Spotlight on New Chapter
Looking to step up your wellness game in 2019? We’re shining our Member Deals Spotlight on New Chapter this week and all of their supplements are 20% off for member-owners from January 9th – 15th. Read on to learn more about this Brattleboro-based B Corp that has been honoring natural well-being by nurturing body, soul, and Earth for nearly 40 years:
New Chapter was originally founded in 1982 by Paul and Barbi Schulick out of a passion to promote health through innovative botanical formulations made with 100% real foods and herbs. The company has grown and evolved over the past 38 years, but it still remains firmly rooted in Brattleboro, VT where they proudly employ more than 150 area residents.
Mission
- To deliver the wisdom of Nature, thus relieving suffering and promoting optimal health.
- To advance the organic mission, nourishing body and soul with the healing intelligence of pure whole foods and herbal supplements.
- To nurture and sustain Mother Earth, the source of natural healing.
- To honor and reward personal growth, for enlightened teamwork depends on the vitality of every member of the New Chapter® family.
Commitment to Sustainability
At New Chapter, concern for the planet is expressed not only through careful sourcing and formulation principles but also with every action they take as a company. New Chapter is proud to be a Certified B Corporation, which means they define success in holistic terms that encompass not just profit but people and Earth too.
- Sustainable Sourcing – They travel the globe to identify and build relationships with supplier partners who share their commitment to sustainable sourcing. Knowing their suppliers and the origins of their crops helps to uphold a supply chain that is both socially responsible and environmentally conscious.
- Welfare of People – Throughout the supply chain, from Vermont to India, New Chapter aims to engage partners whose workers are treated with respect and provided with working conditions that are safe, healthy, and balanced.
- Climate Friendly Farming – New Chapter is proud to be a part of the growing regenerative agricultural movement. Replacing industrial practices with regenerative ones can reboot plants’ natural cycle of removing carbon from the air by sequestering it in the ground. Along with adherence to organic standards, soil regeneration practices include rotating crops, composting, using cover crops, and avoiding deep tilling. These techniques create healthy, carbon-rich soil that is full of organic matter and holds water like a sponge.
- Waste Reduction – New Chapter is able to compost, recycle, or reuse more than 80% of the waste they produce – everything from lunch leftovers and office paper to pallets and shrink-wrap. And they’re now certified Zero Waste to Landfill, which reduces their carbon footprint and uses energy recovery to convert their waste into clean energy.
Giving Back
As environmental stewards focused on human health, New Chapter works to increase accessibility to organic food, farming, and traditional herbal medicine. And as a Certified B Corp, they endeavor to use their business resources to help solve social and environmental problems—in communities around the world where our ingredients come from as well as locally right here in Vermont. Partners include Kindle Farm and the Vermont Food Bank.
