This Superbowl season, the US will collectively consume over 150 million pounds of avocados. Holy guacamole! Thanks to a partnership between the Equal ExchangeCooperative and the PRAGOR Cooperative in Michoacan, Mexico, our Co-op is able to offer an alternative avocado: one grown sustainably and traded with integrity and trust. And from February 1st – 7th, they’ll be featured in our weekly sale at a great low price.
The region of Mexico the PRAGOR Cooperative calls home is known as “the avocado capital of the world.” However, powerful corporate interests have made it difficult for small-scale farmers to compete. In response, PRAGOR courageously organized and decided they would collectively control the entire process from growing to exporting.
PRAGOR is composed of 20 producer members who each own an average of 10 acres of land, all 100% organic. Many of the members transitioned to organic 10 or more yea0131rs ago, a revolutionary move at the time. On several of these farms reside the oldest Hass Avocado trees in the region, now 60 years old, still producing avocados. Through this co-op to co-op partnership, Equal Exchange is transforming the way that Mexican produce is grown and exported to the United States. Equal Exchange and their farmer partners are creating a trade model that respects small-scale farmers, builds communities, and supports the environment.
Despite the excitement each producer has for the future, a major challenge is finding trading partners who believe in their mission and will engage in the respectful and fair business relationship their members deserve. PRAGOR’s strength and perseverance is a lesson for anyone committed to working for change in the world.When you choose to buy Equal Exchange Avocados, you are casting a vote for courageous farmers who are making history for themselves, and quite possibly, for the entire avocado industry. Here’s a snapshot of the impact:
October is Co-op Month, Fair Trade Month, and Non-GMO month, so it seemed like the perfect time to shine our Member Deals Spotlight on Equal Exchange – a cooperative that is revolutionizing the fair trade of organic, non-GMO coffee, chocolate, bananas, and avocados. All of their co-op produced, fair trade certified goods are 20% off for member-owners from October 12th – 18th!
History:
Equal Exchange was started 30 years ago to create an alternative trade paradigm where small farmers could have a seat at the trading table. The existing predominant trade model favors large plantations, agri-business, and multi-national corporations. Equal Exchange seeks to challenge that model in favor of one that supports & respects small farmers, builds communities, supports the environment and connects consumers and producers through information, education, and the exchange of products in the marketplace.
Mission:
Their mission is to build long-term trade partnerships that are economically just and environmentally sound, to foster mutually beneficial relationships between farmers and consumers and to demonstrate, through their success, the contribution of worker co-operatives and Fair Trade to a more equitable, democratic and sustainable world.
Authentic Fair Trade:
Authentic fair trade is central to their mission at Equal Exchange. The fair trade model gives small-scale farmers collective power and financial stability while improving farming communities and protecting the environment. To do so, it utilizes a particular set of business practices voluntarily adopted by the producers and buyers of agricultural commodities and hand-made crafts that are designed to advance many economic, social and environmental goals, including:
• Raising and stabilizing the incomes of small-scale farmers, farm workers, and artisans
• More equitably distributing the economic gains, opportunities, and risks associated with the production and sale of these goods
• Increasing the organizational and commercial capacities of producer groups
• Supporting democratically owned and controlled producer organizations
• Promoting labor rights and the right of workers to organize
• Promoting safe and sustainable farming methods and working conditions
• Connecting consumers and producers
• Increasing consumer awareness and engagement with issues affecting producers
What Impact is Fair Trade Having on Farmers & Their Communities?
Bananas:
According to the USDA, the average American eats 26 pounds of bananas per year. That’s a lot of bananas – and a big opportunity for impact. The banana industry is notorious for low wages and heavy chemical use, causing major health problems across banana producing regions. Together, Equal Exchange and their banana partners are creating a trade model that respects farmers, builds communities, and supports the environment. By buying Equal Exchange bananas, you are choosing to connect yourself to these courageous banana farmers who are making history for themselves, and quite possibly, for the entire banana industry. Click here to read more about the progressive small farmer banana cooperatives that partner with Equal Exchange.
Here’s a look at the impact of your Equal Exchange banana purchases in 2016:
Avocados:
Equal Exchange partners with PRAGOR, a progressive group of small-scale avocado farmers in Michoacán Mexico. PRAGOR is composed of 18 producer members who each own an average of 10-15 acres of land, all 100% organic. This region of Mexico is called “the avocado capital of the world.” However, powerful corporate interests have made it difficult for small-scale farmers to compete. In response, PRAGOR courageously organized and decided they would collectively control the entire process from growing to exporting. PRAGOR’s strength and perseverance is a lesson for anyone committed to working for change in the world!
Here’s a look at the impact of your Equal Exchange avocado purchases in 2016:
Coffee:
This is where it all began! Way back In 1986, the founders of Equal Exchange started their journey with a Nicaraguan coffee — which they called Café Nica — and they haven’t looked back. The impact over the years has been incredible and your purchases of fairly traded coffee have helped build pride, independence and community empowerment for hundreds of small farmers and their families. Their latest project, the Women in Coffee series, highlights women leaders across the Equal Exchange coffee supply chain and represents an opportunity to spark community discussions around Fair Trade, gender empowerment, and relationships across food supply chains. Check out this short documentary to learn more about the Women In Coffee project:
March is Banana Month, so it seemed like the perfect time to shine our Co-op spotlight on Equal Exchange to highlight their efforts to revolutionize the banana trade. All of their co-op produced, Fair Trade Certified goods are 20% off for member-owners from March 9th – 15th! Choose from their great selection of coffees, chocolates, bananas, and avocados! Read on to learn more about this democratic worker-owned cooperative and their work over the last three decades to transform the way we do business with traditionally disadvantaged farmers in developing countries:
Equal Exchange was started 30 years ago to create an alternative trade paradigm where small farmers could have a seat at the trading table. The existing predominant trade model favors large plantations, agri-business, and multi-national corporations. Equal Exchange seeks to challenge that model in favor of one that supports & respects small farmers, builds communities, supports the environment and connects consumers and producers through information, education, and the exchange of products in the marketplace. They joined a growing movement of small farmers, alternative traders (ATOs), religious organizations, and non-profits throughout the world with like-minded principles and objectives. Underlying their work is the belief that only through organization, can small farmers survive and thrive. The cooperative model has been essential for building this model of change.
Their mission is to build long-term trade partnerships that are economically just and environmentally sound, to foster mutually beneficial relationships between farmers and consumers and to demonstrate, through their success, the contribution of worker co-operatives and Fair Trade to a more equitable, democratic and sustainable world.
Fair Trade
Authentic fair trade is central to their mission at Equal Exchange. The fair trade model gives small-scale farmers collective power and financial stability while improving farming communities and protecting the environment. To do so, it utilizes a particular set of business practices voluntarily adopted by the producers and buyers of agricultural commodities and hand-made crafts that are designed to advance many economic, social and environmental goals, including:
Raising and stabilizing the incomes of small-scale farmers, farm workers, and artisans
More equitably distributing the economic gains, opportunities, and risks associated with the production and sale of these goods
Increasing the organizational and commercial capacities of producer groups
Supporting democratically owned and controlled producer organizations
Promoting labor rights and the right of workers to organize
Promoting safe and sustainable farming methods and working conditions
Connecting consumers and producers
Increasing consumer awareness and engagement with issues affecting producers
What Impact is Fair Trade Having on Farmers & Their Communities?
Bananas:
According to the USDA, the average American eats 26 pounds of bananas per year. That’s a lot of bananas – and a big opportunity for impact. The banana industry is notorious for low wages and heavy chemical use, causing major health problems across banana producing regions. Together, Equal Exchange and their banana partners are creating a trade model that respects farmers, builds communities, and supports the environment. By buying Equal Exchange bananas, you are choosing to connect yourself to these courageous banana farmers who are making history for themselves, and quite possibly, for the entire banana industry. Click here to read more about the progressive small farmer banana cooperatives that partner with Equal Exchange.
Here’s a look at the impact of your Equal Exchange banana purchases in 2016:
Avocados:
Equal Exchange partners with PRAGOR, a progressive group of small-scale avocado farmers in Michoacán Mexico. PRAGOR is composed of 18 producer members who each own an average of 10-15 acres of land, all 100% organic. This region of Mexico is called “the avocado capital of the world.” However, powerful corporate interests have made it difficult for small-scale farmers to compete. In response, PRAGOR courageously organized and decided they would collectively control the entire process from growing to exporting. PRAGOR’s strength and perseverance is a lesson for anyone committed to working for change in the world!
Here’s a look at the impact of your Equal Exchange avocado purchases in 2016:
Coffee:
This is where it all began! Way back In 1986, the founders of Equal Exchange with began their journey with a Nicaraguan coffee — which they called Café Nica — and they haven’t looked back. The impact over the years has been incredible and your purchases of fairly traded coffee have helped build pride, independence and community empowerment for hundreds of small farmers and their families. Their latest project, the Women in Coffee series, highlights women leaders across the Equal Exchange coffee supply chain and represents an opportunity to spark community discussions around Fair Trade, gender empowerment, and relationships across food supply chains. As part of this new series, Equal Exchange will offer a rotating seasonal coffee that will highlight the work women do in the coffee supply chain from farming to roasting. Look for this season’s offering – Organic Crescendo from Columbia- on Co-op shelves in March. Also, check out this short documentary highlighting Women in Coffee:
October is Fair Trade Month and Co-op Month, so it seemed like an ideal time to shine our Co-op spotlight on Equal Exchange. Their Co-op produced, Fair Trade Certified goods are all 20% off for member-owners this week! Although they are best known for their gourmet coffees, you can also find Equal Exchange chocolate, bananas, and avocados here at the Co-op! Read on to learn more about this democratic worker-owned cooperative headquartered in Bridgewater, Massachusetts.
The Equal Exchange cooperative was founded in 1986 to challenge the existing trade model, which favors large plantations, agri-business, and multi-national corporations; support small farmers; and connect consumers and producers through information, education, and the exchange of products in the marketplace. They joined a growing movement of small farmers, alternative traders (ATOs), religious organizations, and non-profits throughout the world with like-minded principles and objectives. Underlying their work is the belief that only through organization, can small farmers survive and thrive. The cooperative model has been essential for building this model of change.
Their mission is to build long-term trade partnerships that are economically just and environmentally sound, to foster mutually beneficial relationships between farmers and consumers and to demonstrate, through their success, the contribution of worker co-operatives and Fair Trade to a more equitable, democratic and sustainable world.
Fair Trade is a way of doing business that ultimately aims to keep small farmers an active part of the world marketplace, and aims to empower consumers to make purchases that support their values. Fair Trade is a set of business practices voluntarily adopted by the producers and buyers of agricultural commodities and hand-made crafts that are designed to advance many economic, social and environmental goals, including:
Raising and stabilizing the incomes of small-scale farmers, farm workers, and artisans
More equitably distributing the economic gains, opportunities and risks associated with the production and sale of these goods
Increasing the organizational and commercial capacities of producer groups
Supporting democratically owned and controlled producer organizations
Promoting labor rights and the right of workers to organize
Promoting safe and sustainable farming methods and working conditions
Connecting consumers and producers
Increasing consumer awareness and engagement with issues affecting producers
The Fair Trade practices that advance these goals typically, but not always, include:
Direct trade relationships and long-term contracts between importers and producer groups
Sourcing from small-farmer or artisan co-operatives
Higher than conventional market prices, either through above-market premiums and/or price floors
The provision of affordable credit
Adherence to the policies of the International Labor Organization, especially those concerning child and forced labor and the right to collective bargaining
The prohibition of the use of more dangerous pesticides and herbicides
Substantial price premiums for the production of certified organic crops
External monitoring, auditing, and certification of these practices by independent third-parties
What Impact is Fair Trade Having on Farmers & Their Communities?
