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Featured Co-op Connection Business – Green Mountain Adventures

Spring is finally here, and with it comes that familiar itch to plan your next Vermont adventure. Whether you’re dreaming of backcountry trails, mountain-fed rivers, or just a weekend escape close to home, Green Mountain Adventures—located right on Middlebury’s Main Street—is the place to start. They offer top-tier gear, guided outdoor experiences, and one of the best local summer camps around. Member-owners enjoy a 10% off their purchases year-round, and we’re thrilled to spotlight this local institution as April’s Co-op Connection featured business! 

​A Family-Owned Business with Deep Roots

Green Mountain Adventures is co-owned by Steve and Marion Atocha, who first opened the business (originally called Middlebury Mountaineer) back in 1998 in a small space above the Storm Café on Mill Street. Since then, the shop has moved a few times—first to the old Ben & Jerry’s spot on Park Street, then a bit further up the street next to the Sheldon Museum—before finally landing, in 2017, at their current, sunny Main Street location. It’s the space they’d always hoped for: centrally located and easy to find, with a steady stream of locals and out-of-towners alike.

The Family

Steve and Marion Atocha co-own Green Mountain Adventures. On the store’s webpage, Steve is described as a father, a fly fishing enthusiast, and a certified American Canoe Association Kayaking Instructor. He spends his free time hiking for out-of-the-way fishing holes or backcountry skiing on the Lincoln Gap. Marion serves as a clothing buyer for the store, and divides her time between the shop and working full-time as a nurse in Bristol. An avid hiker, swimmer, and Nordic skier, Marion’s real passion is raising her three boys and working on her family farm. In true family business fashion, their boys pitch in as part of the Green Mountain Adventures team. 

Steve and Marion Atocha
Steve Atocha with his sons

 

Quality Gear & Rentals for Every Season

Green Mountain Adventures is known for carrying high-quality outdoor gear and apparel, with a focus on brands that hold up to Vermont’s rugged landscape. You’ll find gear from Patagonia, Prana, Blundstone, Darn Tough, Howler Bros., Hydro Flask, Yeti, and more. In winter, they’re a go-to destination for Nordic skis, boots, poles, wax, and accessories from trusted brands like Rossignol, Fischer, Swix, Salomon, and Craft.

Not ready to buy? They offer rental and lease options year-round, so you can test out top-tier gear before committing—or simply grab what you need for a weekend trip without having to invest.

 

Guided Trips for All Experience Levels

For those who want a more hands-on introduction to Vermont’s outdoors, Green Mountain Adventures offers guided trips for fly fishing, kayaking, paddleboarding, snowshoeing, backcountry skiing, hiking, and even rock climbing. Whether you’re a beginner or someone looking to refine your skills, they can customize a full or half-day adventure that fits your goals. Guides are experienced, knowledgeable, and deeply familiar with the local terrain.

Unforgettable Summer Camps for Kids

Green Mountain Adventures also runs one of the most beloved summer day camps in the region. Now in its 26th season, the camp serves kids ages 6–15 and offers an immersive experience in the wild landscapes that surround us—from rivers and cliffs to wooded trails and glacial swimming holes. Campers might spend one day paddling, another hiking or biking, and another tubing or rock climbing, all led by experienced local guides.

Camp groups are intentionally small, with a low camper-to-guide ratio (max 6:1), and the culture is all about building confidence, connection, and a sense of belonging. As Steve puts it, “We encourage a ‘come as you are’ ethic where campers can be fully themselves, without external pressure to act or perform in a certain way.” Over the years, many campers have returned summer after summer, forming deep friendships and memories that stick.

 

Plan Your Visit

Green Mountain Adventures is more than just a gear shop—it’s a community hub for outdoor adventure. Whether you’re shopping for new equipment, booking a guided trip, or looking for a meaningful summer camp for your child, they’ve got you covered.

Don’t forget: Co-op member-owners receive 10% off year-round—just show your member card at checkout. Stop in this month to take advantage of the deal, explore what’s new, and start planning your next adventure.

Featured Co-op Connection Business – Green Mountain Adventures

Summer in Vermont is a spectacular time to hike, bike, paddle, and swim your way through some of the most scenic vistas New England has to offer. Regardless of your outdoor sport of choice, Middlebury’s Green Mountain Adventures (aka Middlebury Mountaineer) is the perfect place to get outfitted with everything you need to explore the forests, mountains, rivers, and lakes of Vermont and we’re excited to collaborate with them through our Co-op Connection program! Thanks to this partnership, card-carrying Co-op member-owners can enjoy a 10% discount when shopping at Green Mountian Adventures! Read on to learn more about this family-owned local business and its wide variety of offerings for the outdoor enthusiast in all of us!

The History

Co-owners Steve and Marion Atocha first opened Middlebury Mountaineer (d/b/a Green Mountain Adventures) in 1998 on Middlebury’s Mill Street in a spot above the Storm Café. Around five years later, the store moved to a Park Street location formerly occupied by Ben & Jerry’s. After a short stint there, the business inched a little further up Park Street to the storefront next to the Henry Sheldon Museum, and finally, in the Spring of 2017, they found what they’d been looking for all along — a prime location with great visibility in the heart of Middlebury’s Main Street.

The Family

Steve is the co-owner and founder of Green Mountain Adventures. On the store’s webpage, he is described as a father, a fly fishing enthusiast, and a certified American Canoe Association Kayaking Instructor. He spends his free time hiking for out-of-the-way fishing holes or backcountry skiing on the Lincoln Gap. Green Mountain Adventures is co-owned by his wife Marion, who also serves as a clothing buyer for the store. She divides her time between the shop and working full-time as a nurse in Bristol. An avid hiker, swimmer, and Nordic skier, Marion’s real passion is raising her three boys and working on her family farm. In true family business fashion, their boys pitch in as part of the Green Mountain Adventures team. 

Steve and Marion Atocha
Steve Atocha with his sons

 

The Gear

Green Mountain Adventures provides only the best gear and apparel with a commitment to quality merchandise and a high standard for personalized customer service. You’ll find many of your favorite brands including Patagonia, Darn Tough, Prana, Blundstone, Howler Bros., Hydro Flask, Yeti, and more. They also carry a wide range of cross-country skis, boots, poles, wax, and accessories from Fischer, Rossignol, Bjorn Daehlie, Salomon, Rottefella, Craft, and Swix. If you’re not ready to commit to an equipment purchase but want to try out some of the best gear in the industry, check out their summer and winter gear rental and lease options. 

 

Guided Adventures

If you’re looking for a guide for your adventures, Green Mountain Adventures offers professional guide services and equipment rentals for fly fishing, kayaking, stand-up paddleboarding, hiking, rock climbing, snowshoeing, and backcountry skiing. Whether you’re a beginner interested in learning the basics or a more experienced adventurer looking to hone your skills, Green Mountain Adventures will personalize any full or half-day trip to meet your needs.

Summer Camps

Now in their 24th season, Green Mountain Adventures offers a variety of outdoor adventure day camps uniquely designed to safely lead children and young adults (ages 6-14) into the vast playground of rocks, rivers, and mountains surrounding our Central Vermont community. Participants engage in multi-activity wilderness adventures including canoeing and kayaking, mountain biking, hiking, river tubing, and rock climbing. Each GMA camp provides imaginative and unforgettable journeys in some of the most beautiful backcountry wilderness areas in and around the Green Mountains. Their programs offer a low camper-to-guide ratio to ensure your camper receives individualized attention and support. Guides are hand-picked from the local community based on their extensive wilderness experience and skills, intimate knowledge of the local environment and terrain, and youth service experience (as teachers, coaches, mentors, parents, etc.). In addition to providing outlets for youth to immerse themselves in nature, there is also a strong focus on relationship building. According to Steve, “as an outdoor adventure camp in the local community for over 20 years, we’ve enjoyed the opportunity to witness the personal growth of many returning campers as they develop confidence in themselves and their ability to relate with peers in a group setting. Our programs are very small and inclusive, without much room or opportunity for cliques to form. We encourage a “come as you are” ethic where campers can be fully themselves, without external pressure to act or perform in a certain way.”

 

 

Featured Co-op Connection Business – Green Mountain Adventures

Summer in Vermont is a spectacular time to hike, bike, paddle, and swim your way through some of the most scenic vistas New England has to offer. Regardless of your outdoor sport of choice, Middlebury’s Green Mountain Adventures is the perfect place to get outfitted with everything you need to explore the forests, mountains, rivers, and lakes of Vermont and we’re excited to collaborate with them through our Co-op Connection program! Thanks to this partnership, card-carrying Co-op member-owners can enjoy a 10% discount when shopping at Green Mountian Adventures! Read on to learn more about this family-owned local business and its wide variety of offerings for the outdoor enthusiast in all of us!

The History

Co-owners Steve and Marion Atocha first opened Middlebury Mountaineer (d/b/a Green Mountain Adventures) in 1998 on Middlebury’s Mill Street in a spot above the Storm Café. Around five years later, the store moved to a Park Street location formerly occupied by Ben & Jerry’s. After a short stint there, the business inched a little further up Park Street to the storefront next to the Henry Sheldon Museum, and finally, in the Spring of 2017, they found what they’d been looking for all along — a prime location with great visibility in the heart of Middlebury’s Main Street.

The Family

Steve is the co-owner and founder of Green Mountain Adventures. On the store’s webpage, he is described as a father, a fly fishing enthusiast, and a certified American Canoe Association Kayaking Instructor. He spends his free time hiking for out-of-the-way fishing holes or backcountry skiing on the Lincoln Gap. Green Mountain Adventures is co-owned by his wife Marion, who also serves as a clothing buyer for the store. She divides her time between the shop and working full-time as a nurse in Bristol. An avid hiker, swimmer, and nordic skier, Marion’s real passion is raising her three boys and working on her family farm. In true family business fashion, their boys pitch in as part of the Green Mountain Adventures team. Their son Brewer works in the store as a sales associate after school and on weekends and helps guide their kids’ summer adventure programs. Their son Abel also pitches in as a store sales associate. Lorenzo, their youngest son, helps tune skis in the wax room.

Steve and Marion Atocha
Steve Atocha with his sons

 

The Gear

Green Mountain Adventures provides only the best gear and apparel with a commitment to quality merchandise and a high standard for personalized customer service. You’ll find many of your favorite brands including Patagonia, Darn Tough, Prana, Blundstone, Howler Bros., Hydro Flask, Yeti, and more. They also carry a wide range of cross country skis, boots, poles, wax, and accessories from Fischer, Rossignol, Bjorn Daehlie, Salomon, Rottefella, Craft, and Swix. If you’re not ready to commit to an equipment purchase but want to try out some of the best gear in the industry, check out their summer and winter gear rental and lease options. 

 

Guided Adventures

If you’re looking for a guide for your adventures, Green Mountain Adventures offers professional guide services and equipment rentals for fly fishing, kayaking, stand-up paddleboarding, hiking, rock climbing, snowshoeing, and backcountry skiing. Whether you’re a beginner interested in learning the basics or a more experienced adventurer looking to hone your skills, Green Mountain Adventures will personalize any full or half-day trip to meet your needs.

Summer Camps

Now in their 24th season, Green Mountain Adventures offers a variety of outdoor adventure day camps uniquely designed to safely lead children and young adults (ages 6-14) into the vast playground of rocks, rivers, and mountains surrounding our Central Vermont community. Participants engage in multi-activity wilderness adventures including canoeing and kayaking, mountain biking, hiking, river tubing, and rock climbing. Each GMA camp provides imaginative and unforgettable journeys in some of the most beautiful backcountry wilderness areas in and around the Green Mountains. Their programs offer a low camper-to-guide ratio to ensure your camper receives individualized attention and support. Guides are hand-picked from the local community based on their extensive wilderness experience and skills, intimate knowledge of the local environment and terrain, and youth service experience (as teachers, coaches, mentors, parents, etc.). In addition to providing outlets for youth to immerse themselves in nature, there is also a strong focus on relationship building. According to Steve, “as an outdoor adventure camp in the local community for over 20 years, we’ve enjoyed the opportunity to witness the personal growth of many returning campers as they develop confidence in themselves and their ability to relate with peers in a group setting. Our programs are very small and inclusive, without much room or opportunity for cliques to form. We encourage a “come as you are” ethic where campers can be fully themselves, without external pressure to act or perform in a certain way.”

 

 

Spotlight on CLIF

Warmer weather is returning and outdoor adventures await, so we think you’ll be excited to hear that CLIF Bar & Company is featured in our Member Deals Spotlight! Member-owners can enjoy a 20% discount on their full line of protein bars from March 24th – 30th so it’s a great time to stock up and save before hitting the trail! Read on to learn more about this employee-owned business and the forces that drive them to do things differently:

 

In 1990, during a one-day, 175-mile bike ride—forever to be known as The Epiphany Ride—an exhausted and hungry Gary Erickson realized he couldn’t choke down another unappetizing energy bar. And just like that, the idea for a better tasting bar was born! Erikson spent a few years testing recipes in his mother’s kitchen until he landed on the first CLIF bar recipe and he chose to name it after his father, Clifford, who first introduced him to wilderness adventures and encouraged him to follow his passions in life. 

Ten years later, the company was enjoying success and making an impact in the food scene when Erikson and his partner Kit Crawford were presented with a $120-million offer to sell the company. Ultimately, they chose to walk away from this offer, keeping the company family-owned and values-focused, recognizing that to do more good in the world, CLIF needed to stay private, grow naturally, and sustain itself over time – patience over greed, purpose guiding profit.

By 2010, they took this a step farther by transitioning the business to an employee-owned model by offering 20% of their family-owned common stock to CLIF employees through an employee stock ownership plan (ESOP). CLIF funds the ESOP annually—it costs employees nothing. Kind of like a 401k plan, except that employees don’t have to put any of their own money into it! With each passing year, employees receive more shares from Clif Bar, the price per share hopefully grows in value, and upon retirement, employees sell their shares back to CLIF, which pays them the value of the stock at that time.

When it comes to doing business, the folks at CLIF Bar & Company believe in a different kind of bottom-line guided by 5 aspirations: 

Sustaining our People

Being family- and employee-owned means taking care of their people and their families because healthy, inspired people create delicious and nutritious food. CLIF offers paid volunteer and workout time (with their own in-house trainers), subsidized on-site daycare for all the little Clifsters, six-week paid sabbaticals, and an employee stock-ownership program.

Sustaining our Communities

From the volunteer work they do locally to the way they source ingredients globally, their commitment to the communities they touch is an important part of their identity. Globally, this means sourcing organic and sustainably grown food. For example, their cacao and palm oil are Rainforest Alliance Certified™. The Rainforest Alliance supports a healthy environment, promotes the well-being of workers and their communities, and strictly prohibits child labor.

They also created In Good Company® – an alliance of values-driven businesses working together for a shared purpose. They listen to people in local communities define their needs and then volunteer time to tackle projects focused on food, environmental restoration, and rebuilding after natural disasters.

Last but not least, CLIF® CORPS encourages CLIF employees to volunteer their services in the community on company time. The way they see it, cultivating community together makes them stronger as individuals and as a company. 

Sustaining the Planet

The team at CLIF is inspired by the challenge of running a business based on ecological principles. They describe their model for sustainability in four simple words: Think Like a Tree. Trees run on renewable energy, recycle all waste, and sustain and improve the places they grow. As a food company, Think Like a Tree means that CLIF is working to craft food with organic, sustainable ingredients, made with renewable energy, packed in eco-friendly packaging, and delivered by transportation that doesn’t pollute. 84% of their ingredients are Certified Organic and/or Certified Sustainable, 90% of their waste is diverted from landfills and incinerators from CLIF bakeries, and they use 100% green power for their LEED-certified facilities. Click here to learn more about CLIF Bar & Company’s sustainability initiatives.

Sustaining our Brands

Creating brands with integrity, quality, and authenticity means crafting good food from sustainably sourced ingredients. Their commitment to organic and sustainably sourced ingredients guides them to make the right choices for farmers, communities, and the awesome people who love our CLIF®, LUNA®, and CLIF Kid® brands. They listen attentively to athletes, foodies, and the people they meet at events to tap natural demand and follow long-term trends, not short-term fads. But most importantly, they never lose sight of the fact that all the food from each of their brands is a tasty expression of their values and helps contribute to a healthier, more sustainable planet.

Sustaining our Business

Building a healthy, resilient company means that CLIF can invest in the long term, be a catalyst for change, and do more good in the world. Today, remaining a healthy business gives them the power to support their brands, their people, their community, and the planet…not to mention have a ton of fun doing it every day!

Featured Co-op Connection Business – Green Mountain Adventures

While the pandemic has made it challenging to safely engage in many of our favorite activities, one thing that can’t be taken away is our zest for outdoor adventure. In fact, many say that the ability to get outdoors and enjoy the splendor of Vermont’s natural landscapes is one of the primary reasons they’re getting through this challenging time with sanity intact. Regardless of your outdoor sport of choice, Middlebury’s Green Mountain Adventures is a great place to get outfitted with everything you need to explore the forests, mountains, rivers, and lakes of Vermont and we’re excited that they’re the newest local business to join our Co-op Connection lineup! This means that card-carrying Co-op member-owners can enjoy a 10% discount when shopping at Green Mountian Adventures! Read on to learn more about this family-owned local business and its wide variety of offerings for the outdoor enthusiast in all of us!

 

Co-owners Steve and Marion Atocha first opened Middlebury Mountaineer (d/b/a Green Mountain Adventures) in 1998 on Middlebury’s Mill Street in a spot above the Storm Café. Around five years later, the store moved to a Park Street location formerly occupied by Ben & Jerry’s. After a short stint there, the business inched a little further up Park Street to the storefront next to the Henry Sheldon Museum, and finally, in the Spring of 2017, they found what they’d been looking for, a prime location with great visibility on Middlebury’s Main Street.

Steve is the co-owner and founder of Green Mountain Adventures. On the store’s webpage, he is described as a father, a fly fishing enthusiast, and a certified American Canoe Association Kayaking Instructor. He spends his free time hiking for out of the way fishing holes or backcountry skiing on the Lincoln Gap. Green Mountain Adventures is co-owned by his wife Marion, who also serves as a clothing buyer for the store. She divides her time between the shop and working full-time as a nurse in Bristol. An avid hiker, swimmer, and nordic skier, Marion’s real passion is raising her three boys and working on her family farm. In true family business fashion, their boys pitch in as part of the Green Mountain Adventures team. Their son Brewer works in the store as a sales associate after school and on weekends and helps guide their kids’ summer adventure programs. Their son Abel also pitches in as a store sales associate. Lorenzo, their youngest son, helps tune skis in the wax room.

Steve and Marion Atocha
Steve Atocha with his sons

Green Mountain Adventures provides only the best gear and apparel with a commitment to quality merchandise and a high standard for personalized customer service. You’ll find many of your favorite brands including Patagonia, Darn Tough, Prana, Blundstone, Howler Bros., Hydro Flask, Yeti, and more. They also carry a wide range of cross country skis, boots, poles, wax, and accessories from Fischer, Rossignol, Bjorn Daehlie, Salomon, Rottefella, Craft, and Swix. If you’re not ready to commit to an equipment purchase but want to try out some of the best gear in the industry, check out their summer and winter gear rental and lease options. 

 

If you’re looking for a guide for your adventures, Green Mountain Adventures offers professional guide services and equipment rentals for fly fishing, kayaking, stand-up paddleboarding, hiking, rock climbing, snowshoeing, and backcountry skiing. Whether you’re a beginner interested in learning the basics or a more experienced adventurer looking to hone your skills, Green Mountain Adventures will personalize any full or half-day trip to meet your needs.

Featured Co-op Connection Business – Green Mountain Adventures

While the pandemic has made it challenging to safely engage in many of our favorite activities, one thing that can’t be taken away is our zest for outdoor adventure. In fact, many say that the ability to get outdoors and enjoy the splendor of Vermont’s natural landscapes is one of the primary reasons they’re getting through this challenging time with sanity intact. Regardless of your outdoor sport of choice, Middlebury’s Green Mountain Adventures is a great place to get outfitted with everything you need to explore the forests, mountains, rivers, and lakes of Vermont and we’re excited that they’re the newest local business to join our Co-op Connection lineup! This means that card-carrying Co-op member-owners can enjoy a 10% discount when shopping at Green Mountian Adventures! Read on to learn more about this family-owned local business and its wide variety of offerings for the outdoor enthusiast in all of us!

 

Co-owners Steve and Marion Atocha first opened Middlebury Mountaineer (d/b/a Green Mountain Adventures) in 1998 on Middlebury’s Mill Street in a spot above the Storm Café. Around five years later, the store moved to a Park Street location formerly occupied by Ben & Jerry’s. After a short stint there, the business inched a little further up Park Street to the storefront next to the Henry Sheldon Museum, and finally, in the Spring of 2017, they found what they’d been looking for, a prime location with great visibility on Middlebury’s Main Street.

Steve is the co-owner and founder of Green Mountain Adventures. On the store’s webpage, he is described as a father, a fly fishing enthusiast, and a certified American Canoe Association Kayaking Instructor. He spends his free time hiking for out of the way fishing holes or backcountry skiing on the Lincoln Gap. Green Mountain Adventures is co-owned by his wife Marion, who also serves as a clothing buyer for the store. She divides her time between the shop and working full-time as a nurse in Bristol. An avid hiker, swimmer, and nordic skier, Marion’s real passion is raising her three boys and working on her family farm. In true family business fashion, their boys pitch in as part of the Green Mountain Adventures team. Their son Brewer works in the store as a sales associate after school and on weekends and helps guide their kids’ summer adventure programs. Their son Abel also pitches in as a store sales associate. Lorenzo, their youngest son, helps tune skis in the wax room.

Steve and Marion Atocha
Steve Atocha with his sons

Green Mountain Adventures provides only the best gear and apparel with a commitment to quality merchandise and a high standard for personalized customer service. You’ll find many of your favorite brands including Patagonia, Darn Tough, Prana, Blundstone, Howler Bros., Hydro Flask, Yeti, and more. They also carry a wide range of cross country skis, boots, poles, wax, and accessories from Fischer, Rossignol, Bjorn Daehlie, Salomon, Rottefella, Craft, and Swix. If you’re not ready to commit to an equipment purchase but want to try out some of the best gear in the industry, check out their summer and winter gear rental and lease options. 

 

If you’re looking for a guide for your adventures, Green Mountain Adventures offers professional guide services and equipment rentals for fly fishing, kayaking, stand-up paddleboarding, hiking, rock climbing, snowshoeing, and backcountry skiing. Whether you’re a beginner interested in learning the basics or a more experienced adventurer looking to hone your skills, Green Mountain Adventures will personalize any full or half-day trip to meet your needs.