Savor these last sweet days of summer with this simple recipe that calls for putting it all on the grill. It’ll keep the heat out of the kitchen, minimize cleanup, and it’s a perfect way to celebrate the flavors of the season. You’ll find most of the ingredients in our weekly sale from August 31st – September 6th, including local sausages from our friends at Vermont Salumi, and it’s a perfect way to kick off the September Eat Local Challenge!
We’re shining our Member Deals Spotlight on a business with humble roots in Vermont where two guys named Ben and Jerry launched their first scoop shop from a renovated gas station in Burlington, Vermont. Fast forward a few decades, and Ben &Jerry’s has become a household name across the U.S. and beyond. Member-owners can enjoy a 20% discount on pints of their famous ice cream from August 31st – September 6th as we kick off our Eat Local Challenge! Read on to learn more about the rich history of Ben & Jerry’s and their various ways of giving back:
With a $5 correspondence course in ice cream-making from Penn State and a $12,000 investment ($4,000 of it borrowed), Ben and Jerry open their first ice cream scoop shop in a renovated gas station in Burlington, Vermont in 1978. By 1980, they decided to rent space in an old spool and bobbin mill on South Champlain Street in Burlington to begin packing their ice cream in pints for distribution to grocery and Mom & Pop stores along the restaurant delivery routes that Ben serviced out of the back of his old VW Squareback wagon. By the following year, they were ready to open their second scoop shop in Shelburne, and in 1982, the original shop changed locations to the iconic shop that still stands on the corner of Church Street and Cherry Street in the heart of downtown Burlington.
Over the ensuing decades, the Ben & Jerry’s brand has grown by leaps and bounds but they’ve remained true to their core principles and continue to fiercely advocate for social and environmental causes. Ben & Jerry’s is founded on and dedicated to a sustainable corporate concept of linked prosperity. Central to the Mission of Ben & Jerry’s is the belief that all three parts of its mission must thrive equally in a manner that commands deep respect for individuals inside and outside the Company and supports the communities of which they are a part. One of the first companies in the world to place a social mission in equal importance to its product and economic missions, they focus their advocacy on their core values: human rights and dignity; social and economic justice; and environmental protection; restoration, & regeneration. They believe that business has a responsibility and a unique opportunity to be a powerful lever of change in the world. A Certified B-Corporation, they aim to use traditional and contemporary business tools to drive systemic progressive social change by advancing the strategies of the larger movements that deal with those issues, such as climate justice and social equity.
Big changes for the company came in August of 2020 when Ben & Jerry’s became a wholly-owned subsidiary of Unilever. Through a unique acquisition agreement, an independent Board of Directors was created to provide leadership focused on preserving and expanding Ben & Jerry’s social mission, brand integrity, and product quality in the wake of the leadership transition. They still maintain their flagship factory in Waterbury, VT, which is a must-see destination for a factory tour next time you find yourself traveling that gorgeous stretch of Vermont’s Route 100.
Ben & Jerry’s supports the global Fair Trade movement and is committed to sourcing their vanilla, cocoa, and coffee beans from Fair Trade Certified suppliers. Ben & Jerry’s is also proud to stand with the growing consumer movement for transparency and the right to know what’s in our food supply by supporting mandatory GMO labeling legislation. In 2013, they committed to transitioning all of their ingredients to be fully sourced non-GMO. The folks at Ben & Jerry’s want to support sustainable dairy practices that benefit farmers, farmworkers, cows, and the environment and in October of 2017, they became the first company to adopt and implement the Milk With Dignity Program through their Caring Dairy Program. They’re proud of the positive impact this program has had on the true heroes of Vermont’s dairy industry, the Farmworkers. Through this program, the Farmworkers have seen higher wages, improved work schedules, better time off, and improved housing. We’ll raise a scoop to that!
Savor these last sweet days of summer with this simple recipe that calls for putting it all on the grill. It’ll keep the heat out of the kitchen, minimize cleanup, and it’s a perfect way to celebrate the flavors of the season. You’ll find most of the ingredients in our weekly sale from August 31st – September 6th, including local sausages from our friends at Vermont Salumi, and it’s a perfect way to kick off the September Eat Local Challenge!
We’re shining this week’s Member Deals Spotlight on a mission-driven local business creating innovative, award-winning products to help us curb our dependence on plastic — Bee’s Wrap! From August 24th – 30th, all Bee’s Wrap products are 20% off for member-owners, so it’s a great time to stock up on these reusable, rugged, eco-friendly, locally-made, fully compostable wraps. Read on to learn more about this local company, its mission, and its fierce advocacy:
Bee’s Wrap was born in 2012 as its founder, Sarah Kaeck, was growing ever more deeply concerned about the persistent effect of plastics on our planet. She began by asking a simple question: How could we eliminate plastics in our kitchen in favor of a healthier, more sustainable way to store our food?
What she discovered was a lost tradition made new again. By infusing organic cotton with beeswax, organic jojoba oil, and tree resin, Kaeck created a washable, reusable, and compostable alternative to plastic wrap. What she also understood from the very beginning was that there must be a consideration of the entire life of the products we make and consume, from their creation and manufacturing to their eventual end. This is where biodegradability comes in: A product that is biodegradable can be easily returned to the earth. As their website states, “It’s a technology as old as time, and everything made in nature returns to nature with time. There’s no complicated recycling process, and no need to send your Bee’s Wrap off to a special facility. Made from four simple ingredients, Bee’s Wrap comes from the earth and is designed to return to the earth.” As your wrap begins to wear out, the team at Bee’s Wrap hopes that you’ll look on those signs of wear as a welcome reminder of the natural cycles that surround us.
Just one pack of Bee’s Wrap can save 1,667 sq. feet of plastic wrap from entering our oceans and landfills each year. That’s enough plastic to cover a single-family home. If every American household swapped plastic wrap with Bee’s Wrap we’d save a staggering 212 million square feet (4.8 million acres) of plastic from the planet each year!
Looking beyond the impact of the products they create, Bee’s Wrap is committed to using their business as a vehicle for social change, bettering the lives of their customers, employees, community, and the planet. As a proud B Corp and certified Green America company, Bee’s Wrap is committed to social change to help better the lives of its customers, employees, community, and planet. In 2019 they were awarded Green America’s People and PlanetAward, which recognizes outstanding small businesses with deep commitments to social justice and environmental sustainability. They were also the 2019 recipient of B-Corp’s 2019 Best For The World: Environment award for the business’s top-notch attention to environmental stewardship. Bee’s Wrap is actively working with partners such as 1% for the Planet, The Bee Cause, and The Rozalia Project, pledging their support to ocean conservancy, beach cleanups, and environmental stewardship. They’re also committed to donating at least 1% of sales of their Honeycomb Roll of Bee’s Wrap to organizations supporting these efforts.
The year 2021 brought big changes for Bee’s Wrap as the business was sold to an undisclosed private investor. Since founding the business in 2012, Kaeck stewarded the growth of her company through the addition of dozens of employees, an expansion into a 12,000-square-foot facility in Middlebury, and she oversaw the company’s B Corp Certification. Bee’s Wrap was growing, both nationally and internationally, and Kaeck was seeking an investor who could leverage the company’s successful track record into this new phase of growth. Kaeck stayed on as the CEO for the first few months of the transition, then handed over the reins to Tara Murphy in June of 2021. Murphy brings extensive experience to the role, having served for four years as CEO of the Hinesburg-based Vermont Smoke & Cure and three previous years at Keurig Green Mountain.
In a press release, Kaeck says, “I could not be happier about the prospects for Bee’s Wrap’s future. I founded and led Bee’s Wrap for eight years with the goal of creating a viable mainstream alternative to plastic, and we’re at that point now. Tara’s deep consumer product experience, outstanding leadership skills, and commitment to Vermont make her an excellent choice to continue to grow Bee’s Wrap in the years to come.”
Reducing the reliance on plastic takes time, and every effort you make counts. Whether you’re using Bee’s Wrap for on-the-go snacks or storing dinner leftovers, you’re one step closer to making it possible to ditch disposable food storage for good. Today, Bee’s Wrap is a leading alternative to plastic wrap. From their headquarters right here in Middlebury, Vermont, they’re creating wraps that provide a versatile and durable solution for sustainable food storage.
“The bookstore…had its own special aroma, the incomparable and unforgettable scent of books and dust, paper and ink, type and binding, the dazzling anticipation and excitement of seekers after books.” – Marvin Mondlin & Roy Meador, Book Row.
This is the feeling one has the pleasure of experiencing upon entering Otter Creek Used Books. This special gem, located in Middlebury’s historic Marbleworks, is owned by Barbara Harding and it’s one of the local businesses featured in our Co-op Connection lineup. Harding has owned the store for sixteen years. Twelve of those years were in the current location and four were in the previous location in downtown Middlebury’s now-demolished Lazarus building. Harding never thought she’d own a bookstore, but while taking a walk downtown one day on a break from her work at the Addison County Chamber of Commerce where she worked to promote travel and tourism, she discovered that the used bookstore was for sale. She walked in to inquire about the price and made the decision that very day to become its new owner. Talk about a leap of faith!
Harding says that she’d always loved books, particularly used books, and has fond memories of walking out of libraries and used bookstores with her arms full as a kid. She had a passion for turning this particular bookstore around, as she’d witnessed its decline over the years and knew it had the potential to be something special. And she has most certainly succeeded in giving it new life, not once, but thrice, as the move to the new location nine years ago necessitated another rebirth of sorts, followed in 2020 by a lengthy and unplanned closure due to the pandemic, which required new resolve to bring the bookstore back on track. The lengthy closure provided Harding the opportunity to do some rearranging, expanding some categories, condensing others, and she’s bringing in new inventory daily. Much is the same as it was pre-pandemic, though there have been some minor changes to store hours and procedures. The shop is now open Tuesday – Saturday from 10 am – 4 pm and “by chance” on Sundays and Mondays.
When asked if she has a favorite book in the store, Harding insists that she couldn’t possibly choose just one. She confesses that when certain coveted titles arrive in the store, she tends to keep them in a small stack near her desk so that she can enjoy their presence for a period of time before eventually deciding that she’s ready to part with them. Long-time customers often ask to see what’s in her pile and she jokes that she’s reluctant to share until she’s truly ready for them to have a new home.
According to Harding, “owning a used bookstore is everything you think it would be. Should be. But it’s so much more. There is the realization that all the books actually belong to you. To you! You can claim each and every book if you want. But, of course, you don’t because how are you going to keep the store going? So, you have to be able to let go. And know that a sold book is going to a good home. To be reread. Or even sit prettily on a bookshelf.”
Her general preference is for non-fiction and one of her priorities when initially purchasing the store was to have a dedicated Vermont section, which was absent from the store at that time. Visitors to the store will now find a robust selection of Vermont titles from Frost to McKibben and everything in between.
Be sure to check out the Otter Creek Used Books blog and social media to stay up to speed on pop-up book sales and access Harding’s valuable insights into the treasures housed within the walls of the shop. And, if you’ve never had the pleasure of visiting the shop, do yourself a favor and swing by. There’s no better time than now to rally around this local treasure. Whether you’re already a loyal customer or it’s your very first visit, you’ll find it to be a warm and welcoming space full of all of the magic and mystery that make a used book store so alluring. There’s something there to satisfy every interest, and Barbara will be there behind the counter to greet you with a smile.
“I feel so lucky,” says Harding. “Lucky to decide to purchase the store and bring new life to it. Lucky to open the door each day, turn on lights, sweep floors, polish windows, dust off books. Decorating windows, tops of bookcases, shuffling shelves around. Selecting background music. Creating an atmosphere of coziness. Somewhat organized. Somewhat not. Cluttered. But hopefully not too much.”
We’re shining our Member Deals Spotlight on New Leaf Organics! This local, organic farm not only keeps our produce shelves stocked with an array of fresh seasonal veggies but also supplies us with an abundant array of veggie and herb seedlings each Spring. Perhaps you have a few of them growing in your garden? All of New Leaf Organics products are 20% off for Co-op member-owners from August 3rd – 9th, so it’s a great time to stock up on the flavors of summer in Vermont. Read on to learn more about this female-powered farm and all that they have to offer:
Nestled in the rolling hills near the Bristol-Monkton town line is a sweet little farm called New Leaf Organics. Now in her 23rd year in business, Farmer Jill Koppel leads her rockstar all-female crew to produce some of the most beautiful and delicious flowers, fruits, and veggies you’ll find anywhere in Vermont. Their farm has evolved quite a bit over the years, but their core mission remains the same; growing high-quality organic produce, flowers, and plants that improve soil health and strengthen the community.
Their Mission
to grow high-quality, deliciously fresh organic produce and flowers.
to maintain and build the health of our soil and water.
to keep this land open and in agricultural production.
to bring community together in appreciation of good food and eating with the seasons.
to help couples create a memorable wedding day brightened with our beautiful flowers
to be a healthy and joyous place for kids to roam and discover and help them learn where our food really comes from.
to provide a positive and meaningful place to work for our employees and ourselves.
New Leaf Organics grows 5 acres of vegetables, berries, and flowers which are all sold in Vermont. You can shop their online store and/or visit their farmstand. Their online store offers farmstand pickup and delivery options. Farmstand hours are Tuesday-Saturday from 12 pm – 6 pm. While visiting the farmstand, you’ll find New Leaf’s fresh-picked veggies, berries, and flowers. You’ll also find a great selection of locally sourced products from around the Champlain Valley including fresh breads and granola from Bicycle Mill Bakery; sweet and savory hand pies and small pies from Humble Pie Baking; and take-out meals from Chomp Cookhouse.
You can also sign up for their Farm Stand Card Program. What’s a Farm Stand Card? Here’s how their website describes it:
“It’s like a gift card, but tastier. Farm Stand Cards give you pre-purchased credit to use at our Farm Stand. It’s an affordable and flexible way to enjoy the freshest, local organic produce and flowers and support our vibrant local food system. They come in increments of $225, with an additional 10% spending bonus. For example, when you pay $225, you’ll get a spending credit of $250. You can use your card any time you shop to buy anything we sell at our farm stand — from produce and baked goods to bedding plants and groceries. Pick your own flowers are included for Farm Stand Card holders.
How Does This Compare to Your Traditional CSA Model? Farm Stand Card shares are similar to a CSA in that you receive fresh organic produce and flowers each week and a discount on your purchase while committing to and supporting our local farm. They’re even better than a traditional CSA, though. The Farm Stand Card allows you greater flexibility to shop anytime the Farm Stand is open, and to purchase anything we sell in the stand. It gives you the vegetables, flowers, and local goods you want, when you want them, at the best price. Win-win-win!”
Looking to send a local, organic bouquet to someone special? New Leaf Organics offers Home Sweet Blooms floral deliveries to homes and businesses in Hinesburg, Vergennes, Middlebury, & Bristol! They also offer a pick-your-own flowers option throughout the growing season or you can purchase a flower bouquet subscription. The flower fields are located across the street from the farm stand.
Need flowers for an upcoming wedding or event? New Leaf Organics raises over 100 varieties of organic, specialty cut flowers and creates exquisite floral arrangements for weddings and events, from casual to formal. Their services, from full-service arrangements and delivery, to “pick-your-own,” to “weddings-in-a-bucket” are a great fit for all your events. Buying direct from the grower ensures the freshest, highest quality flowers at the best price. Buying organic ensures that agricultural chemicals aren’t endangering our environment or the farmworkers who handle the flowers. Click here to read more about why this matters.
According to Farmer Jill, “I’ve been lucky enough to find a dedicated crew of farming “geeks” who get equally as excited about discovering a great new variety to try or the thrill of our first seeds germinating in the Spring. Having a great crew keeps the farm dynamic and is better every season because of them. My kids, Ruby and Ada, and husband Skimmer make sure we don’t work the whole Summer away… Thanks for your interest in our farm! Supporting local farms like ours ensures that high-quality agricultural soils will be kept in farming for generations to come and proof that together we really can keep Vermont agriculture alive and thriving!”
For the latest info and insight into how the season is sprouting, blooming, and unfurling, follow them on Instagram @organicsnewleaf and Facebook @newleaforganics
Looking for a cool meal for a hot summer night? Or a tasty make-ahead dish to take to a summer potluck? This pasta salad combines fresh, seasonal summer veggies & local pasta with tangy dressing, olives, and feta for a perfectly balanced summer meal. Feel free to be creative with veggie add-ins. This is the kind of salad that can be built around just about any veggies that are abundant in your garden or at your nearest farm stand this time of year.
This week’s Member Deals Spotlight shines brightly on Aqua ViTea! Their full line of Kombucha and Aqua Selzer is 20% off for member-owners from July 20th – 26th! Read on to learn more about this unique local business with humble beginnings on a Salisbury Farm!
History
Aqua ViTea began in 2007 in the Salisbury, Vermont farmhouse of Jeff Weaber and Dr. Katina Martin, based on the naturopathic principle of “food as medicine.” Weaber and Martin had just relocated to Vermont after 9 years in Portland, Oregon, where Katina pursued medical degrees in Naturopathy, Midwifery, and Acupuncture and Jeff served as the brewer for The Lucky Labrador Brewing Company. Honing the craft of fermentation at work and learning about functional foods and the governing role of the digestive system from Katina at home led Weaber to discover the wonders of Kombucha.
By 2007, he was selling his Kombucha to the happy crowds at the Middlebury Farmers Market under the Aqua ViTea brand, and in 2008, he began bottling his product and selling wholesale to our Co-op and a handful of other local markets. By 2014, demand began to outpace production capacity, and plans to move Aqua ViTea’s production off the farm began to ferment. They first moved to a state-of-the-art facility in Bristol, VT, followed by yet another upgrade in 2017 to an even more impressive facility — the former home of Woodchuck Cider just off Exchange Street in Middlebury. Today, the rapidly growing company is the largest Kombucha producer on the east coast, employing a team of 30 full-time employees proudly brewing low-sugar, alcohol-free, organic kombucha with naturally abundant probiotics, enzymes, and antioxidants, whose balanced blend of sparkling refreshment and bold flavor makes it the perfect substitute for juice or soda.
As the business grew, Weaber called on Mike Kin, who was a close friend of Weaber’s in Oregon, and convinced him to move to Vermont with his family to become the company’s brewer. If you dig the artwork on Aqua ViTea’s packaging and materials as much as we do, you’ve got Mike to thank for these. He sketches each one by hand, creating the funky, colorful, amazing signature artwork that you see on all of AquaVitea’s products!
Commitment to Authenticity
Many commercially available Kombucha brands have been found to contain significantly more sugar and alcohol than their labels disclose. Additionally, some large-scale Kombucha products are being manufactured in a lab setting, force carbonated, and even pasteurized, with the probiotic cultures added artificially as “ingredients” to the end product.
Aqua ViTea, since day one, has shown a deep commitment to authenticity. This begins by sourcing the highest quality ingredients, including sustainably sourced organic tea from Middlebury’s Stone Leaf Teahouse and organic cane sugar to feed the ferment. Their Kombucha is the product of a live, active fermentation, which allows the live cultures and enzymes to develop naturally and delivers the tangy effervescence that Kombucha drinkers love. They are one of only two kombucha makers in the country who have invested in a spinning cone column, which allows for the extraction and recovery of volatile compounds, including alcohol, without the need for excessive heat. And since the alcohol is removed at the end of fermentation, the active cultures can grow at their own pace, which results in authentic, delicious, and non-alcoholic Kombucha. They even employ an in-house microbiologist to analyze the safety and purity of their products! The organic alcohol that is extracted from Aqua ViTea Kombucha is repurposed to support innovations like hand sanitizer and new beverage development. The nutrient-dense organic green and black tea used in their brewing process is composted to support local agriculture.
Aqua Seltzer
The newest addition to the Aqua ViTea lineup is Aqua Seltzer! Better than your average bubbles, Aqua Seltzers, infused with organic kombucha, are refreshing better-for-you offerings packed with probiotics for immune & gut health. Weaber shares that the idea for a seltzer line was born when he looked at the ingredients list on a can of the seltzer that his teenage kids love to drink and realized that there was nothing much to them. He wondered if there was a way to create a seltzer that also offered functional nutritional benefits aside from simply providing hydration. After months of research and development and countless hours of taste testing, a new, bubbly, better-for-you beverage was born. It’s infused with kombucha, providing 5 billion probiotics per serving, along with amino acids and antioxidants, with only one gram of sugar and 15 calories. They’re thirst-quenching refreshers filled with goodness for your gut!
Summer in Vermont is a spectacular time to hike, bike, paddle, and swim your way through some of the most scenic vistas New England has to offer. Regardless of your outdoor sport of choice, Middlebury’s Green Mountain Adventures (aka Middlebury Mountaineer) is the perfect place to get outfitted with everything you need to explore the forests, mountains, rivers, and lakes of Vermont and we’re excited to collaborate with them through our Co-op Connection program! Thanks to this partnership, card-carrying Co-op member-owners can enjoy a 10% discount when shopping at Green Mountian Adventures! Read on to learn more about this family-owned local business and its wide variety of offerings for the outdoor enthusiast in all of us!
The History
Co-owners Steve and Marion Atocha first opened Middlebury Mountaineer (d/b/a Green Mountain Adventures) in 1998 on Middlebury’s Mill Street in a spot above the Storm Café. Around five years later, the store moved to a Park Street location formerly occupied by Ben & Jerry’s. After a short stint there, the business inched a little further up Park Street to the storefront next to the Henry Sheldon Museum, and finally, in the Spring of 2017, they found what they’d been looking for all along — a prime location with great visibility in the heart of Middlebury’s Main Street.
The Family
Steve is the co-owner and founder of Green Mountain Adventures. On the store’s webpage, he is described as a father, a fly fishing enthusiast, and a certified American Canoe Association Kayaking Instructor. He spends his free time hiking for out-of-the-way fishing holes or backcountry skiing on the Lincoln Gap. Green Mountain Adventures is co-owned by his wife Marion, who also serves as a clothing buyer for the store. She divides her time between the shop and working full-time as a nurse in Bristol. An avid hiker, swimmer, and Nordic skier, Marion’s real passion is raising her three boys and working on her family farm. In true family business fashion, their boys pitch in as part of the Green Mountain Adventures team.
The Gear
Green Mountain Adventures provides only the best gear and apparel with a commitment to quality merchandise and a high standard for personalized customer service. You’ll find many of your favorite brands including Patagonia, Darn Tough, Prana, Blundstone, Howler Bros., Hydro Flask, Yeti, and more. They also carry a wide range of cross-country skis, boots, poles, wax, and accessories from Fischer, Rossignol, Bjorn Daehlie, Salomon, Rottefella, Craft, and Swix. If you’re not ready to commit to an equipment purchase but want to try out some of the best gear in the industry, check out theirsummer andwinter gear rental and lease options.
Guided Adventures
If you’re looking for a guide for your adventures, Green Mountain Adventures offers professional guide services and equipment rentals for fly fishing, kayaking, stand-up paddleboarding, hiking, rock climbing, snowshoeing, and backcountry skiing. Whether you’re a beginner interested in learning the basics or a more experienced adventurer looking to hone your skills, Green Mountain Adventures will personalize any full or half-day trip to meet your needs.
Summer Camps
Now in their 24th season, Green Mountain Adventures offers a variety of outdoor adventure day camps uniquely designed to safely lead children and young adults (ages 6-14) into the vast playground of rocks, rivers, and mountains surrounding our Central Vermont community. Participants engage in multi-activity wilderness adventures including canoeing and kayaking, mountain biking, hiking, river tubing, and rock climbing. Each GMA camp provides imaginative and unforgettable journeys in some of the most beautiful backcountry wilderness areas in and around the Green Mountains. Their programs offer a low camper-to-guide ratio to ensure your camper receives individualized attention and support. Guides are hand-picked from the local community based on their extensive wilderness experience and skills, intimate knowledge of the local environment and terrain, and youth service experience (as teachers, coaches, mentors, parents, etc.). In addition to providing outlets for youth to immerse themselves in nature, there is also a strong focus on relationship building. According to Steve, “as an outdoor adventure camp in the local community for over 20 years, we’ve enjoyed the opportunity to witness the personal growth of many returning campers as they develop confidence in themselves and their ability to relate with peers in a group setting. Our programs are very small and inclusive, without much room or opportunity for cliques to form. We encourage a “come as you are” ethic where campers can be fully themselves, without external pressure to act or perform in a certain way.”
While it’s tough to beat a classic hot dog with all the standard fixings, it can also be a lot of fun to merge a traditional hot dog with the flavors of other favorite comfort foods. With that in mind, we introduce you to the Fiesta Roja Dog, featuring the flavors of classic Latin American cuisine, including the namesake Fiesta Roja fermented Curtido slaw made by our friends at Sobremesa and fresh tomatillo salsa made by our friends at Sonia’s Salsa. Our weekly sale from June 29th – July 5th features Applegate Farms Natural Uncured Beef Hot Dogs and Bakerly Brioche hotdog buns, so pick up a pack of each and give the Fiesta Roja dog a try!