Co-op Connection

Co-op Connection Featured Business – Main Street Stationery

Next time you find yourself in need of a new stash of your favorite stationery or office supplies, we invite you to keep it local with Main Street Stationery! This anchor of Middlebury’s Main Street offers a complete line of office supplies, greeting cards, gifts, art supplies, full-color copy services and fax services. As an authorized FedEx agent, they can also assist you with your shipping needs. They’re our featured Co-op Connection Business this month, so we’re reminding member-owners to flash their Co-op Card next time they visit Main Street Stationery in exchange for a 10% discount!

To get the scoop on the rich history of this Middlebury landmark, I reached out to owner Greg Tomb for a little Q & A:

Co-op: Hi Greg! How long have you been in the stationery and office supply business?

Greg:  I purchased Main Street Stationery from the previous owner, Chris Sheldon, in 1986. However, the store had been around for more than a decade at that point under various owners and in various locations. My associate, Paula, can tell you more about the history of the store, as she has been a part of the business since May of 1974.

Paula: The business was founded in 1972 by Rachel & Greg Cotting under the name “Middlebury Office Supply”. It was located on Merchant’s Row in one of the shop locations under the Town Hall Theater. The ownership of the store changed hands a few times – first to Bob Whittamore, then to Chal Schley, next to Chris Sheldon, and finally to Greg Tomb. The store has always lived in the heart of Middlebury’s downtown but in various locations. It moved from Merchant’s Row to Main Street sometime in the early 1970s into the space currently occupied by Middlebury Mountaineer. It was much more recently that Main Street Stationery found it’s current home at 40 Main Street.  

Co-op: What is your favorite thing about being in this line of work?

Greg:  I enjoy dealing with people. We have a lot of loyal local customers and I enjoy getting to know them and learning how best to meet their needs. Being in this business since the mid-’80s, I feel like I’ve been able to experience a slice of Middlebury culture pass before my eyes. I also enjoy meeting out of town visitors to our community and find that they are often overwhelmed with nostalgia when they visit our store. There aren’t many stores like ours that have survived the test of time and visitors often comment on how much they miss visiting their neighborhood stationery store. I like being able to provide a trip down memory lane for these folks.

Co-op:  What are the biggest changes have you experienced over the years of owning and operating Main Street Stationery?

Greg:  So much has changed! When I first purchased the business, there were no big box stores like Staples or online retailers like Amazon. When people needed office supplies, they visited their neighborhood stationery store. There have also been tremendous changes in technology since I first acquired the business. Adapting and remaining relevant in the face of these changes has been a great challenge. We’re grateful to have such steadfast support from our local community and would like to say thank you to the folks who choose to support a small local business like ours!

 

 

Co-op Connection Business of the Month: Texture Salon

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As a Co-op shopper, you likely pay close attention to the ingredients in the foods you choose to feed yourself and your family. Reading food product labels has likely become a common part of your shopping experience. But how many of us pay this much attention to the ingredients in the products we put on our bodies? The fact is, much of what we place on our skin is absorbed into our bloodstream, thus it is equally important to become ingredient detectives when choosing personal care products. That’s why we love shedding some light on Middlebury’s own Texture SalonThey’re our featured Co-op Connection Business this month and we’re reminding member-owners that Texture Salon offers 10% off your first visit, whether you’re looking for products or services!

So, what sets Texture Salon apart?

Take it from salon owner, David Warner Jr.:

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Salon Owner – David Warner, Jr.

Since 2001 we have been committed to offering a new kind of salon experience where skin and hair care services are free of toxic ingredients (such as parabens, sodium laurel sulfates, talc, ammonia, formaldehyde, and other toxic agents), ethically- produced/ tested, sustainable and environmentally friendly.

Offering ammonia-free hair color (Chi and Organic colour systems), Karma Organic nail color, Deva Curl, Onesta, Soma, and a full line of Jane Iredale Mineral Cosmetics, at Texture Salon, we aim to provide a truly healthier, superior salon experience. Delicately synthesizing old and new technologies, we use localized air-purification systems, rock salt lamps, utilize state of the art color guru Beth Manardi Lighting, and natural plant power to enhance the breathing environment for our clients and staff, and restricting cell phone calls to maintain a serene and comfortable space for all. We support recycling, alternative energy, we have 35 solar panels providing us with power, and strongly oppose the use of animal-based products and testing.

Supporting our community is important to us. We host two Jane Iredale mineral cosmetics events each year to bring like-minded people together to mingle, share new tips and laugh. We also support local charities such as The United Way.

Whether it’s hair-coloring, highlights, or skincare, Texture Salon shows how caring for its clients can go hand-in-hand with caring for our environment. For a full list of services click HERE!

 

About the Texture Team:

David Warner, Jr. – Excited to begin his career, David graduated from O’Briens School of Cosmetology Class of 1994. His passion for hair color and cutting was quickly challenged when he discovered that he was allergic to many of the products used in mainstream beauty salons. Determined to stay in the field he loved, David opened Texture Salon in 2001. Using ammonia-free, organic, natural products and embracing local, small businesses, he has a special interest in investigating new, alternative hair products. David has studied with Farouk Systems for salons and trade shows and enjoys keeping up to date with hair shows and in-salon classes. “It’s important never to forget why I entered the beauty industry. To have a real connection with my client and make them feel good about themselves.” David has a special passion for corrective hair coloring and curly hair, as well as being certified in Chi Transformation straightening, he has attended the Deva Curl Academy in NYC. When he’s not making clients feel beautiful, he enjoys history documentaries, the peace and quiet of nature, working on his home improvements and traveling with his husband and their retired greyhound “Bruno”.

Andrea Lamphere is a graduate of Diorr’s Beauty College in Burlington, Vermont. She worked at salons in Burlington for seven years before opening her own shop in 1979. She attended the World Beauty Festival in London, England in 1982. After selling her salon in 1985, Andrea worked for a few salons in Middlebury before joining Texture Salon in 2006. A seasoned hairdresser with over 40 years in the beauty industry, Andrea strives to keep learning new techniques and has studied in Montreal, Boston, New York and London. She tries to attend at least 2 educational events per year and has done so for 42 years, keeping her clients current in today’s fashion.

JoAnna Carter is a native Vermonter and loves living here. She graduated from Salon Professional Academy in 2009 and has enjoyed her last 8 years as a stylist. JoAnna prides herself on custom cuts for men and women as well as the entire family, including small children. Never one to shy away from color, she is well versed in Texture’s full line of Chi and Organic Colors.

 

 

 

 

 

 

 

 

 

Business of the Month: Middlebury Fitness

Looking to get back into the swing of things with your workout routine? Or perhaps you’ve set some new fitness goals and you’re ready to take that first step? We invite you to check out our Co-op Connection Business of the Month — Middlebury Fitness! Flash your Co-op member-owner card and you’ll receive 50% off the enrollment fee and your first class or workout is FREE! Read on to learn more about what this community wellness center has to offer:

 

 

Middlebury Fitness is a community health and wellness center founded in 1997 that puts its members’ needs first. Their facility features a wide variety of the most current strength and cardio equipment by the leading brands in the industry. Is group fitness your thing? They offer a variety of live and remote programs and group fitness classes to meet the diverse and ever-changing needs of their member base, ranging from ages 13-93. Click here for their class calendar and descriptions. Other services and amenities include personal trainingfree equipment orientationsathletic performance trainingDietician consultationssaunas, and more!

The crew at Middlebury Fitness is incredibly proud to be so active in this great community and annually receives recognition and awards for various initiatives. For the past four consecutive years, they have received the United Way of Addison County’s “Partner Award” for an annual event that has raised $47,500 for our local friends and families in need. Wow!! They were the 2018 recipients of the prestigious BOB (Best of Business) award in the Health Club category by Vermont Business Magazine. 

At Middlebury Fitness they understand that you have options when it comes to your health and fitness needs. They aim to meet and exceed their members’ expectations every day and believe they have some of the most attentive, caring, professional, and knowledgeable instructors, personal trainers, and staff you will find. Their ultimate goal at Midd Fit is to ensure that each of their members achieves their personal fitness goals while experiencing exceptional customer service in a supportive atmosphere of fun and camaraderie.

If you are a current member, they’d like to extend a sincere THANK YOU for being a part of the Midd Fit family! If you are not yet a member, please visit and let Middlebury Fitness guide you through your fitness journey today! And don’t forget to mention that you’re a Co-op member-owner!

Co-op Connection Featured Business – Honey Wax Bar

It has been a very long year of pandemic isolation, where perhaps our only social interactions occurred on a screen and our only occasion to put real pants on was for a drive into town to pick up takeout. It’s easy to see how our self-care and grooming routines, aimed at helping us feel like the best, most vibrant versions of ourselves, may have fallen by the wayside. Now that we’re beginning to collectively emerge from this period of hibernation, returning to in-person meetings, job interviews, and safe social gatherings, we happen to think it’s a great time to visit our featured Co-op Connection business for June – Honey Wax Bar! They offer a generous 10% discount to card-carrying Co-op member-owners through the Co-op Connection program, so what are you waiting for?! Read on to learn more about Honey Wax Bar and the skilled esthetician who is excited to help you feel your confident best, no matter the occasion:

 

Honey Wax Bar founder and owner Hannah Zeno felt called to this line of work by a desire to make all things beautiful and an understanding that real beauty begins within. Her path to becoming a holistic esthetician began by studying nutrition and coaching at the Institute for Integrative Nutrition in NYC and an extensive yoga teacher training program to learn more about the foundations of balance and strength. She studied esthetics for almost a decade with continuing education in makeup, oncology, chemical peels, and most recently lash lifting and microblading. Hannah strives to transform her clients into the most outstanding and glowing version of themselves, helping them feel beautiful from the inside out.

Holistic Esthetician Hannah Zeno, photographed by Elisabeth Waller Photography

Formally known as Honey Holistic Esthetics, Honey Wax Bar is Middlebury’s local go-to waxing and permanent make-up beauty bar. They offer a range of services, from waxing to brow tinting to lash lifting and microblading, all intended to gently assist you along your journey to feeling your absolute most radiant self. Whether you are preparing for your honeymoon or in search of a quick pick-me-up, Honey Wax Bar provides the services to make you more confident in your new bikini or outfit behind closed doors. Located right in the heart of Middlebury, VT overlooking the river, Honey Wax Bar prides itself on its convenient booking system, especially for Middlebury College Students who can book their waxing appointment in between classes.

According to Hannah, “it is a pleasure to work with women and men who come to me looking for a change and want to explore more about the world of health and beauty. When a client makes an appointment, we focus not only on their immediate needs but also long-term beauty goals. My clients are the reason I’m at Honey!” To view their full menu of services, visit them online at honeywaxbarmiddlebury.com. To book an appointment now, text Hannah Zeno at 802-989-9122 or request an appointment online. 

 

Business of the Month: Vermont Sun Fitness Centers

Could your wellness routine use a Spring makeover? Check out Vermont Sun! They’re our featured Co-op Connection Business this month and they offer 50% off their lifetime membership fee to Co-op member-owners!

Vermont Sun has been keeping our community fit since 1985. Whether you’re visiting their facilities in Middlebury or Vergennes, you’ll find their clubs geared up with the essential elements of a great workout. Their fitness equipment vendors are the best in the industry, and their club owners stay current with the latest technology! They offer a wide variety of cardio, strength, and free weight equipment to ensure that you get the best possible workout.

In an effort to protect and promote community safety during these challenging times, Vermont Sun has adopted a rigorous health and safety plan. Here’s what to expect when you visit:

SAFETY PRACTICES

  • Masks are required to enter the building and should be worn at all times even while exercising.
  • To enter Vermont Sun, you must have been in Vermont for at least 14 days or 7 days with a negative COVID test.
  • If you or someone in your house are sick, has a temperature, or has a pending COVID-19 test, stay home.
  • Check-in! It is required by the state to keep accurate records of all visits.
  • Use hand sanitizer when you enter and before you leave.
  • Consider bringing your own personal items such as towels, mats, and water bottles. Water fountains will be available for filling bottles only.
  • Wipe down each piece of equipment after you use it, and dispose of the wipes appropriately.
  • Plan your workout routine ahead of time and consider coming dressed in your workout gear to avoid lingering and socializing. This will allow more members to work out given the reduced occupancy necessitated by distancing requirements.
    Please read here for more information.

FACILITIES AND PROGRAMMING

Both Vermont Sun locations are open Monday thru Friday 6 am-8 pm, Saturday & Sunday 7:30 am-4 pm. This includes the pool as well! They’re currently offering a limited class schedule, with in-person and remote options, which are posted on their website. To attend one of their live virtual classes call ahead to register at least 10 minutes prior to class start time.

Their facilities also offer racquetball courts, saunas, and indoor pools for lap swimming, rehab, or recreation.

Need help to ease safely back into a workout routine? Or maybe you’re just looking to set some new fitness and nutrition goals and could use a professional guide? Vermont Sun offers Personal Training services and Nutritional Counseling from a knowledgeable staff of certified, credentialed specialists.

In short, Vermont Sun has everything you need to help make your fitness goals a reality! Stop in and find out for yourself why they are voted the #1 Fitness Center in the region year after year! And don’t forget to tell them you’re a Co-op member-owner!

 

 

 

 

Co-op Connection Featured Business – Juice Amour

We’re excited to shine a little light on a local favorite – Juice Amour! They’re our featured Co-op Connection Business this month and they have a sweet deal for Co-op member-owners. Show your member card when you visit Juice Amour’s Middlebury location and you’ll receive 10% off their full line of organic, raw, fresh-pressed juices, smoothies, chia pudding bowls, sprouted nut milk, and other healthy, seasonal lunch and dinner offerings! Read on to learn more about one of Middlebury’s best stops for fresh, healthy foods on the go!

 

Juice Amour is owned and operated by Sheri Bedard and her father David Bedard. It was the love and strong belief in the many health benefits of drinking fresh juice that started Juice Amour on it’s path to your backyard.

They wake up early to produce local, raw, organic juice and products on-site every day. According to Sheri, “Every day we wake up passionate in our belief that healthful food should be accessible, taste delicious, look beautiful, help you feel amazing and have as little negative impact on the environment as possible. Every decision we make here is with those philosophies in mind but (lucky for you) all YOU have to do is enjoy the deliciousness that comes from those efforts.”

 

Keeping it Local

Getting as much produce from our local organic farmers is a core principle of the companies mission to make a minimal impact on the earth while supporting local farmers. They view their support of local organic farmers as an essential step toward minimizing the global impact of their business as well as providing support and income for their neighbors. As often as possible all juice ingredients will be sourced locally.

Glass and the “Milk Bottle” Concept

To maximize health benefits for you and minimize the impact on our planet they avoid the use of plastic and recycle and reuse the glass jars their juice is delivered in. They ask customers to return their jars and lids to the location they picked up their juices where they are commercially washed and reused again and again. This reduces the cost to their clients while minimizing any negative impact of drinking out of plastic as well as maximizing benefits to the community and planet.

Commitment to Organic

Juice Amour is also committed to supporting organic. Organic farming employs methods that minimize the use of toxins while building soil quality and protecting water quality. Additionally, buying organic supports chemical and pesticide-free practices that are healthier for our farmers and for our planet. Lastly, they also feel that organic foods have more intense and delicious flavors – no wonder their juice is so delicious!

Abundant Offerings

In addition to a bounty of fresh organic, raw fruit and veggies juice options, Juice Amour also offers raw, sprouted nut milks; guilt-free raw smoothies; gluten and dairy-free soups; chia pudding; acai, dragon fruit & cashew cream bowls & jars; and other seasonal, organic and raw lunch and dinner options. Click HERE to browse their menu.

Their juice cleanses are extremely popular and are a great way to introduce people to juicing while enjoying incredible benefits, ranging from weight loss to improved health. They also know that the true benefit to juicing is accomplished when it is done regularly so they are constantly adding new juices and products to keep things new and fresh.

Sheri and the Juice Amour crew are proud to be based in Middlebury, Vermont, with an additional location in Burlington.

 

Business of the Month – Jumelles Wellness Midwifery

Are you sprouting a new family? We invite you to check out our Co-op Connection Business of the Month for March Jumelles Wellness Midwifery! Jumelles (pronounced ju-mell) is a woman-centered practice, offering central Vermont families homebirth midwifery care, doula services, lactation counseling, and childbirth education. Thanks to the Co-op Connection, Co-op member-owners can enjoy 2% off their initial prenatal appointment and 2% off a birth tub rental! Read on to learn more:

 

 

About the Practitioner:

Chenoa is a Traditional Midwife, a Certified Professional Midwife through North American Registry of Midwives (NARM),  Licensed Midwife in the state of Vermont, a certi

fied doula, Certified Lactation Consultant and Emergency Medical Technician.  Chenoa has been attending births since 1997. While pursuing her Bachelors of Art at the University of Oregon, she completed training as a birth doula through DONA (Doulas of North America.) Chenoa immediately began a three-year, traditional midwifery program.

Following the midwifery program/apprenticeship, she continued her training through another apprenticeship in a high-volume birth center in Portland, Oregon, specializing in water births.  During that time, Chenoa also volunteered with Doula Circle, a program that provided doula services for teen mothers, a commitment that she currently maintains by offering childbirth education and support to families.  In 2006, Chenoa moved with her family to Vermont, where she began working as the primary midwife at a group midwifery practice in Addison county. In 2010 Chenoa volunteered as the primary midwife for a busy birth center in Jacmel, Haiti with twin sister Nieve Shere leading to the eventual collaboration between Jumelles Wellness Midwifery and Riverside Natural Health Center in 2013.

Chenoa is certified by the Neonatal Resuscitation Program (NRP & BLS) in cardiopulmonary resuscitation for adults, infants, and newborns. She is a member of the North American Registry of Midwives (NARM), Midwives Alliance of North America (MANA), Vermont Midwives Association (VMA), and National Association of Certified Professional Midwives (NACPM)

Chenoa lives on a small farm in Cornwall, Vermont with her husband and three children.

Services Provided:

  • Home birth midwifery care including prenatal, birth & postpartum
  • Water birth & birth tub rental
  • Laboratory work
  • 24/7 on call service for labor & urgent matters
  • Complete newborn exams & screenings
  • Lactation consulting & breastfeeding support
  • VBAC (Vaginal Births after Cesarean)
  • Childbirth education classes
  • Doula services
  • Acupuncture for fertility, pregnancy, birth & postpartum through collaborative care

Visit their webpage to learn more!

 

 

 

 

 

 

Co-op Connection Business of the Month – Waterfalls Day Spa

Can you remember the last time you pressed pause on the frenzied pace of everyday life and allowed yourself to relax and unwind? If you are struggling to recall the last occasion of such a rare, yet necessary event, we invite you to check out our featured Co-op Connection business for February – Waterfalls Day Spa! They offer a very generous 10% discount to card-carrying Co-op member-owners! Read on to learn more about the extensive list of services offered by their skilled team of practitioners:

 

Waterfalls sets the standard for excellence in the salon and spa community with exceptional customer service and the technical skills of their therapists. Clients can expect to receive a treatment customized specifically to their needs. 

Whether you’re looking for a massage, hair treatments, skin therapy, nail treatments, hair color services, or lash extensions and tinting, Waterfalls has got you covered! Brand new to their lineup of offerings are HydraFacials and hair extensions! For facials, they’re proud to use the award-winning Dr. Dennis Gross skincare line. Massage techniques range from a relaxing Swedish massage to a soothing CBD massage to deep sports massage to a soothing warm stone massage, and even prenatal massage!

Hair services at Waterfalls begin with a thorough consultation followed by a hair bath and mask before receiving a style or color treatment tailored to their individual needs. Clients will leave with the knowledge of how to recreate their style at home and recommendations for products to help them achieve their look. At Waterfalls, they understand the importance of holistic hair care and use only non-toxic products free of unnecessary chemicals when coloring hair. They are proud to exclusively use Simply Organics’ Original&Mineral and Oway hair color. Their goal is to provide customers with a professional service using much healthier options than what is available at a regular salon.

They also offer an impressive menu of hair, nail, waxing, and skin treatments uniquely suited to men, women, and teens. To view the menu and daydream about your next visit, click HERE!

Planning a wedding or bridal party? Waterfalls offers a lovely list of services to make every bride’s dreams come true. Click HERE to check them out!

If you’re looking for the perfect gift for someone special, pick up a Waterfalls gift card!

In short, if you’re looking to escape, relax, and restore – Waterfalls Day Spa is your destination. Just don’t forget to mention that you’re a Co-op member-owner!

 

 

 

Featured Co-op Connection Business – Green Mountain Adventures

While the pandemic has made it challenging to safely engage in many of our favorite activities, one thing that can’t be taken away is our zest for outdoor adventure. In fact, many say that the ability to get outdoors and enjoy the splendor of Vermont’s natural landscapes is one of the primary reasons they’re getting through this challenging time with sanity intact. Regardless of your outdoor sport of choice, Middlebury’s Green Mountain Adventures is a great place to get outfitted with everything you need to explore the forests, mountains, rivers, and lakes of Vermont and we’re excited that they’re the newest local business to join our Co-op Connection lineup! This means that card-carrying Co-op member-owners can enjoy a 10% discount when shopping at Green Mountian Adventures! Read on to learn more about this family-owned local business and its wide variety of offerings for the outdoor enthusiast in all of us!

 

Co-owners Steve and Marion Atocha first opened Middlebury Mountaineer (d/b/a Green Mountain Adventures) in 1998 on Middlebury’s Mill Street in a spot above the Storm Café. Around five years later, the store moved to a Park Street location formerly occupied by Ben & Jerry’s. After a short stint there, the business inched a little further up Park Street to the storefront next to the Henry Sheldon Museum, and finally, in the Spring of 2017, they found what they’d been looking for, a prime location with great visibility on Middlebury’s Main Street.

Steve is the co-owner and founder of Green Mountain Adventures. On the store’s webpage, he is described as a father, a fly fishing enthusiast, and a certified American Canoe Association Kayaking Instructor. He spends his free time hiking for out of the way fishing holes or backcountry skiing on the Lincoln Gap. Green Mountain Adventures is co-owned by his wife Marion, who also serves as a clothing buyer for the store. She divides her time between the shop and working full-time as a nurse in Bristol. An avid hiker, swimmer, and nordic skier, Marion’s real passion is raising her three boys and working on her family farm. In true family business fashion, their boys pitch in as part of the Green Mountain Adventures team. Their son Brewer works in the store as a sales associate after school and on weekends and helps guide their kids’ summer adventure programs. Their son Abel also pitches in as a store sales associate. Lorenzo, their youngest son, helps tune skis in the wax room.

Steve and Marion Atocha
Steve Atocha with his sons

Green Mountain Adventures provides only the best gear and apparel with a commitment to quality merchandise and a high standard for personalized customer service. You’ll find many of your favorite brands including Patagonia, Darn Tough, Prana, Blundstone, Howler Bros., Hydro Flask, Yeti, and more. They also carry a wide range of cross country skis, boots, poles, wax, and accessories from Fischer, Rossignol, Bjorn Daehlie, Salomon, Rottefella, Craft, and Swix. If you’re not ready to commit to an equipment purchase but want to try out some of the best gear in the industry, check out their summer and winter gear rental and lease options. 

 

If you’re looking for a guide for your adventures, Green Mountain Adventures offers professional guide services and equipment rentals for fly fishing, kayaking, stand-up paddleboarding, hiking, rock climbing, snowshoeing, and backcountry skiing. Whether you’re a beginner interested in learning the basics or a more experienced adventurer looking to hone your skills, Green Mountain Adventures will personalize any full or half-day trip to meet your needs.

Featured Co-op Connection Business – Green Mountain Adventures

While the pandemic has made it challenging to safely engage in many of our favorite activities, one thing that can’t be taken away is our zest for outdoor adventure. In fact, many say that the ability to get outdoors and enjoy the splendor of Vermont’s natural landscapes is one of the primary reasons they’re getting through this challenging time with sanity intact. Regardless of your outdoor sport of choice, Middlebury’s Green Mountain Adventures is a great place to get outfitted with everything you need to explore the forests, mountains, rivers, and lakes of Vermont and we’re excited that they’re the newest local business to join our Co-op Connection lineup! This means that card-carrying Co-op member-owners can enjoy a 10% discount when shopping at Green Mountian Adventures! Read on to learn more about this family-owned local business and its wide variety of offerings for the outdoor enthusiast in all of us!

 

Co-owners Steve and Marion Atocha first opened Middlebury Mountaineer (d/b/a Green Mountain Adventures) in 1998 on Middlebury’s Mill Street in a spot above the Storm Café. Around five years later, the store moved to a Park Street location formerly occupied by Ben & Jerry’s. After a short stint there, the business inched a little further up Park Street to the storefront next to the Henry Sheldon Museum, and finally, in the Spring of 2017, they found what they’d been looking for, a prime location with great visibility on Middlebury’s Main Street.

Steve is the co-owner and founder of Green Mountain Adventures. On the store’s webpage, he is described as a father, a fly fishing enthusiast, and a certified American Canoe Association Kayaking Instructor. He spends his free time hiking for out of the way fishing holes or backcountry skiing on the Lincoln Gap. Green Mountain Adventures is co-owned by his wife Marion, who also serves as a clothing buyer for the store. She divides her time between the shop and working full-time as a nurse in Bristol. An avid hiker, swimmer, and nordic skier, Marion’s real passion is raising her three boys and working on her family farm. In true family business fashion, their boys pitch in as part of the Green Mountain Adventures team. Their son Brewer works in the store as a sales associate after school and on weekends and helps guide their kids’ summer adventure programs. Their son Abel also pitches in as a store sales associate. Lorenzo, their youngest son, helps tune skis in the wax room.

Steve and Marion Atocha
Steve Atocha with his sons

Green Mountain Adventures provides only the best gear and apparel with a commitment to quality merchandise and a high standard for personalized customer service. You’ll find many of your favorite brands including Patagonia, Darn Tough, Prana, Blundstone, Howler Bros., Hydro Flask, Yeti, and more. They also carry a wide range of cross country skis, boots, poles, wax, and accessories from Fischer, Rossignol, Bjorn Daehlie, Salomon, Rottefella, Craft, and Swix. If you’re not ready to commit to an equipment purchase but want to try out some of the best gear in the industry, check out their summer and winter gear rental and lease options. 

 

If you’re looking for a guide for your adventures, Green Mountain Adventures offers professional guide services and equipment rentals for fly fishing, kayaking, stand-up paddleboarding, hiking, rock climbing, snowshoeing, and backcountry skiing. Whether you’re a beginner interested in learning the basics or a more experienced adventurer looking to hone your skills, Green Mountain Adventures will personalize any full or half-day trip to meet your needs.

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