Member Perks

Featured Co-op Connection Business – Green Mountain Adventures

While the pandemic has made it challenging to safely engage in many of our favorite activities, one thing that can’t be taken away is our zest for outdoor adventure. In fact, many say that the ability to get outdoors and enjoy the splendor of Vermont’s natural landscapes is one of the primary reasons they’re getting through this challenging time with sanity intact. Regardless of your outdoor sport of choice, Middlebury’s Green Mountain Adventures is a great place to get outfitted with everything you need to explore the forests, mountains, rivers, and lakes of Vermont and we’re excited that they’re the newest local business to join our Co-op Connection lineup! This means that card-carrying Co-op member-owners can enjoy a 10% discount when shopping at Green Mountian Adventures! Read on to learn more about this family-owned local business and its wide variety of offerings for the outdoor enthusiast in all of us!

 

Co-owners Steve and Marion Atocha first opened Middlebury Mountaineer (d/b/a Green Mountain Adventures) in 1998 on Middlebury’s Mill Street in a spot above the Storm Café. Around five years later, the store moved to a Park Street location formerly occupied by Ben & Jerry’s. After a short stint there, the business inched a little further up Park Street to the storefront next to the Henry Sheldon Museum, and finally, in the Spring of 2017, they found what they’d been looking for, a prime location with great visibility on Middlebury’s Main Street.

Steve is the co-owner and founder of Green Mountain Adventures. On the store’s webpage, he is described as a father, a fly fishing enthusiast, and a certified American Canoe Association Kayaking Instructor. He spends his free time hiking for out of the way fishing holes or backcountry skiing on the Lincoln Gap. Green Mountain Adventures is co-owned by his wife Marion, who also serves as a clothing buyer for the store. She divides her time between the shop and working full-time as a nurse in Bristol. An avid hiker, swimmer, and nordic skier, Marion’s real passion is raising her three boys and working on her family farm. In true family business fashion, their boys pitch in as part of the Green Mountain Adventures team. Their son Brewer works in the store as a sales associate after school and on weekends and helps guide their kids’ summer adventure programs. Their son Abel also pitches in as a store sales associate. Lorenzo, their youngest son, helps tune skis in the wax room.

Steve and Marion Atocha
Steve Atocha with his sons

Green Mountain Adventures provides only the best gear and apparel with a commitment to quality merchandise and a high standard for personalized customer service. You’ll find many of your favorite brands including Patagonia, Darn Tough, Prana, Blundstone, Howler Bros., Hydro Flask, Yeti, and more. They also carry a wide range of cross country skis, boots, poles, wax, and accessories from Fischer, Rossignol, Bjorn Daehlie, Salomon, Rottefella, Craft, and Swix. If you’re not ready to commit to an equipment purchase but want to try out some of the best gear in the industry, check out their summer and winter gear rental and lease options. 

 

If you’re looking for a guide for your adventures, Green Mountain Adventures offers professional guide services and equipment rentals for fly fishing, kayaking, stand-up paddleboarding, hiking, rock climbing, snowshoeing, and backcountry skiing. Whether you’re a beginner interested in learning the basics or a more experienced adventurer looking to hone your skills, Green Mountain Adventures will personalize any full or half-day trip to meet your needs.

Featured Co-op Connection Business – Green Mountain Adventures

While the pandemic has made it challenging to safely engage in many of our favorite activities, one thing that can’t be taken away is our zest for outdoor adventure. In fact, many say that the ability to get outdoors and enjoy the splendor of Vermont’s natural landscapes is one of the primary reasons they’re getting through this challenging time with sanity intact. Regardless of your outdoor sport of choice, Middlebury’s Green Mountain Adventures is a great place to get outfitted with everything you need to explore the forests, mountains, rivers, and lakes of Vermont and we’re excited that they’re the newest local business to join our Co-op Connection lineup! This means that card-carrying Co-op member-owners can enjoy a 10% discount when shopping at Green Mountian Adventures! Read on to learn more about this family-owned local business and its wide variety of offerings for the outdoor enthusiast in all of us!

 

Co-owners Steve and Marion Atocha first opened Middlebury Mountaineer (d/b/a Green Mountain Adventures) in 1998 on Middlebury’s Mill Street in a spot above the Storm Café. Around five years later, the store moved to a Park Street location formerly occupied by Ben & Jerry’s. After a short stint there, the business inched a little further up Park Street to the storefront next to the Henry Sheldon Museum, and finally, in the Spring of 2017, they found what they’d been looking for, a prime location with great visibility on Middlebury’s Main Street.

Steve is the co-owner and founder of Green Mountain Adventures. On the store’s webpage, he is described as a father, a fly fishing enthusiast, and a certified American Canoe Association Kayaking Instructor. He spends his free time hiking for out of the way fishing holes or backcountry skiing on the Lincoln Gap. Green Mountain Adventures is co-owned by his wife Marion, who also serves as a clothing buyer for the store. She divides her time between the shop and working full-time as a nurse in Bristol. An avid hiker, swimmer, and nordic skier, Marion’s real passion is raising her three boys and working on her family farm. In true family business fashion, their boys pitch in as part of the Green Mountain Adventures team. Their son Brewer works in the store as a sales associate after school and on weekends and helps guide their kids’ summer adventure programs. Their son Abel also pitches in as a store sales associate. Lorenzo, their youngest son, helps tune skis in the wax room.

Steve and Marion Atocha
Steve Atocha with his sons

Green Mountain Adventures provides only the best gear and apparel with a commitment to quality merchandise and a high standard for personalized customer service. You’ll find many of your favorite brands including Patagonia, Darn Tough, Prana, Blundstone, Howler Bros., Hydro Flask, Yeti, and more. They also carry a wide range of cross country skis, boots, poles, wax, and accessories from Fischer, Rossignol, Bjorn Daehlie, Salomon, Rottefella, Craft, and Swix. If you’re not ready to commit to an equipment purchase but want to try out some of the best gear in the industry, check out their summer and winter gear rental and lease options. 

 

If you’re looking for a guide for your adventures, Green Mountain Adventures offers professional guide services and equipment rentals for fly fishing, kayaking, stand-up paddleboarding, hiking, rock climbing, snowshoeing, and backcountry skiing. Whether you’re a beginner interested in learning the basics or a more experienced adventurer looking to hone your skills, Green Mountain Adventures will personalize any full or half-day trip to meet your needs.

Co-op Connection Featured Business: Honey Holistic Esthetics

Are you ready to begin your journey to your most beautiful, confident, radiant self? We invite you to check out one of the newest members of our Co-op Connection lineup – Honey Holistic Esthetics! Owner and Holistic Esthetician Hannah Zeno would love to welcome you for a visit. She offers a special 10% discount to Co-op member-owners! Read on to learn more about her approach to radiant beauty:

Honey Holistic Esthetics is a private esthetic studio located in the heart of downtown Middlebury. This sanctuary provides a place where your beauty and wellness needs will be met with individualized attention and will provide an experience that will leave you feeling radiant inside and out.

It is this comprehensive approach that makes the Honey Holistic Esthetics experience unique. Holistic Esthetician Hannah Zeno strives not only to enhance external beauty but to also bring out the most confident, beautiful version of yourself from within, unleashing your freedom to express yourself and feel confident in your skin. This stems from her core belief that the journey to feeling beautiful and confident begins on the inside.

Zeno has studied esthetics for almost a decade with continuing education in makeup, oncology, chemical peels, and most recently, lash lifting. Her desire to make all things beautiful began with her journey to create health on the inside by studying nutrition and coaching at the Institute for Integrative Nutrition in NYC. The journey continued when she received her 200-hour Yoga Teacher Training and learned more about cultivating both internal and external balance and strength.

Hannah Zeno. Photo by Elisabeth Waller Photography

 

Services Offered:

Makeup Artistry-

Looking to refresh your makeup and skincare routine? Or perhaps you’re interested in enhancing your beauty for a wedding or other special occasion? If your most important decisions have been regarding venue, dress, and photographer, Hannah can promise that will want to give the same attention, importance, and value to your wedding makeup! Let her pamper you on your special day and bring out your inner glow!

Lash Lift – 

Honey Holistic Esthetics is one of the few places in Vermont offering this unique treatment to enhance your gorgeous lashes. 

Waxing – 

If you’re looking to resculpt your brows, allow Hannah to find the best shape for your face using her favorite shaping tool – a soft honey wax. Honey Holistic Esthetics also provides expert facial waxing, Brazilian, and bikini waxing, all in a private, relaxed, professional setting.

Are you ready to feel beautiful inside and out? Call Hannah today for an appointment! (802) 989-9122