methods has placed pressure on the natural environment, and have elected to weave environmental sustainability into their missions, vision, and goals. One such initiative is Las Mujeres Polinizadoras de Tingambato, a women’s apiculturist cooperative that was established by Equal Exchange’s partner cooperative, PROFOSMI. The initiative seeks to offer entrepreneurial skills to economically disadvantaged women through beekeeping. PROFOSMI used fair trade premium dollars to offset the cost of materials and technical training, and the women soon had the tools they needed to become an autonomous and independent cooperative.
Equal Exchange’s Ravdeep Jaidka and Meghan Bodo with farmer-partner Alfredo stand beside rows of hives from the women’s beekeeping cooperative
In an effort to maintain a year-round supply of organic, fairtrade avocados, Equal Exchange began a partnership in 2018 with LaGrama, a Peruvian company providing essential services to small-scale farmers in Peru. A major advantage for Peruvian avocados lies in their seasonality for exports, which roughly extends from May to August. This serves as a good complement to the Mexican export season, which lasts from August to May. After extensive research with industry partners and a sourcing trip to Peru, Equal Exchange was thrilled to find partners like LaGrama that align with their mission and vision for change in the avocado industry.
Bananas:
According to the USDA, the average American eats 27 pounds of bananas per year. That’s a whole lot of bananas – and a big opportunity for impact. The banana industry is infamous for unfair labor practices, dangerous working conditions, and perpetuation of global inequalities. Equal Exchange envisioned a total departure from this system when it first ventured into fresh produce in 2006 with bananas. Equal Exchange works directly with three small farmer cooperatives in Peru and Ecuador: AsoGuabo, CEPIBO, and APOQ. Through these democratically organized co-ops, farmers leverage collective resources and obtain access to global markets – maintaining agency over their business, land, and livelihoods.
Community members of Asoguabo Co-op and Equal Exchange Worker Owners in Ecuador
Together, Equal Exchange and their banana partners are creating a trade model that respects farmers, builds communities, and supports the environment. Buying Equal Exchange bananas from your local food co-op not only keeps money cycling through our community but also ensures that communities of farmers in Ecuador and Peru are receiving a fair price for their products, which then keeps money flowing through their communities, as well. In a way, eating fair trade bananas gives you a two-for-one, as you are able to support both your community and the cooperative community of farmers that grew the fruit. It may not have been grown physically close to our Co-op, but it creates an interconnected network of solidarity between communities. You are choosing to connect yourself to these courageous banana farmers who are making history for themselves, and quite possibly, for the entire banana industry. Click here to read more about the progressive small-farmer banana cooperatives that partner with Equal Exchange.
Coffee:
This is where it all began! Way back In 1986, the founders of Equal Exchange started their journey with a Nicaraguan coffee — which they called Café Nica — and they haven’t looked back. The impact over the years has been incredible and your purchases of fairly traded coffee have helped build pride, independence, and community empowerment for hundreds of small farmers and their families. One of their latest projects, the Women in Coffee series, highlights women leaders across the Equal Exchange coffee supply chain and represents an opportunity to spark community discussions around Fair Trade, gender empowerment, and relationships across food supply chains. You can find the featured Women In Coffee Series coffee, Congo Rising, in our bulk department.
Another fantastic project brewing at Equal Exchange is their Congo Coffee Project. Equal Exchange founded the Congo Coffee Project with the Panzi Foundation as a means to bring Congolese coffee to market in the United States and raise awareness about the alarming rate of sexual violence that takes place every day. Sexual violence has affected thousands of people in the Congo over the last two decades, and for women, men, and children in need of medical attention there are not many options; they are sometimes ostracized, abandoned, or ignored with nowhere to go. Survivors of sexual violence seek refuge and assistance at the Panzi Hospital in Bukavu, DRC, a bustling place with more than 360 staff and thousands of visitors each year. The hospital treats patients with various ailments but has become known as a safe place for survivors of sexual violence to seek treatment and heal from their trauma.
Since its inception in 2011, the Congo Coffee Project has raised more than $100,000 for survivors of sexual violence, and Dr. Denis Mukwege, the physician responsible for treating survivors of sexual violence and raising awareness of their plight, was awarded the 2018 Nobel Peace Prize for his work. You can read more about that here.
Chocolate:
The global cocoa and chocolate industries are riddled with profound social and economic problems. Workers on cocoa farms are often subject to unacceptable forms of exploitation, including debt bondage, trafficking, and the worst forms of child labor. The standard models for global cocoa trade have left farmers impoverished, economically vulnerable, and powerless to advocate for better conditions. The small farmer-grown cacao sourced by Equal Exchange demonstrates the power of alternative trade in an industry built on exploitation and forced labor. Under Fair Trade standards, the farmers and co-operatives must abide by key covenants of the International Labor Organization, including those forbidding inappropriate child labor, and forced labor. All Equal Exchange cocoa is sourced from Fair Trade, organic small farmer co-operatives in the Dominican Republic, Panama, Ecuador, and Peru. Even the sugar in their chocolate bars is fairly traded and sourced from a small farmer co-op in Paraguay.
Laura Bechard of Equal Exchange and Orfith Satalaya Tapullima of Oro Verde cacao co-op
Are you craving that feeling of warmth and wellbeing that you get when you sip a cup of nourishing home-cooked soup, simmered low and slow all day on the back burner, but feeling short on time to make it a reality? That’s when we reach for Joe’s Kitchen soup! They’re featured in our Member Deals Spotlight and all of their local made-from-scratch soups are 20% off for Member-Owners from January 11th – 17th! Read on to learn more about Chef-Owner Joe Buley and the inspiration behind his scrumptious line of soups!
Joe Buley’s path to creating Joe’s Kitchen at Screaming Ridge Farm began as a child in his Grandmother’s kitchen in East Randolph, VT. Joe remembers his Gram’s kitchen as a hub for the entire family where a rotating cast of cousins, aunts, uncles, and friends was constantly passing through, and where all were greeted at the door with the smell of the ubiquitous soup pot simmering on a back burner. He describes his Gram’s philosophy on cooking as having an equal regard for flavor and economy, using whatever was at hand to pull together a great-tasting soup. What really made Gram’s soups extra special though, were the quality vegetables and herbs harvested from her garden out back. Joe’s mom continued the tradition and passed it on to Joe with love and skill, spending many memorable hours cooking with him.
Chef-Owner Joe Buley
These early experiences created a strong foundation for Joe’s early career as a restaurant chef and entrepreneur. He trained in France at the prestigious École Supérieure de Cuisine Française in Paris (also known as Ecole Ferrand) where he was the only US citizen in the school. Joe found his way back to the US where he sampled food and life in Brooklyn, San Francisco, San Diego, and Austin before ultimately settling back down in Vermont with his family in 1999. Joe became a chef -instructor at New England Culinary Institute, a role he enjoyed for nearly 10 years.
Meanwhile, he began to dabble in growing his own food, harkening back to those days in his Grandmother’s kitchen where he first experienced the magic that happens when fresh, home-grown ingredients find their way into the soup pot. Screamin’ Ridge Farm started small, with one tiny plastic greenhouse and a walk-behind tractor. Over the next several years, the farm slowly grew into a successful business focused on winter spinach production and a wide variety of summer crops (with 3 large hoop houses and a “real” tractor). The farm sold produce at the Montpelier Farmers Market and into summer and winter CSAs.
Connecting directly with customers at Farmers Markets and through the CSA, Joe saw first-hand his customers’ struggle to find the time and inspiration needed to prepare healthy meals from raw farm products. He saw an opportunity to realize his ambition of both growing ingredients and cooking them into great-tasting prepared foods and Joe’s Kitchen at Screamin’ Ridge Farm was born.
Joe’s crew hard at work at their production kitchen in Montpelier, VT
For sourcing ingredients that aren’t grown on his own farm, Joe looks to the neighboring small farms surrounding his Montpelier community. His goal is to create flavorful food prepared with integrity and with ingredients from local producers. He hopes that those who enjoy his soups can eat great food while also being active participants in the movement to preserve Vermont’s working landscape. He believes that using super-fresh ingredients from nearby farms gives his soups authentic flavor, eliminating the need to add sugar or excessive amounts of salt. Just great tasting, healthy, nourishing food like his Gram used to make.
Here at the Co-op, you can find a rotating lineup of Joe’s famous soups showcasing a seasonal array of Vermont-fresh produce. Which one is your favorite?
What’s next for Joe Buley? Well, if you happen to find yourself passing through Montpelier, you must make a stop at Cafe NOA – Joe’s latest labor of love. The new eatery will soon open at 8 Putnam Street (off Barre Street) in Montpelier. Visible from Stone Cutters Way, the newly constructed modern space is situated in a red barn-like building adjacent to the bike path and directly across from Hunger Mountain Co-op. Buley’s new venue, named after his three children: Nikita, Olivia, and Annik, will be a full-service breakfast and lunch cafe with proposed hours from 6 a.m. to 5 p.m. Offerings will be along the lines of local bacon, sausage, eggs, hash browns, and breakfast sandwiches, and coffee, tea, and espresso will be served. Other items on the menu will be the soups and chili Joe’s Kitchen is known for, fresh salads, sandwiches, and barbecued meats!
