Local

Spotlight on Four Pillars Farm

We’re casting our Co-op Spotlight this week on Four Pillars farm of Whiting, Vermont. This beautiful organic farm provides our Co-op with an abundant array of local produce and you will find it all at 20% off for member-owners from September 27th – October 3rd!  Read on to learn more about this gem nestled in the fertile valley of Addison County.

logo

Four Pillars Farm is positioned on 15 acres of some of the best soil the valley has to offer: Nellis Loam deposited here by the glaciers during the last Ice age. This soil is a vegetable farmer’s dream. And it was this soil that prompted the beginning of the farm, nine years ago.

Four Pillars Farm grows over 40 different kinds of vegetables and herbs, and multiple varieties of many of the vegetables. The farm is certified organic on a yearly basis by the VOF (Vermont Organic Farmers) which involves an annual inspection of the physical site as well as an annual audit of the paperwork, purchases, and sales. Farmer Peter Cousineau strongly believes in growing organic for three main reasons:

  • The assurance that the food they provide to their community is wholly nutritious and chemical-free
  • Protecting the ecosystem around their farm and downstream by not using chemicals and keeping nutrients on their land through carbon fixing in the soil and cover-cropping
  • To demonstrate that organic methods can yield high productivity

Four Pillars Farm also believes in food security for all. They donate any excess vegetables to local food pantries.

Click HERE to check out the Four Pillars Farm blog to keep up with goings-on at the farm. You can also visit their web page to subscribe to their mailing list and get a free downloadable A-Z Vegetable Storage Guide! And if you’re interested in getting a Four Pillars Farm CSA, click HERE!

 

 

peter-sunset

Localvore Beef Stew

As our celebration of Eat Local Month rolls on, we’re excited to share this celebration of local ingredients known as Localvore Beef Stew. It combines many items that you’ll find in our weekly sale from September 20th – 26th, making this a budget-friendly option. We also think you’ll love the flexibility of this recipe, as it can be a catch-all for the abundance of produce coming out of your late summer garden. That’s why you’ll find celeriac in this recipe in the place of the more traditional celery since celeriac is more likely available this time of year and offers a very similar flavor profile.

Spotlight on Champlain Orchards

Happy Autumn! The crisp chill in the morning air and the first few dappled leaves high in the mountains signal that the season is here, along with the abundance of local apples. We’re deep into our celebration of Eat Local Month and we’re casting our Co-op Spotlight on one of the oldest continuously operating orchards in Vermont – Champlain Orchards in Shoreham! They’re featured in our Member Deals program this week, so member-owners can enjoy 20% off their stunning array of fresh apples and apple products including sweet apple cider, apple pies, and apple cider donuts, along with their plums and red pears from September 20th – 26th! Read on to learn more about this family-owned, solar powered, ecologically managed orchard overlooking Lake Champlain.

newlogo

 

The story of Champlain Orchards as we know it today began in 1998, when twenty-seven-year-old Bill Suhr purchased 60 acres of orchard in Shoreham, Vermont.  Bill’s motivation and initiative to live off the land overshadowed the fact that apple growing and fruit farming were not in his realm of knowledge, but thanks to the seasoned expertise of long-established neighboring orchardists Sandy Witherell, Scott and Bob Douglas, and Judy Pomainville – who all shared equipment, land, and information, it wasn’t long before the orchard was thriving.  In the early days, Bill delivered 20 bushels at a time in a station wagon to the local farmers’ markets and co-ops. He quickly gained the trust of produce markets around the state through exhibiting a steadfast motivation and passion for delivering high quality, Vermont grown fruit.

 

photo credit: S.P. Reid

Today, Champlain Orchards manages over 220 acres of fruit trees that includes over 100 varieties of apples as well as peaches, pears, plums, cherries, nectarines, and berries. Their fruit is ecologically grown and third-party certified by the IPM Institute. Eight acres are certified Organic by Vermont Organic Farmers (VOF) and the farm is 100% electrically solar powered, with Solar Orchard #3 in the planning stages.

 

Additionally, Champlain Orchards runs a cidery. Every single apple in their Vermont Hard Cider is pressed, fermented, and crafted at their orchard. This makes for a quality, local product that is fresh, crisp and deliciously drinkable. Their cidery offers original Vermont hard cider, Mac & Maple, Heirloom, Honeycrisp, Cranberry, Pruner’s pride, Ginger & Spice, Asian Pear, Honey plum, Pruner’s Promise, Sparkling Ice, Peach, Hopped Native, and Ice cider. Be sure to visit their tasting room!

Misson

Champlain Orchards’ mission is to grow a wide variety of delicious ecologically grown tree fruit while respecting the land, supporting our communities and surpassing customers’ expectations.

Values

Champlain Orchards welcomes the opportunity and challenge to grow unique apple, pear and stone fruit while providing an environment for people to grow personally and professionally.  We strive to be leaders in our industry and community with innovative practices and products.

Vision

Champlain Orchards’ vision is to build a legacy as the premier ecologically managed orchard in the Northeast United States by being led by multigenerational management and staff through careful long term planning.  Our sights are set on being the model for providing wholesome fruit, ciders and other products, using sustainable growing practices and renewable energy.

Growing Practices

So what does ecologically-managed mean? Great question!

Eco Apple Certification is third-party verified by the Integrated Pest Management Institute of North America, an independent 501(c)3 nonprofit organization which supports and monitors low-input pest management. The IPM approach includes thorough training and inspection of certified farms, who use the most eco-sensitive, minimally-treated, natural methods possible to grow our fruit. For example, instead of extensive spraying, we use wood chips from pruned branches as mulch around the trunks of our trees in order to increase plant health, which in turn helps the trees ward off illness. Damaging pests are managed through the introduction of natural predators, mating disruption, and trapping, rather than pesticides – this ultimately keeps our trees, staff, and you safe. To learn more, please visit the IPM’s website, or give us a shoutout!

 

Baked Stuffed Apples

This simple, comforting dish makes a perfect Vermont Fall breakfast. You can also opt to swap out the yogurt with a scoop of ice cream or creme fraiche for a decadent dessert. Many of the ingredients are featured in our weekly sale from September 13th – 19th during the peak of our Eat Local Challenge, so it’s a perfect time to give this recipe a try!

Spotlight on Golden Russet Farm

As we continue to celebrate Eat Local Month, we’re casting our Co-op Spotlight on a local, organic farm that has been part of our Co-op family for over 30 years – Golden Russet Farm! We acquire more produce from their farm than from any other farm in Vermont! Member-owners can enjoy 20% their abundant array of local, organic veggies and their glorious fresh-cut bouquets from September 13th – 19th! Read on to learn more about this wonderful farm and the fine folks who work tirelessly to make it such a special place:

Golden Russet Farm logo

Farming Organically Since 1981

Farm owners Will and Judy Stevens have been growing organic vegetables commercially since 1981, having started on a small plot of rented land in Monkton, VT. After growing their business and refining their techniques, all the while learning from other pioneers in the Vermont organic farming community, they determined it was time to expand their operation. In 1984 they purchased a former dairy farm with good soils in the agriculturally-rich town of Shoreham, VT, in the southwestern corner of Addison County—home to Golden Russet Farm.

Certified Organic in 1987

The Stevens have always used exclusively organic production practices on their vegetable and greenhouse operations and became certified organic by Vermont Organic Farmers in 1987. Among other things, this means they use crop rotation, cover crops, biological and naturally-derived pest controls, compost, animal manure, and naturally-derived fertilizers as standard management practices.

Corn2

CSA, Farmstand, Greenhouse Sales & Cut Flowers for Events

Golden Russet Farm starts off the season with vegetable and flower plant sales in the greenhouses and the Farm-to-Kitchen Connection CSA (Community Supported Agriculture) program. In addition to raising vegetables for market, Judy also grows flowers for cutting, which adds color to the fields and creates habitat for beneficial insects. You’ll find these beautiful bouquets for sale throughout the summer months at the Co-op.

 

A Hyper-Local Sales Focus

Since 2003, the farm’s focus has been on “hyper-local,” meaning that approximately 90% of their produce has been consumed within 20 miles of the farm. Their produce is available at the farm stand, their CSA, at food markets in Middlebury and Burlington, and at Addison County restaurants.

Solar Powered Since 2013

In April of 2013 the Stevens put up five free-standing solar panels which provide them with all of their farm and personal electrical energy needs.

Cherry Tomatoes2jpg

About The Farmers

Judy is a fourth-generation Vermonter from southern Vermont. Her family ran a successful Christmas tree business in the Londonderry area for many years. This experience helped her and Will create a successful mail order wreath business that they ran from the farm until about 2000. Will moved to Vermont from the Ticonderoga, NY area in 1977 to finish his college education at the University of Vermont, which is where he and Judy met. He graduated in 1980 with a BA in studio art, with a specialty in blacksmithing.

After spending the summer of 1980 at Shelburne Museum (Judy as a weaver, and Will in the Blacksmith’s Shop), they were serendipitously presented with the opportunity to ramp up their homestead gardening interest to a commercial scale, and in the first several years everything they grew was sold exclusively at the Burlington Farmers’ Market. From the beginning, their mission has been to provide good quality food to people at reasonable prices.

Shortly after they moved to an old dairy farm in Shoreham, VT, in November 1984, they began to raise a family–Freeman was born in 1986, Pauline in 1989, and Anna came along in 1991. The kids had a sand pile in front of the shed, which, as the greenhouse plant business grew over the years, became a magnet for customers’ children. At some point, the pile was moved to its present location at the corner of the flower garden, which makes it much easier for shopping parents to keep an eye on their children!

Will & Judy. Flashback.1991. cropped

Between 1989 and 1992, Will served as President of Vermont Organic Farmers, which then was NOFA-VT’s certification committee. This was an exciting time in the world of organic agriculture. The sudden interest in the link between food safety and production practices was inspired by Meryl Streep’s CBS appearance on 60 Minutes in the fall of 1989 when she railed against a particular spray used on apples. “Mothers and Others for Pesticide Limits” was formed, bringing public awareness to the benefits of organic agriculture. Suddenly, a fringe movement that had been based on back-to-the-land ideals found itself moving toward the mainstream. Some would say that this was the beginning of the localvore movement.

Judy served for 3 years on the board of the Vermont Fresh Network. VFN strives to foster meaningful, mutually profitable relationships between Vermont food producers and chefs and was one of the earliest formal “Farm to Table” initiatives in the nation.

Judy and Will have been actively involved in Town affairs through various organizations and boards. Judy served on the Rescue Squad through much of the eighties and has played an important role in the expansion and promotion of Shoreham’s Platt Memorial Library over the last twenty years. Will was elected to the Town Planning Commission in the mid-nineties and eventually chaired it for several years. He has since served on the Select and Zoning Boards and has been elected Town Moderator every year since 2004.

In November 2006 Will was elected to the Vermont Legislature (as an Independent, representing the Towns of Benson, Orwell, Shoreham, and Whiting) for the first of four two-year terms. He was on the House Agriculture and Forest Products Committee all eight years and served the last four as ranking member. He is especially proud of two programs that came out of his committee during that time: the Farm to Plate and Working Lands Initiatives.

 

Be sure to visit their blog for a fantastic zucchini corn fritter recipe!

Spotlight on Stonewood Farm

Are you enjoying Eat Local Month as much as we are? The abundance of beautiful local produce this time of year makes us feel so lucky to live where we do. But, eating local isn’t just about fruits & veggies. Where would we be without our local meat producers? This week, we’re casting our Co-op Spotlight on Stonewood Farm of Orwell, VT. They provide big, beautiful turkeys for our Thanksgiving tables, and keep us stocked in ground turkey and turkey breasts year-round. They’re featured in our Member Deals Spotlight from September 6th-12th and will be 20% off for member-owners. Read on to learn more about this fantastic farm that is all about raising turkeys the natural way:

Established in 1976 by Paul & Francis Stone, Stonewood Farm has been a family owned and operated farm ever since and is now run by Peter Stone & Siegrid Mertens. Here are the rules of raising natural turkeys at their farm:

  • The turkey-friendly barns are uncrowded and open-sided providing lots of fresh air and natural sunlight
  • The turkeys are raised without hormones, antibiotics, or animal by-products added to their feed
  • There are no added preservatives or artificial ingredients
  • Humane Care at our farm means plenty of Vermont air, cold nights, good feed, and tender loving care
  • The turkeys are intentionally grown slowly. This ensures a delicious and naturally self-basting turkey, which lends a superior flavor and juiciness that Stonewood Farm turkey is known for
  • To ensure a humane harvest, we have an on-site USDA-approved processing plant that is operated by our family. All turkeys are individually hand graded to ensure the highest quality

Be sure to visit us on the web for recipes!

What’s Up With The Big Corn?

Perhaps you’ve been wondering why we have a gigantic wooden ear of corn at the store entry? We call it the Big Corn and it comes out every September during our Eat Local Challenge to help us track the amount of money paid to local farmers and producers throughout the month. Last year, thanks to your purchases of local products, we were able to pay over $371,000 to our local farmers and producers! Help us shatter that record this year by purchasing Vermont products all month long. You can track the progress on the Big Corn and help us reach our goal of $400,000 this year!

Want to BUY LOCAL at THE CO-OP?  Look for these signs:

Why Buy Local?

1. Local Food Supports Local Farm Families.

Farmers are a vanishing breed, and it’s no surprise given that commodity prices are at historic lows, often below the cost of production. The farmer now gets less than 10 cents of the retail food dollar. When you purchase local produce from the Co-op, the farmer gets a larger share, which means farm families can afford to stay on the farm, doing the work they love.

2. Local Food Supports our Local Economy.

Over 60,000 Vermonters are directly employed in Vermont’s food system. Nearly 12,000 businesses are part of Vermont’s food system. When measured by employment and gross state product, food manufacturing is the second-largest manufacturing industry in Vermont.   Milk from Vermont’s dairy farms typically accounts for upwards of 70% of the state’s agricultural products sales, generating $2.2 billion in economic activity annually. A wide range of nondairy farms of all sizes also produces fruits and vegetables, livestock, hay, maple products, and specialty crops for local and regional markets. Vermont’s dynamic and evolving food system is also made up of entrepreneurs creating a variety of value-added products (e.g., cured meats, baked goods, beer, chocolate); thousands of market outlets; sophisticated distribution networks; and dozens of organizations, programs, and volunteer-driven activities that provide business planning, technical assistance, education, and outreach activities.

3. Local Food Builds Community.

When you buy local produce, you are re-establishing a time-honored connection between the eater and the grower. Knowing the farmers gives you insight into the seasons and the miracle of raising food. In many cases, it gives you access to a farm where your children and grandchildren can go to learn about nature and agriculture. Relationships built on understanding and trust can thrive.

4. Local Food Preserves Open Space.

As the value of direct-marketed fruits and vegetables increases, selling farmland for development becomes less likely. You have probably enjoyed driving out into the country and appreciated the lush fields of crops, the meadows of wildflowers, the picturesque red barns. That landscape will survive only as long as farms are financially viable. When you buy locally grown food, you’re doing something proactive about preserving the agrarian landscape.

5. Local Food Keeps Your Taxes In Check.

Farms contribute more in taxes than they require in services, whereas suburban development costs more than it generates in taxes. On average, for every $1 in
revenue raised by residential development, governments must spend $1.17 on services, thus requiring higher taxes of all taxpayers. For each dollar of revenue
raised by farm, forest, or open space, governments spend only 34 cents on services.

6. Local Food Supports a Clean Environment and Benefits Wildlife.

A well-managed family farm is a place where the resources of fertile soil and clean water are valued. Good stewards of the land grow cover crops to prevent erosion and replace nutrients used by their crops. Cover crops also capture carbon emissions and help combat global warming. According to some estimates, farmers who practice conservation tillage could sequester 12-14% of the carbon emitted by vehicles and industry. In addition, the habitat of a farm – the patchwork of fields, meadows, woods, ponds, and buildings – is the perfect environment for many beloved species of wildlife, including bluebirds, killdeer, herons, bats, and rabbits.

7. Local Food Preserves Genetic Diversity.

In the modern industrial agricultural system, varieties are chosen for their ability to ripen simultaneously and withstand harvesting equipment; for a tough skin that can survive packing and shipping; and for an ability to have a long shelf life in the store. Only a handful of hybrid varieties of each fruit and vegetable meet those rigorous demands, so there is little genetic diversity in the plants grown. Local farms, in contrast, tend to opt for more variety to provide a long season of harvest, an array of eye-catching colors, and the best flavors. Many varieties are heirlooms, passed down from generation to generation because they taste good and are regionally adapted to our unique growing conditions here in Vermont. These heirloom varieties contain genetic material from hundreds or even thousands of years of human selection; they may someday provide the genes needed to create varieties that will thrive in a changing climate.

8. Locally grown food tastes better.

Food grown in your own community was probably picked within the past day or two. It’s crisp, sweet and loaded with flavor. Produce flown or trucked in from
California, Florida, Chile, or Holland is, quite understandably, much older. Several studies have shown that the average distance food travels from farm to plate is 1,500 miles. In a week-long (or more) delay from harvest to dinner table, sugars turn to starches, plant cells shrink, and produce loses its vitality.

9. Local Produce is Better For You. 

Studies show that fresh produce loses nutrients quickly. Food that is frozen or canned soon after harvest is actually more nutritious than some ‘fresh’ produce that has been on the truck or supermarket shelf for a week. Locally grown food, purchased soon after harvest, retains its nutrients.

10. Local Food Is About The Future.

By supporting local farmers today, you can help ensure that there will be farms in your community tomorrow and that future generations will have access to nourishing, flavorful, and abundant food.

Localvore Lasagna

As we kick off the September Eat Local Challenge, we wanted to share one of our favorite recipes highlighting a list of fantastic local ingredients. There’s already so much to love about lasagna but when you include Bove’s marinara, Vermont Fresh pasta sheets, and Maplebrook Farm’s ricotta & mozzarella cheeses, this classic comfort food reaches new heights! These ingredients are also featured in our weekly sale from September 6th – 12th,  so it’s a great time to give it a try.

Spotlight on New Leaf Organics

With local harvest season in full swing, we’re casting our Co-op Spotlight on a wonderful organic farm that not only provides our Co-op with a bounty of organic vegetables but also allows us to offer a stunning variety of locally-grown veggie and herb starts for gardeners in the spring! New Leaf Organics is featured in our Member Deals Spotlight this week, and member-owners can enjoy 20% off their glorious produce from August 9th – 15th! Read on to learn more about this fantastic local, organic farm hailing from Bristol, VT:

Nestled in the rolling hills near the Bristol-Monkton town line is a sweet little farm called New Leaf Organics. Now in her 18th year in business, Farmer Jill Koppel leads her rockstar all-female crew to produce some of the most beautiful and delicious flowers, fruits, and veggies you’ll find anywhere in Vermont. Their farm has evolved quite a bit over the years, but their core mission remains the same; growing high-quality organic produce, flowers, and plants that improve soil health and strengthen the community.

Their Mission

  • to grow high quality, deliciously fresh organic produce and flowers.
  • to maintain and build the health of our soil and water.
  • to keep this land open and in agricultural production.
  • to bring community together in appreciation of good food and eating with the seasons.
  • to help couples create a memorable wedding day brightened with our beautiful flowers
  • to be a healthy and joyous place for kids to roam and discover and help them learn where our food really comes from.
  • to provide a positive and meaningful place to work for our employees and ourselves.

They grow 3 acres of vegetables and 1.5 acres of flowers which are all sold in Vermont. You can find them at farmers markets in Waitsfield and Winooski and they deliver to various area stores and restaurants. You can also sign up for their fruit & veggie CSA and/or their flower CSA.

Looking to send a local, organic bouquet to someone special? New Leaf Organics offers Home Sweet Blooms floral deliveries to homes and businesses in Hinesburg, Vergennes, Middlebury, & Bristol!

Need flowers for an upcoming wedding or event? New Leaf Organics raises over 100 varieties of organic, specialty cut flowers and creates exquisite floral arrangements for weddings and events, from casual to formal. Their services, from full-service arrangements and delivery, to “pick-your-own,” to “weddings-in-a-bucket” are a great fit for all your events. Buying direct from the grower ensures the freshest, highest quality flowers at the best price. Buying organic ensures that agricultural chemicals aren’t endangering our environment or the farmworkers who handle the flowers. Click here to read more about why this matters.

 

Spotlight on Aqua ViTea

Our Member Deals Spotlight shines brightly this week on Aqua ViTea! Their full line of local Kombucha is 20% off for member-owners from August 2nd – 8th. Read on to learn more about this unique local business with humble beginnings on a Salisbury Farm!

 

History

In 2005, founder Jeff Weaber and his wife Katina Martin moved to Salisbury, Vermont from Portland, Oregon. Portland had been their home for nine years as Katina pursued medical degrees in Naturopathy, Midwifery, and Acupuncture. During those years, Jeff became a brewer for The Lucky Labrador Brewing Co. and was in the unique position of honing the craft of brewing and fermentation at work, while learning about functional foods and the governing role of the digestive system from Katina at home.

While reading Sally Fallon’s Nourishing Traditions and diving into the research of the Weston A. Price foundation, Weaber was introduced to Kombucha. He began experimenting with home-brewed Kombucha and shared the surplus with friends. Weaber found himself amazed by its popularity with both the naturopathic and beer-drinking crowds. “I realized right away that I had found a way to do what I loved and sustain a healthy lifestyle,” says Weaber. The more I learned about the benefits of Kombucha, the more passionate I became about making it available to my community.

His commercial brewing operation began in the cellar of his Salisbury farm and by 2007, Weaber was selling his Kombucha to the happy crowds at the Middlebury Farmers Market under the Aqua ViTea brand. By 2008 he was bottling his product and selling wholesale to our Co-op and a handful of other local markets and, in 2009, our Co-op was proud to be the first co-op in the country to offer Kombucha on tap! Our fountains have been flowing ever since!

As the business grew, Weaber called on Mike Kin, who was a close friend of Weaber’s in Oregon, and convinced him to move to Vermont with his family to become the company’s brewer. And if you dig the artwork on Aqua ViTea’s packaging and materials as much as we do, you’ve got Mike to thank for these. He sketches each one by hand!

By 2014, demand began to outpace production capacity and plans to move Aqua ViTea’s production off the farm began to ferment. They first moved to a state-of-the-art facility in Bristol, VT, followed by yet another upgrade in 2017 to an even more impressive facility -the former home of Woodchuck Cider on Exchange Street in Middlebury. They now produce about 30,000 gallons a month and their line of bottled and draft kombuchas is distributed in 25 states!

Jeff Weaber & Mike Kin

Mission

According to Aqua ViTea’s website:

Our mission since the beginning has been to sustain and cultivate the core foundation of healthy, sustainable communities through a series of interrelated actions and principles.

We evaluate the environmental impact of our business decisions to remain mindful of how they will affect all aspects of living and life. We seek to source the finest quality ingredients and work with regional providers whenever feasible. We work to create opportunities not only for our team, but for you, that will make a positive difference in our and your food consumption, lifestyle choices, and career paths. We recognize and remind ourselves and you to acknowledge the responsibility to contribute and give back to the community.

Commitment to Authenticity

Controversy has been brewing in the Kombucha community surrounding the fact that many commercially available Kombucha brands have been found to contain significantly more sugar and more alcohol than their labels disclose. Additionally, some large-scale Kombucha products are being manufactured in a lab setting, force carbonated, and even pasteurized, with the probiotic cultures added artificially as “ingredients” to the end product.

Aqua ViTea, since day one, has shown a deep commitment to authenticity. This begins by sourcing the highest quality ingredients, including sustainably-sourced organic tea from Middlebury’s Stone Leaf Teahouse and organic cane sugar to feed the ferment. Their Kombucha is the product of a live, active fermentation, which allows the live cultures and enzymes to develop naturally and delivers the tangy effervescence that Kombucha drinkers love.

Additionally, they are one of only two Kombucha makers in the U.S. to invest in a spinning cone column – a machine typically used in wine-making – which allows for the extraction and recovery of volatile compounds, including alcohol, without the need for excessive heat. And since the alcohol is removed at the end of fermentation, the active cultures can grow at their own pace, which results in authentic, delicious and non-alcoholic Kombucha. They even employ an in-house microbiologist to analyze the safety and purity of their products! Dr. Bill Yawney oversees their food safety standards and works in their state-of-the-art in-house lab to create standards for testing alcohol levels in Kombucha produced by Aqua ViTea and by other Kombucha producers. You can read more about that here.

Here’s a look at their famous spinning cone column:

 

 

You’ll notice that Aqua ViTea Kombucha now bears theAlcohol Extracted Verified Seal, so you know what you’re getting (and not getting) when you drink their Kombucha.

Wonder where that alcohol is going after it’s extracted from Aqua ViTea Kombucha? They send it right down the road to their friends at Appalachian Gap Distillery, where it is turned into a distinct and flavorful vodka known as Aqua Vodka. It’s the perfect blend of ancient tradition and modern technology! Click here to read all about it.