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Spotlight on Nutiva

Nutiva is enjoying the glow of the Member Deals Spotlight this week and all of their Organic, Fairtrade, and Non-GMO Verified goods are 20% off from July 29th – August 4th! Read on to learn more about their humble beginnings and their mission-driven business model:

The Nutiva story began in 1999 when founder John Ruloc began pursuing his passion to bring healthy hemp seed products to the market. The name for the company is even hemp-derived:  Nutiva — NUT of a cannabis satIVA. His very first product launch was hemp seed bars, followed in 2002 by organic, cold-pressed, minimally processed coconut oil products. They also now partner with 35,000 independent Ethiopian farmers to bring you high-quality organic avocado oil products. 

Nutiva founder John Roulac pictured with his very first product — Nutiva hemp seed bars.

Nutiva is proud to be a fierce advocate for the legalization of hemp-based products and the consumers’ right to pesticide-free, GMO-free foods. In 2003, they also began advocating for reform in the destructive palm oil industry, working with Natural Habitats and Palm Done Right to create a more equitable and sustainable supply chain for red palm oil, shortening, and hazelnut spreads. Every Nutiva product containing these ingredients is Fair for Life Certified, deforestation-free, wildlife-friendly, and Certified Organic. 

In 2015, Nutiva worked with Fair Trade USA to certify their coconut oil in the Philippines and, as a result of this partnership, a portion of the proceeds from the sale of Nutiva’s coconut products are deposited into a community-led fund that supports and empowers their growers’ communities. To date, this fund has raised over $450,000.

In 2020, Nutiva launched a zero-waste program through which 95% of its waste products are either reused or recycled in an effort to divert from the waste stream. For their efforts, they’ve earned a Gold Standard Certification from the U.S. Zero Waste Business Council and prevented 1,674 metric tons of greenhouse gas emissions.

One of their most recent projects aims to ensure that their products are free of residues from the toxic and ubiquitous herbicide glyphosate (also known as RoundUp). Nutiva’s chia seeds and avocado oils are the first to become Certified Glyphosate Residue Free by the third-party Detox Project, which shares Nutiva’s commitment to creating pesticide-free superfoods that are healthy for people and planet. Nutiva’s goal is to eventually have all of their products bear this certification. Their entire line is already Certified Organic and Non-GMO Verified.

Since Nutiva was formed in 1999, every product purchased has helped to raise over $5 million to advance sustainable agriculture and grow healthy communities through Nutiva’s various social impact programs.

  • Schoolyard Orchard Initiative – For 6 years, Common Vision and Nutiva have partnered to bring an orchard to every public school in Richmond, California. This Nutiva School Orchard Initiative is an unprecedented, city-wide achievement that has brought fresh, healthy, school-grown fruit to 28 schools, impacting over 13,000 students — 79.5% of who rely on free and reduced lunch.
  • 100,000 Seedlings – In partnership with the global nonprofit Grameen Foundation, Nutiva has donated and helped plant 100,000 coconut seedlings in the Phillippines to revitalize crops and replace trees destroyed by typhoons. These seedlings have since grown into productive, organic coconut trees which help to improve the livelihoods of their local smallholder farmer partners in the Phillippines.
  • Typhoon Relief – In late 2020, the Phillippines were ravaged by three successive typhoons, destroying homes and plantations and leaving many in their smallholder farmer communities at risk. Nutiva has worked diligently to provide labor, lumber, and other supplies to assist with cleanup and rebuilding efforts. 
  • Planting Justice – Transforming the food system one garden at a time, Planting Justice grows food, jobs, and community through urban permaculture and holistic re-entry programs for folks transitioning out of the prison system. Nutiva supports their pursuit of food sovereignty, economic justice, and community healing — primarily through paid internships, compost production, and tree planting programs.
  • Kiss the Ground – Awakening millions of people to the climate solution that’s right beneath our feet, Kiss the Ground is a film bringing the story of regenerative ag to a global audience. As supporters of this film from its inception, Nutiva is proud to see Kiss the Ground educating viewers around the world about the ways that healthy soil and agroecological stewardship can provide solutions to the climate crisis.
  • Avo-Conscious – Nutiva’s avocado oil is nurturing farming communities, sustainable livelihoods, and soil regeneration. They’ve partnered with over 35,000 small farmers to grow organic avocados regeneratively in a polyculture with coffee trees. Through this project, they’ve offered tools and trainings to over 5,000 farmers, empowering their farming partners with the most relevant and up-to-date organic and regenerative avocado farming methods and business skills through in-field education. In 2020, 30 Ethiopian women began training in Nutiva’s avocado nursery program. Upon graduation in 2021, each will be capable of supplying 6000 seedlings per year.

To read more about these programs and an assessment of Nutvia’s environmental impact, be sure to check out their 2020 Social and Environmental Impact Report. 

The Congo Coffee Project

Equal Exchange is well known for revolutionizing the fair trade of organic, non-GMO coffee, chocolate, cocoa, tea, bananas, and avocados from small farmer cooperatives. They’ve become experts at creating powerful change in industries dominated by profound social, environmental, and economic exploitation and their Congo Coffee Project is no exception. You’ll find this coffee featured in our Weekly Sale from May 6th – 12th and we wanted to take a moment to shine a bit of extra light on the profound impact that your purchases of this coffee are having on survivors of sexual violence in the Democratic Republic of Congo.

From the time of colonization on, the Democratic Republic of Congo has been shaken by conflict. In recent decades, combatants fighting for land and resources have used sexual violence as a tactic, affecting thousands. For women, men, and children who are rape survivors in need of medical attention, there are not many treatment options; they are sometimes ostracized, abandoned, or ignored with nowhere to go. In 2011, Equal Exchange’s Quality Control Manager Beth Ann Casperson helped found the Congo Coffee Project with the Panzi Foundation as a means to bring Congolese coffee to market in the United States while offering healing for survivors and raising awareness about the alarming rate of violence.

Beth Ann Casperson – Quality Control Manager at Equal Exchange who helped initiate the Congo Coffee Project.

Survivors of sexual violence seek refuge and assistance at the Panzi Hospital in Bukavu, DRC, a bustling place with more than 360 staff and thousands of visitors each year. The hospital treats patients with various ailments but has become known as a safe place for survivors of sexual violence to seek treatment and an opportunity to heal from their extensive and brutal trauma. 

Since its inception in 2011, the Congo Coffee Project has raised more than $100,000 for survivors of sexual violence and Dr. Denis Mukwege, the physician responsible for treating survivors of sexual violence and raising awareness of their plight, was awarded the Nobel Peace Prize for his work. One dollar from each Congo Coffee purchase goes toward supporting Dr. Mukwege’s work to assist the women, men, and children who have been impacted by sexual violence. Click here to read more about the impact of your Congo Coffee purchases and see a breakdown of how the funds are allocated. We also invite you to learn more about this project by tuning into this podcast titled Conflict, Coffee Farmers, and the Nobel Peace Prize.

 

The Congo Coffee Project

Equal Exchange is well known for revolutionizing the fair trade of organic, non-GMO coffee, chocolate, cocoa, tea, bananas, and avocados from small farmer cooperatives. They’ve become experts at creating powerful change in industries dominated by profound social, environmental, and economic exploitation and their Congo Coffee Project is no exception. You’ll find this coffee featured in our Weekly Sale from May 6th – 12th and we wanted to take a moment to shine a bit of extra light on the profound impact that your purchases of this coffee are having on survivors of sexual violence in the Democratic Republic of Congo.

From the time of colonization on, the Democratic Republic of Congo has been shaken by conflict. In recent decades, combatants fighting for land and resources have used sexual violence as a tactic, affecting thousands. For women, men, and children who are rape survivors in need of medical attention, there are not many treatment options; they are sometimes ostracized, abandoned, or ignored with nowhere to go. In 2011, Equal Exchange’s Quality Control Manager Beth Ann Casperson helped found the Congo Coffee Project with the Panzi Foundation as a means to bring Congolese coffee to market in the United States while offering healing for survivors and raising awareness about the alarming rate of violence.

Beth Ann Casperson – Quality Control Manager at Equal Exchange who helped initiate the Congo Coffee Project.

Survivors of sexual violence seek refuge and assistance at the Panzi Hospital in Bukavu, DRC, a bustling place with more than 360 staff and thousands of visitors each year. The hospital treats patients with various ailments but has become known as a safe place for survivors of sexual violence to seek treatment and an opportunity to heal from their extensive and brutal trauma. 

Since its inception in 2011, the Congo Coffee Project has raised more than $100,000 for survivors of sexual violence and Dr. Denis Mukwege, the physician responsible for treating survivors of sexual violence and raising awareness of their plight, was awarded the Nobel Peace Prize for his work. One dollar from each Congo Coffee purchase goes toward supporting Dr. Mukwege’s work to assist the women, men, and children who have been impacted by sexual violence. Click here to read more about the impact of your Congo Coffee purchases and see a breakdown of how the funds are allocated. We also invite you to learn more about this project by tuning into this podcast titled Conflict, Coffee Farmers, and the Nobel Peace Prize.

 

Spotlight on Dr. Bronner’s

This week’s Member Deals Spotlight shines brightly on Dr. Bronner’s! Member-owners can enjoy a 20% discount on all Dr. Bronner’s products from February 25th – March 3rd, so it’s a perfect time to stock up and save. Read on to learn more about this mission-driven company and its deep commitment to social and environmental responsibility.

History

Dr. Bronner’s was founded in 1948 by Emanuel Bronner, a third-generation master soapmaker from a German-Jewish soapmaking family, who spent his life renouncing hate and war on a personal mission to unite mankind. He used the labels on his superb ecological soaps to spread his message that we must realize our transcendent unity across religious & ethnic divides: “We are All-One or None!” Still family-owned and run, Dr. Bronner’s honors its founder’s vision by making socially & environmentally responsible products of the highest quality—and by dedicating their profits to help make a better world.

Dr. Bronner’s founder Emanuel Bronner

Emanuel passed away in 1997 due to complications from Parkinson’s Disease, though his legacy lives on through his family who continues to run the business and carry out the social and environmental missions that Emanual held dear. The torch was initially passed to Emanuel’s sons Ralph and Jim, along with Jim’s wife Trudy, though, by 1998, Jim was battling cancer and began to train his son David (24-year-old Harvard graduate, mental health counselor, hemp advocate) to run the company. On Jim’s passing, David, along with mom Trudy and Uncle Ralph, began running the company, and in 2000, David’s brother Michael rounded out the team by joining the family business.

David, Trudy, and Michael Bronner

Advocacy

Intent to carry on Emanuel Bronner’s passion for the care of people and planet, Dr. Bronner’s has continued to dedicate themselves to using their business as a force for good. In 2003, Dr. Bronner’s became the largest personal care company certified under USDA’s National Organic Program. They pioneered the first 100% post-consumer recycled plastic bottles, instituted progressive business practices, including the implementation of a 5-to-1 compensation cap between top salaried employees and their lowest-wage warehouse position, and provide 100% free health care coverage to their entire team, along with profit sharing. All profits not needed for the business are allocated to progressive causes and charities. Dr. Bronner’s was instrumental in funding and coordinating the hemp industry’s battle to defeat the DEA’s prohibitive hemp regulations and they’ve been outspoken advocates for the labeling of products produced using genetically modified organisms (GMOs). Click here to check out Dr. Bronner’s blog to read more about their advocacy and activism.

Certifications

Dr. Bronner’s has been Fairtrade certified since 2007, B Corps Certified since 2015, and they recently became one of the first companies to receive a Regenerative Organic Certification (ROC) from the Regenerative Organic Alliance for their coconut oil. This designation is given to products that meet the highest standards for soil health, animal welfare, and farmworker fairness and Dr. Broner’s is committed to eventually having all of their products receive this certification. The ROC and Fairtrade certified coconut oil that goes into Dr. Bronner’s products is produced by a sister company, Serendipol, located in Sri Lanka.

A coconut farmer harvesting the Fairtrade Regenerative Organic Certified coconuts for Dr. Bronner’s products

The palm oil used in Dr. Bronner’s products comes from another sister company, Serendipalm, located in Eastern Ghana. The palm oil is produced ethically from sustainably-harvested palm fruits that come directly from 500 small organic family farms. These farms were developed without the widespread clear-cutting of rainforest and the resulting devastation to local primates that are common with many of the newer, larger-scale palm oil plantations. The farmers, along with the 250+ workers in the oil mill (primarily local women) are paid a Fairtrade premium price and enjoy working conditions that are uncommon in this industry so marked by exploitation. The Fairtrade premium has been used for a range of community development projects, such as drilling wells and installing tanks to provide community-operated water systems, building public toilet facilities, rebuilding a pedestrian bridge, installing lighting, and providing school supplies.

The women of Serendipalm processing the ethically and sustainably-harvested, Fairtrade, Organic palm fruits to produce the palm oil for Dr. Bronner’s products

According to their website, “Dr. Bronner’s has always been an activist company, dating back to when Emanuel Bronner was calling on the human race to unite from street corners and auditoriums, selling his peppermint castile soap on the side. Carrying forward that same activist spirit, it is our mission to continue to use the company today to fight for and financially support causes we believe in: regenerative agriculture, fair trade, animal advocacy, industrial hemp and drug policy reform, and living wages, among others. We call ourselves the “fighting soap company,” and are committed and strategic in the causes we fight for.

Fairtrade Chocolate Mousse

In honor of Fairtrade Month, we bring you a surprisingly decadent dessert without the post-indulgent guilt. It features a handful of Fairtrade Certified ingredients, some of which can be found in our Fairtrade-themed weekly sale from October 15th – 21st. Don’t let the healthy ingredients dissuade you — this one is so rich and delicious you’ll forget that there is avocado in your dessert!

Fairtrade Chocolate Mousse

In honor of Fairtrade Month, we bring you a surprisingly decadent dessert without the post-indulgent guilt. It features a handful of Fairtrade Certified ingredients, some of which can be found in our Fairtrade-themed weekly sale from October 15th – 21st. Don’t let the healthy ingredients dissuade you — this one is so rich and delicious you’ll forget that there is avocado in your dessert!

Chocolate Sauce

Step away from the chocolate syrup squeezy bottle! With just three ingredients and a few simple steps, you can take your Valentine’s Day breakfast or dessert to new heights. You’ll find Equal Exchange’s organic, fairtrade, co-op made chocolate chips featured in our weekly sale from February 6th – 12th, along with organic frozen strawberries, Cabot whipped cream, Nature’s Path waffles, and a handful of other ingredients designed to help you pull together an easy breakfast or dessert spread that will make your Valentine swoon!

Fairtrade Chocolate Mousse

In honor of Fairtrade Month, we bring you a surprisingly decadent dessert without the post-indulgent guilt. It features a handful of Fairtrade Certified ingredients, some of which can be found in our Fairtrade-themed weekly sale from October 17th – 23rd. Don’t let the healthy ingredients dissuade you — this one is so rich and delicious you’ll forget there’s avocado in your dessert!

Celebrate Fair Trade Month!

October is Fair Trade Month! Throughout this month-long celebration, we’ll feature fun store promotions on many of our favorite Fair Trade Certified items. Look for them in our weekly sales, weekly Member Deals, and see the coupon in the Addison Independent for $3 off any Fair Trade Certified item. We also want to spread the word about the meaning behind the Fair Trade Certified labels. Read on to learn about this important certification and the impact that fair trade is having around the globe:

 

What is Fair Trade?

Fair Trade is a way of doing business that ultimately aims to keep small farmers an active part of the world marketplace, and aims to empower consumers to make purchases that support their values. Fair Trade commerce relies on a set of business practices voluntarily adopted by the producers and buyers of agricultural commodities and hand-made crafts that are designed to advance many economic, social and environmental goals including:

  • Raising and stabilizing the incomes of small-scale farmers, farmworkers, and artisans
  • More equitably distributing the economic gains, opportunities, and risks associated with the production and sale of these goods
  • Increasing the organizational and commercial capacities of producer groups
  • Supporting democratically owned and controlled producer organizations
  • Promoting labor rights and the right of workers to organize
  • Promoting safe and sustainable farming methods and working conditions

 

What do the Fair Trade Labels Mean?

 

Fairtrade International is probably the most recognized fair trade label, certifying over 30,000 products worldwide. This certification signifies that a fair cost has been paid to small farmers and also ensures a Fair Trade Premium above the fair price, which goes towards the social, environmental or economic development of the local community. It also means the product is fully traceable (kept separate from non-certified products) from farm to shelf. You’ll see this mark on single-ingredient products, such as coffee, tea, chocolate, bananas, and rice. To learn more about their standards, click here. 

 

Fair Trade USA envisions a world where conscious consumers can achieve a “Fair Trade Lifestyle” and be able to shop ethically in all product categories. Products certified by Fair Trade USA include everything from coffee, cocoa, fruits, grains, seafood, and veggies to apparel, home goods, body care products, and sports equipment. These products are produced according to rigorous standards that protect farmers, workers, fishermen, and the environment. Since 1998, Fair Trade USA producers have earned a total financial benefit of $610 million through sales of Fair Trade Certified products, including over $400 million in Community Development Funds and $200 million as a result of the Fair Trade Minimum Price. Click here to learn more about the impact of purchasing products bearing this label.

 

 

Fair for Life’s certification system is based on a non-product-specified standard. Every step of production can be certified, including producers, manufacturers, traders, and entire companies, whereas most other certifiers simply certify the finished product or only a few steps of the production process. This more holistic model allows for a shift toward responsible supply chains and corporate social responsibility. Fair for Life Certification assures that human rights are safeguarded at any stage of production, workers enjoy good and fair working conditions, and smallholder farmers receive a fair share. All certified companies must also comply with a comprehensive set of environmental criteria including important aspects of water conservation, energy management and climate change, ecosystem management, and waste management. Certified companies must not be engaged in habitat destruction and should work on continuous improvement of their energy use. All operations have to be certified according to an acknowledged organic or ecological minimum standard. Read more about these standards here.

 

The Fair Trade Federation is a force in the global fair trade movement’s efforts to alleviate poverty and promote sustainable and equitable trading partnerships. They are a community of verified businesses that are dedicated to holistic, 360° fair trade. This commitment means the entire business is socially and environmentally responsible in everything they do. They seek to alleviate poverty by continually and significantly expanding the practice of trade that values the labor and dignity of all people. This commitment represents a high bar of fair trade, where each and every business decision is made with the well-being of artisans and farmers in mind, while also prioritizing sustainability. The Fair Trade Federation embraces the United Nations’ definition of sustainability “to meet the needs of current generations without compromising the ability of future generations to meet their own needs.” Click here to read more about their defining principles.

 

 

The World Fair Trade Organization is the global network and advocate for Fair Trade, ensuring producer voices are heard. The interest of producers, especially small farmers and artisans, is the main focus in all the policies, governance, structures and decision making within the WFTO. Spread across 76 countries, members are verified as social enterprises that practice Fair Trade. To be a WFTO member, an enterprise or organization must demonstrate they put people and planet first in everything they do. The organization is democratically run by its members. Their direct impact includes 965,700 livelihoods supported through the operations and supply chains of these enterprises. 74% of these workers, farmers, and artisans are women and women made up the majority of the leadership. They pioneer upcycling and social enterprise, refugee livelihoods and women’s leadership. Click here to learn more about their collective impact.