Women’s Health

Spotlight on Alaffia

We’re casting our Co-op Spotlight on Alaffia this week and Co-op member-owners can enjoy 20% off of their full line of Fair Trade Certified, Co-op-made body care products from May 11th – 17th!  It’s a great time to stock up and save! Read on to learn more about Alaffia and their efforts to empower African communities through the advancement of Fair Trade, education, sustainable living, and gender equality:

 

Alaffia was founded in 2004 with Fair Trade as the fundamental foundation of their organization, which is comprised of the Alaffia Village in Sokodé, Togo; the Alaffia Coconut Cooperative in Klouvi-Donnou, Togo; and the Alaffia headquarters in Olympia, Washington. Their cooperatives handcraft indigenous raw ingredients, and the Alaffia team in Olympia creates the finished products. Proceeds from the sales of these products are then returned to communities in Togo, West Africa through Alaffia’s nonprofit arm, the Alaffia Foundation, helping to alleviate poverty and advance gender equity through the Fair Trade of Indigenous resources and community empowerment projects. With every purchase, you directly support Alaffia’s social empowerment projects.

 

What impact have your Alaffia purchases had in these communities thus far?

 

 

Each year in sub-Saharan West Africa, 160,000 women die due to complications during pregnancy and childbirth. Over her lifetime, a woman in sub-Saharan Africa has a 1 in 16 chance of dying in pregnancy or childbirth, compared to 1 in 4,000 in developed countries (UNICEF, 2015). There are several reasons for the high maternal mortality rates in sub-Saharan Africa, including extreme poverty and inadequate infrastructure.  It is possible to save lives with basic health care and gender equality.

Alaffia’s Maternal Health Project has two parts; The first is a direct approach by which Alaffia provides funding for full pre-and postnatal care, including special and urgent needs, to women in rural Togo. Alaffia product sales have paid for the births of 5,597 babies in rural Togolese communities through the Togo Health Clinic system!

The Alaffia Women’s Clinic Project is the second part of their women’s health efforts. In 2007, they formed partnerships with local Togo clinics to provide information and training on all women’s health issues, including nutrition, preventing female genital mutilation, and much more. They believe that saving mothers is a necessary step in reducing poverty. When a mother dies, her surviving children’s nutrition & health suffer, and they are more likely to drop out of school, reducing their ability to rise out of poverty.

 

 

The future of African communities depends on the education and empowerment of young people. Since Alaffia founded their shea butter cooperative in 2003, they’ve provided school uniforms, books, and writing supplies to children in Togolese communities to offset the financial burden these items have on families. They also donate desks and install new roofs on schools to make learning a more enjoyable experience. Since 2011, Alaffia product sales have funded the construction of 16 schools throughout Togo and provided school supplies to 37,521 recipients.

 

In rural areas of Togo, students walk up to 10 miles a day to attend school. There are no buses, and families cannot afford private transportation. As a result, school becomes very time-consuming, and most students decide to quit school in order to fulfill their family obligations. In rural areas, less than 10% of high school-aged girls and only 16% of boys attend school (UNICEF). In 2004, Alaffia began collecting and sending used bicycles to Togolese students to encourage them to stay in and complete school through their Bicycles for Education Project. Now, with over 10,817 bicycles sent and distributed, they are seeing a real impact on exam scores and retention in rural schools. 95% of Bicycles For Education recipients graduate secondary school.

Alaffia collects used bicycles in and around their communities in Washington and Oregon, with the help of their retailers, volunteers, and staff. All costs of this project – from collecting, repairing, and shipping bicycles, to customs duties, distribution costs, ongoing maintenance, and follow-up – are paid for through the sales of Alaffia products. This project brings communities in the US and Togo together. Bicycles that would otherwise be destined for the landfill are encouraging students in Togo to stay in school so they can lead their communities out of poverty. To find out how you can be involved, visit their web page or email foundation@alaffia.com

 

 

Deforestation and climate change have had a devastating impact on West African farming communities. Alaffia product sales fund the planting of trees by Togolese farmers to help mitigate soil erosion and improve food security for their families. 99,964 trees have been planted through this project! Allafia also conducts trainings to discourage the cutting of shea trees for firewood and charcoal to preserve this important indigenous resource for future generations. Additionally, they are investigating sustainable fuel alternatives, such as bio-gas and bio-oils, to reduce the demand for wood and charcoal.

 

In Togo, it is extremely difficult for visually impaired people to obtain eyeglasses. An eye exam costs as much as one month’s wage and a pair of eyeglasses can cost up to four months of wages. Alaffia collects used eyeglasses at retail locations throughout the US and employs an optometrist in Togo to correctly fit and distribute the glasses. A pair of eyeglasses is life-changing for a child struggling in school, the elderly with failing vision, and adults who have never been able to see clearly. To date, Alaffia has collected over 30,852 pairs of glasses.

 

 

Social Enterprise Model

Alaffia’s Social Enterprise Model is a comprehensive approach to providing safe, efficacious hair, face, and body care while alleviating poverty in West Africa through the preservation of traditional skills and knowledge in the global market. The following principles guide Alaffia’s Social Enterprise Model:

  • EMPOWERMENT PROJECTS
    Targeted areas of development (Maternal Care, Education, Environmental Sustainability, Eyeglasses) as mentioned above that safeguard basic needs for sustainable communities.

 

  • INDIGENOUS INGREDIENTS
    Local resources and traditional handcrafting knowledge celebrate cultural diversity in the global market and ensure Alaffia’s safe, nutrient-rich, and efficacious products.

 

  • WOMEN’S CO-OP’S & COLLECTIVES
    Alaffia’s women’s cooperatives and collectives promote gender equality through fair wages and by celebrating the traditional skills and knowledge of West African women.

 

  • ETHICAL, SAFE, EFFICACIOUS PRODUCTS
    Alaffia’s products are safe and effective alternatives for your health and wellness. They are both ethnobotanist and pharmacognosist informed. Third-party verification also ensures that Alafffia’s products are held to the highest industry standards.

 

  • SUSTAINABLE & TRANSPARENT PACKAGING
    Clear communication and third-party certification showcase Alaffia’s high product standards. They are proudly certified For Life (by ECOCERT), and are Good Manufacturing Practices/GMP certified.

 

  • PRODUCT SALE FOR REINVESTMENT
    Alaffia’s primary goal is to reinvest a portion of product sales into our Empowerment Projects in West Africa. Your purchase helps improve living conditions and supports an end to poverty.

 

Spotlight on Alaffia

We’re casting our Co-op Spotlight on Alaffia this week and Co-op member-owners can enjoy 20% off of their full line of Fair Trade Certified, Co-op-made body care products from 15th – 21st! Many Alaffia products are already featured in our Co-op Basics program, so this Member Deals discount will be in addition to the everyday low price on those items! It’s a great time to stock up and save! Read on to learn more about Alaffia and their efforts to alleviate poverty and empower communities in West Africa through the fair trade of shea butter, coconut, and other indigenous resources:

 

Alaffia was founded in 2004 with Fair Trade as the fundamental foundation of their organization, which is comprised of the Alaffia Village in Sokodé, Togo; the Alaffia Coconut Cooperative in Klouvi-Donnou, Togo; and the Alaffia headquarters in Olympia, Washington. Their cooperatives handcraft indigenous raw ingredients, and the Alaffia team in Olympia creates the finished products. Proceeds from the sales of these products are then returned to communities in Togo, West Africa through Alaffia’s nonprofit arm, the Alaffia Foundation, helping to alleviate poverty and advance gender equity through the Fair Trade of Indigenous resources and community empowerment projects. With every purchase, you directly support Alaffia’s social empowerment projects.

 

What impact have your Alaffia purchases had in these communities thus far?

 

 

Each year in sub-Saharan West Africa, 160,000 women die due to complications during pregnancy and childbirth. Over her lifetime, a woman in sub-Saharan Africa has a 1 in 16 chance of dying in pregnancy or childbirth, compared to 1 in 4,000 in developed countries (UNICEF, 2015). There are several reasons for the high maternal mortality rates in sub-Saharan Africa, including extreme poverty and inadequate infrastructure.  It is possible to save lives with basic health care and gender equality.

Alaffia’s Maternal Health Project has two parts; The first is a direct approach by which Alaffia provides funding for full pre-and postnatal care, including special and urgent needs, to women in rural Togo. Alaffia product sales have paid for the births of 5,597 babies in rural Togolese communities through the Togo Health Clinic system!

The Alaffia Women’s Clinic Project is the second part of their women’s health efforts. In 2007, they formed partnerships with local Togo clinics to provide information and training on all women’s health issues, including nutrition, preventing female genital mutilation, and much more. They believe that saving mothers is a necessary step in reducing poverty. When a mother dies, her surviving children’s nutrition & health suffer, and they are more likely to drop out of school, reducing their ability to rise out of poverty.

 

 

The future of African communities depends on the education and empowerment of young people. Since Alaffia founded their shea butter cooperative in 2003, they’ve provided school uniforms, books, and writing supplies to children in Togolese communities to offset the financial burden these items have on poor families. They also donate desks and install new roofs on schools to make learning a more enjoyable experience. Since 2011, Alaffia product sales have funded the construction of 16 schools throughout Togo and provided school supplies to 37,521 recipients. They now partner with retail stores to collect school supplies – if you would like to help collect pens and pencils for this project, please contact them at foundation@alaffia.com.

 

 

In rural areas of Togo, students walk up to 10 miles a day to attend school. There are no buses, and families cannot afford private transportation. As a result, school becomes very time-consuming, and most students decide to quit school in order to fulfill their family obligations. In rural areas, less than 10% of high school-aged girls and only 16% of boys attend school (UNICEF). In 2004, Alaffia began collecting and sending used bicycles to Togolese students to encourage them to stay in and complete school through their Bicycles for Education Project. Now, with over 10,817 bicycles sent and distributed, they are seeing a real impact on exam scores and retention in rural schools. 95% of Bicycles For Education recipients graduate secondary school.
Alaffia collects used bicycles in and around their communities in Washington and Oregon, with the help of their retailers, volunteers, and staff. All costs of this project – from collecting, repairing, and shipping bicycles, to customs duties, distribution costs, ongoing maintenance, and follow-up – are paid for through the sales of Alaffia products. This project brings communities in the US and Togo together. Bicycles that would otherwise be destined for the landfill are encouraging students in Togo to stay in school so they can lead their communities out of poverty. To find out how you can be involved, visit their web page or email foundation@alaffia.com

 

 

Deforestation and climate change have had a devastating impact on West African farming communities. Alaffia product sales have funded the planting of 99,964 trees by Togolese farmers to help mitigate erosion and improve food security for their families. They also conduct trainings to discourage the cutting of shea trees for firewood and charcoal to preserve this important indigenous resource for future generations. Through their Alternative Fuels Project, they investigate sustainable fuel alternatives, such as bio-gas and bio-oils, to reduce the demand for wood and charcoal.

 

 

In Togo, it is extremely difficult for visually impaired people to obtain eyeglasses. An eye exam costs as much as one month’s wage and a pair of eyeglasses can cost up to four months of wages. Alaffia collects used eyeglasses at retail locations throughout the US and employs an optometrist in Togo to correctly fit and distribute the glasses. A pair of eyeglasses is life-changing for a child struggling in school, the elderly with failing vision, and adults who have never been able to see clearly. To date, Alaffia has collected over 30,852 pairs of glasses.

 

 

 

Spotlight on Alaffia

We’re casting our Co-op Spotlight on Alaffia this week and Co-op member-owners can enjoy 20% off of their full line of Fair Trade Certified, Co-op-made body care products from July 18th – 24th! Many Alaffia products are already featured in our Co-op Basics program, so this Member Deals discount will be in addition to the everyday low price on those items! It’s a great time to stock up and save! Read on to learn more about Alaffia and their efforts to alleviate poverty and empower communities in West Africa through the fair trade of shea butter, coconut, and other indigenous resources:

 

Alaffia was founded in 2004 with Fair Trade as the fundamental foundation of their organization, which is comprised of the Alaffia Village in Sokodé, Togo; the Alaffia Coconut Cooperative in Klouvi-Donnou, Togo; and the Alaffia headquarters in Olympia, Washington. Their cooperatives handcraft indigenous raw ingredients, and the Alaffia team in Olympia creates the finished products. Proceeds from the sales of these products are then returned to communities in Togo, West Africa, to fund community empowerment and gender equality projects.

 

What impact have your Alaffia purchases had in these communities thus far?

 

 

Each year in West Africa, 160,000 women die due to complications during pregnancy and childbirth. Over her lifetime, a woman in sub-Saharan Africa has a 1 in 16 chance of dying in pregnancy or childbirth, compared to 1 in 4,000 in developed countries (UNICEF, 2015). There are several reasons for the high maternal mortality rates in sub-Saharan Africa, including extreme poverty and inadequate infrastructure.  It is possible to save lives with basic health care and gender equality.

Alaffia’s Maternal Health Project has two parts; The first is a direct approach by which Alaffia provides funding for full pre- and postnatal care, including special and urgent needs, to women in rural Togo. Alaffia product sales have paid for the births of 5,115 babies in rural Togolese communities through the Togo Health Clinic system!

The Alaffia Women’s Clinic Project is the second part of their women’s health efforts. In 2007, they formed partnerships with local Togo clinics to provide information and training on all women’s health issues, including nutrition, preventing female genital mutilation, and much more. They believe that saving mothers is a necessary step in reducing poverty. When a mother dies, her surviving children’s nutrition & health suffer, and they are more likely to drop out of school, reducing their ability to rise out of poverty.

 

 

The future of African communities depends on the education and empowerment of young people. Since Alaffia founded their shea butter cooperative in 2003, they’ve provided school uniforms, books, and writing supplies to children in Togolese communities to offset the financial burden these items have on poor families. They also donate desks and install new roofs on schools to make learning a more enjoyable experience. Since 2011, Alaffia product sales have funded the construction of 14 schools throughout Togo and provided school supplies to 37,426 recipients. They now partner with retail stores to collect school supplies – if you would like to help collect pens and pencils for this project, please contact their office at 1-800-664-8005.

 

 

In rural areas of Togo, students walk up to 10 miles a day to attend school. There are no buses, and families cannot afford private transportation. As a result, school becomes very time-consuming, and most students decide to quit school in order to fulfill their family obligations. In rural areas, less than 10% of high school-aged girls and only 16% of boys attend school (UNICEF). In 2004, Alaffia began collecting and sending used bicycles to Togolese students to encourage them to stay in and complete school through their Bicycles for Education Project. Now, with over 9,592 bicycles sent and distributed, they are seeing a real impact on exam scores and retention in rural schools. 95% of Bicycles For Education recipients graduate secondary school.
Alaffia collects used bicycles in and around their communities in Washington and Oregon, with the help of their retailers, volunteers, and staff. All costs of this project – from collecting, repairing, and shipping bicycles, to customs duties, distribution costs, ongoing maintenance, and follow-up – are paid for through the sales of Alaffia products. This project brings communities in the US and Togo together. Bicycles that would otherwise be destined for the landfill are encouraging students in Togo to stay in school so they can lead their communities out of poverty. To find out how you can be involved, visit their web page or email communications@alaffia.com

 

 

Deforestation and climate change have had a devastating impact on West African farming communities. Alaffia product sales have funded the planting of 81,073 trees by Togolese farmers to help mitigate erosion and improve food security for their families. They also conduct trainings to discourage the cutting of shea trees for firewood and charcoal to preserve this important indigenous resource for future generations. Through their Alternative Fuels Project, they investigate sustainable fuel alternatives, such as bio-gas and bio-oils, to reduce the demand for wood and charcoal.

 

 

In Togo, it is extremely difficult for visually impaired people to obtain eyeglasses. An eye exam costs as much as one month’s wage and a pair of eyeglasses can cost up to four months of wages. Alaffia collects used eyeglasses at retail locations throughout the US and employs an optometrist in Togo to correctly fit and distribute the glasses. A pair of eyeglasses is life-changing for a child struggling in school, the elderly with failing vision, and adults who have never been able to see clearly. To date, Alaffia has collected over 27,463 pairs of glasses.

 

 

Spotlight on Alaffia

We’re casting our Co-op Spotlight on Alaffia this weekand all of their Fair Trade Certified, Co-op-made body care products are 20% off for member-owners from July 19th – 25th! Many Alaffia products are already featured in our Co-op Basics program, so this Member Deals discount will be in addition to the everyday low price on those items! It’s a great time to stock up and save! Read on to learn more about Alaffia and their efforts to alleviate poverty and empower communities in West Africa through the fair trade of shea butter, coconut, and other indigenous resources:

 

Alaffia was founded in 2004 with Fair Trade as the fundamental foundation of their organization, which is comprised of the Alaffia Village in Sokodé, Togo; the Alaffia Coconut Cooperative in Klouvi-Donnou, Togo; and the Alaffia headquarters in Olympia, Washington. Their cooperatives handcraft indigenous raw ingredients, and the Alaffia team in Olympia creates the finished products. Proceeds from the sales of these products are then returned to communities in Togo, West Africa, to fund community empowerment and gender equality projects.

What impact have your Alaffia purchases had in these communities thus far?

 

 

Each year in West Africa, 160,000 women die due to complications during pregnancy and childbirth. Over her lifetime, a woman in sub-Saharan Africa has a 1 in 16 chance of dying in pregnancy or childbirth, compared to 1 in 4,000 in developed countries (UNICEF, 2015). There are several reasons for the high maternal mortality rates in sub-Saharan Africa, including extreme poverty and inadequate infrastructure.  It is possible to save lives with basic health care and gender equality.

Alaffia’s Maternal Health Project has two parts; The first is a direct approach by which Alaffia provides funding for full pre- and postnatal care, including special and urgent needs, to women in rural Togo. Alaffia product sales have paid for the births of 4,832 babies in rural Togolese communities through the Togo Health Clinic system!

The Alaffia Women’s Clinic Project is the second part of their women’s health efforts. In 2007, they formed partnerships with local Togo clinics to provide information and training on all women’s health issues, including nutrition, preventing female genital mutilation, and much more. They believe that saving mothers is a necessary step in reducing poverty. When a mother dies, her surviving children’s nutrition & health suffer, and they are more likely to drop out of school, reducing their ability to rise out of poverty.

 

 

The future of African communities depends on the education and empowerment of young people. Since Alaffia founded their shea butter cooperative in 2003, they’ve provided school uniforms, books, and writing supplies to children in Togolese communities to offset the financial burden these items have on poor families. They also donate desks and install new roofs on schools to make learning a more enjoyable experience. Since 2011, Alaffia product sales have funded the construction of twelve schools throughout Togo and provided school supplies to 34,640 recipients. They now partner with retail stores to collect school supplies – if you would like to help collect pens and pencils for this project, please contact their office at 1-800-664-8005.

 

 

In rural areas of Togo, students walk up to 10 miles a day to attend school. There are no buses, and families cannot afford private transportation. As a result, school becomes very time-consuming, and most students decide to quit school in order to fulfill their family obligations. In rural areas, less than 10% of high school-aged girls and only 16% of boys attend school (UNICEF). In 2004, Alaffia began collecting and sending used bicycles to Togolese students to encourage them to stay in and complete school through their Bicycles for Education Project. Now, with over 8,253 bicycles sent and distributed, they are seeing a real impact on exam scores and retention in rural schools. 95% of Bicycles For Education recipients graduate secondary school.
Alaffia collects used bicycles in and around their communities in Washington and Oregon, with the help of their retailers, volunteers, and staff. All costs of this project – from collecting, repairing, and shipping bicycles, to customs duties, distribution costs, ongoing maintenance, and follow-up – are paid for through the sales of Alaffia products. This project brings communities in the US and Togo together. Bicycles that would otherwise be destined for the landfill are encouraging students in Togo to stay in school so they can lead their communities out of poverty. To find out how you can be involved, visit their web page or email communications@alaffia.com

 

 

Deforestation and climate change have had a devastating impact on West African farming communities. Alaffia product sales have funded the planting of 59,775 trees by Togolese farmers to help mitigate erosion and improve food security for their families. They also conduct trainings to discourage the cutting of shea trees for firewood and charcoal to preserve this important indigenous resource for future generations. Through their Alternative Fuels Project, they investigate sustainable fuel alternatives, such as bio-gas and bio-oils, to reduce the demand for wood and charcoal.

 

 

In Togo, it is extremely difficult for visually impaired people to obtain eyeglasses. An eye exam costs as much as one month’s wage and a pair of eyeglasses can cost up to four months of wages. Alaffia collects used eyeglasses at retailer locations throughout the US and employs an optometrist in Togo to correctly fit and distribute the glasses. A pair of eyeglasses is life-changing for a child struggling in school, the elderly with failing vision, and adults who have never been able to see clearly. To date, Alaffia has collected over 25,588 pairs of glasses.

 

 

As part of their Maternal Health Initiatives, Alaffia aims to educate women about the dangers of Female Genital Mutilation (FGM), or excision. FGM includes procedures that intentionally alter or cause injury to the female genital organs for non-medical reasons and is recognized internationally as a violation of the human rights of girls and women. The procedure can result in severe bleeding, infections, life-threatening complications in childbirth, and increased risk of newborn deaths (World Health Organization).

Abidé Awesso is the Maternal Health & FGM Eradication Coordinator in the Bassar region of Togo and has been working with Alaffia since 2012. Hodalo Katakouna was one of Abidé’s first patients and one of the first women to be supported as part of our Maternal Health and FGM Eradication project. Click here to read Abidé’s account of Hodalo’s story.

 

Business of the Month – REV Fitness for Women

Hey ladies; are you looking to REV up your fitness routine in 2018? Our Co-op Connection Business of the Month for January is REV Fitness and Certified Trainer/Owner, Michele Butler, offers a unique, refreshing twist on the typical gym routine. Located in a beautiful, sunny, women’s-only studio within Middlebury Fitness, REV Fitness aims to inspire women across Addison County to overcome life’s health challenges, with a particular focus on strength and endurance training for weight loss, bone building,  and heart health. Thanks to the Co-op Connection, Co-op member-owners can enjoy 10% off their enrollment fee and 10% off personal training at REV Fitness!

Studio

 

REV Fitness addresses the unique fitness needs of women, particularly those aged 40+. Their REV workout is designed for optimal calorie burn, bone building and cardiovascular endurance and strength. This 30-minute energizing and uncomplicated circuit routine takes the guesswork out of exercise and helps overcome health challenges for women.

What is REV Fitness?

  • A workout routine for women designed for optimal calorie burn and weight loss
  • Strength training to improve bone density & increase metabolism
  • Cardiovascular endurance to improve balance & to reduce the risk of heart disease

A recent visit to this bright, beautiful studio and a great chat with Certified Trainer/Owner, Michele Butler, made it clear why so many women are excited about this unique program. Michele’s passion, knowledge, and enthusiasm are positively contagious. She has a Bachelor of Science degree from Springfield College and has been a personal fitness trainer certified by the American College of Sports Medicine for 20 years. Her personal fitness philosophy includes:

  • Discovering your “why”. What motivates, what makes the effort rewarding?
  • Finding something active that you like to do – and doing it frequently
  • Recognizing that there is only now, do your best now
  • Enjoying the journey, acknowledging success and happiness along the way
Michele

Whether your goal is to build strength, increase flexibility, or lose a few unwanted pounds, it begins with the decision to change your lifestyle, and it can begin today. Each personalized program can include cardiovascular, endurance, strength, balance, flexibility, diet and nutrition components. Michele’s services are appropriate for anyone with health challenges such as diabetes, high blood pressure or heart disease. Sessions are designed to provide variety and education and to keep fitness routines from becoming routine. Your unique 30-minute circuit workout is waiting for you!

Why Circuit Training?

  • Weight Loss – Ensuring that you’re burning sufficient calories over the course of the day is critical to fighting weight gain. Circuit training is excellent for women as it really helps to rev up your metabolism and increase total calorie expenditure by increasing muscle mass.
  • Bone Building – One in two women will fracture a bone due to Osteoporosis. By the time we’re 70, we have lost about 45% to 50% of our muscle mass. Circuit training encourages bone building because it incorporates weight-bearing exercises with strength-building exercises that can help prevent muscle loss and maintain bone density.
  • Heart Health – Up to 82% of heart disease is preventable in women by adopting healthy habits. Circuit training is great for women over 40 because of its fast-paced nature, promoting cardiovascular benefits that reduce your risk for heart disease.
  • Balance – As we age our balance deteriorates due to lack of physical activity, visual impairment and lack of proprioception (sensors of position and movement in the feet and legs). The rev circuit cardiovascular stations encourage standing exercises that improve muscle strength, balance and coordination.
DSC_2676

Classes:

REV It UP! with Michele –  Every Monday at 5:15 PM & Every Thursday at 12:15 PM. Join fellow REV members for this circuit class that bends the rules and shakes up your usual exercise routine. Experiment with different intensity levels, change your workout format, increase calorie burn, cardiovascular fitness, and strength, all while having fun and challenging yourself. Learn new exercises and fitness facts. Michele provides encouragement and motivation throughout these 30 to 40-minute sessions. Appropriate for all fitness levels. Bring water and a towel, wear sneakers.

Walking Club – Meets Every Friday at Noon. Enjoy the many benefits of walking in the great outdoors. This 50 to 60-minute walk is social and can range from a moderate pace with hill climbs to a gentle stroll. No one is left behind and everyone is encouraged to participate. Meet at REV Fitness at noon on Friday. REV Walking Club welcomes members and non-members alike. So invite a friend! Bring water, and wear a hat, sunglasses and a smile! (Foul weather may cause us to go with Plan B, which is an indoor REV workout!)

photobrochure 6-2016

Wellness Workshops and Special Events:

We regularly schedule events that focus on women’s health and wellness covering topics like diet, nutrition, personal care and menopause. These are often free and are open to members as well as non-members to enjoy. Coming up next in our workshop series:

Walk and Talk Workshop:   Join registered dietitian Amy Rice, of Champlain Nutritional Services, and personal trainer, Michele Butler, for a “Talk and a Walk”. Thirty minutes of nutrition and exercise “talk” followed by thirty minutes of “walk and talk”.

Check our website for more upcoming events and please join us!

 

“We’re all about women, their changing needs; their changing bodies. I look forward to meeting you at REV Fitness and inspiring you to do and feel your best every day!” – Michele Butler

 

Co-op Connection Business of the Month: REV Fitness!

Hey ladies; are you looking to REV up your fitness routine? Our Co-op Connection Business of the Month for July is REV Fitness and Certified Trainer/Owner, Michele Butler, offers a unique, refreshing twist on the typical gym routine. Located in a beautiful, sunny, women’s-only studio within Middlebury Fitness, REV Fitness aims to inspire women across Addison County to overcome life’s health challenges, with particular focus on strength and endurance training for weight loss, bone building,  and heart health. We’re thrilled that REV Fitness recently joined the Co-op Connection, which means that Co-op member-owners can enjoy 10% off their enrollment fee and 10% off personal training at REV Fitness!

Studio

REV Fitness addresses the unique fitness needs of women, particularly those aged 40+. Their REV workout is designed for optimal calorie burn, bone building and cardiovascular endurance and strength. This 30-minute energizing and uncomplicated circuit routine takes the guesswork out of exercise and helps overcome health challenges for women.

What is REV Fitness?

  • A workout routine for women designed for optimal calorie burn and weight loss
  • Strength training to improve bone density & increase metabolism
  • Cardiovascular endurance to improve balance & to reduce the risk of heart disease

A recent visit to this bright, beautiful studio and a great chat with Certified Trainer/Owner, Michele Butler, made it clear why so many women are excited about this unique program. Michele’s passion, knowledge, and enthusiasm are positively contagious. She has a Bachelor of Science degree from Springfield College and has been a personal fitness trainer certified by the American College of Sports Medicine for 20 years. Her personal fitness philosophy includes:

  • Discovering your “why”. What motivates, what makes the effort rewarding?
  • Finding something active that you like to do – and doing it frequently
  • Recognizing that there is only now, do your best now
  • Enjoying the journey, acknowledging success and happiness along the way
Michele

Whether your goal is to build strength, increase flexibility, or lose a few unwanted pounds, it begins with the decision to change your lifestyle, and it can begin today. Each personalized program can include cardiovascular, endurance, strength, balance, flexibility, diet and nutrition components. Michele’s services are appropriate for anyone with health challenges such as diabetes, high blood pressure or heart disease. Sessions are designed to provide variety and education and to keep fitness routines from becoming routine. Your unique 30 minute circuit workout is waiting for you!

Why Circuit Training?

  • Weight Loss – Ensuring that you’re burning sufficient calories over the course of the day is critical to fighting weight gain. Circuit training is excellent for women as it really helps to rev up your metabolism and increase total calorie expenditure by increasing muscle mass.
  • Bone Building – One in two women will fracture a bone due to Osteoporosis. By the time we’re 70, we have lost about 45% to 50% of our muscle mass. Circuit training encourages bone building because it incorporates weight-bearing exercises with strength-building exercises that can help prevent muscle loss and maintain bone density.
  • Heart Health – Up to 82% of heart disease is preventable in women by adopting healthy habits. Circuit training is great for women over 40 because of its fast paced nature, promoting cardiovascular benefits that reduce your risk for heart disease.
  • Balance – As we age our balance deteriorates due to lack of physical activity, visual impairment and lack of proprioception (sensors of position and movement in the feet and legs). The rev circuit cardiovascular stations encourage standing exercises that improve muscle strength, balance and coordination.
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Classes:

REV It UP! with Michele –  Every Monday at 5:15 PM & Every Wednesday at 12:15 PM. Join fellow REV members for this circuit class that bends the rules and shakes up your usual exercise routine. Experiment with different intensity levels, change your workout format, increase calorie burn, cardiovascular fitness and strength, all while having fun and challenging yourself. Learn new exercises and fitness facts. Michele provides encouragement and motivation throughout these 30 to 40 minute sessions. Appropriate for all fitness levels. Bring water and a towel, wear sneakers.

Walking Club – Meets Every Friday at Noon. Enjoy the many benefits of walking in the great outdoors. This 50 to 60 minute walk is social and can range from a moderate pace with hill climbs to a gentle stroll. No one is left behind and everyone is encouraged to participate. Meet at REV Fitness at noon on Friday. REV Walking Club welcomes members and non-members alike. So invite a friend! Bring water, and wear a hat, sunglasses and a smile! (Foul weather may cause us to go with Plan B, which is an indoor REV workout!)

photobrochure 6-2016

Wellness Workshops and Special Events:

We regularly schedule events that focus on women’s health and wellness covering topics like diet, nutrition, personal care and menopause. These are often free and are open to members as well as non-members to enjoy. Check our website for upcoming events and join us!

On June 28th, we began the exciting workshop series “Shed Pounds and Gain Confidence” – a 4-part weight loss and body confidence program. Through this series, we’ll work together to discover:

  • The Underlying Issue That Has Your Body Holding Onto Weight.
  •  How to Say Goodbye to the Cravings, Panic, and Self-Doubt That Keep You in a Constant Fight Against Your Body!
  • Tools to Take Control of That Critical Voice in Your Head!
  • How You Can Create an Empowering Relationship With Food, Find Pleasure in Exercise and Implement Self-Care
    Into Your Life

Click here to read all about it!

“We’re all about women, their changing needs; their changing bodies. I look forward to meeting you at REV Fitness and inspiring you to do and feel your best everyday!” – Michele Butler