Summer in Vermont is a spectacular time to hike, bike, paddle, and swim your way through some of the most scenic vistas New England has to offer. Regardless of your outdoor sport of choice, Middlebury’s Green Mountain Adventures is the perfect place to get outfitted with everything you need to explore the forests, mountains, rivers, and lakes of Vermont and we’re excited to collaborate with them through our Co-op Connection program! Thanks to this partnership, card-carrying Co-op member-owners can enjoy a 10% discount when shopping at Green Mountian Adventures! Read on to learn more about this family-owned local business and its wide variety of offerings for the outdoor enthusiast in all of us!
The History
Co-owners Steve and Marion Atocha first opened Middlebury Mountaineer (d/b/a Green Mountain Adventures) in 1998 on Middlebury’s Mill Street in a spot above the Storm Café. Around five years later, the store moved to a Park Street location formerly occupied by Ben & Jerry’s. After a short stint there, the business inched a little further up Park Street to the storefront next to the Henry Sheldon Museum, and finally, in the Spring of 2017, they found what they’d been looking for all along — a prime location with great visibility in the heart of Middlebury’s Main Street.
The Family
Steve is the co-owner and founder of Green Mountain Adventures. On the store’s webpage, he is described as a father, a fly fishing enthusiast, and a certified American Canoe Association Kayaking Instructor. He spends his free time hiking for out-of-the-way fishing holes or backcountry skiing on the Lincoln Gap. Green Mountain Adventures is co-owned by his wife Marion, who also serves as a clothing buyer for the store. She divides her time between the shop and working full-time as a nurse in Bristol. An avid hiker, swimmer, and nordic skier, Marion’s real passion is raising her three boys and working on her family farm. In true family business fashion, their boys pitch in as part of the Green Mountain Adventures team. Their son Brewer works in the store as a sales associate after school and on weekends and helps guide their kids’ summer adventure programs. Their son Abel also pitches in as a store sales associate. Lorenzo, their youngest son, helps tune skis in the wax room.
Steve and Marion AtochaSteve Atocha with his sons
The Gear
Green Mountain Adventures provides only the best gear and apparel with a commitment to quality merchandise and a high standard for personalized customer service. You’ll find many of your favorite brands including Patagonia, Darn Tough, Prana, Blundstone, Howler Bros., Hydro Flask, Yeti, and more. They also carry a wide range of cross country skis, boots, poles, wax, and accessories from Fischer, Rossignol, Bjorn Daehlie, Salomon, Rottefella, Craft, and Swix. If you’re not ready to commit to an equipment purchase but want to try out some of the best gear in the industry, check out theirsummer andwinter gear rental and lease options.
Guided Adventures
If you’re looking for a guide for your adventures, Green Mountain Adventures offers professional guide services and equipment rentals for fly fishing, kayaking, stand-up paddleboarding, hiking, rock climbing, snowshoeing, and backcountry skiing. Whether you’re a beginner interested in learning the basics or a more experienced adventurer looking to hone your skills, Green Mountain Adventures will personalize any full or half-day trip to meet your needs.
Summer Camps
Now in their 24th season, Green Mountain Adventures offers a variety of outdoor adventure day camps uniquely designed to safely lead children and young adults (ages 6-14) into the vast playground of rocks, rivers, and mountains surrounding our Central Vermont community. Participants engage in multi-activity wilderness adventures including canoeing and kayaking, mountain biking, hiking, river tubing, and rock climbing. Each GMA camp provides imaginative and unforgettable journeys in some of the most beautiful backcountry wilderness areas in and around the Green Mountains. Their programs offer a low camper-to-guide ratio to ensure your camper receives individualized attention and support. Guides are hand-picked from the local community based on their extensive wilderness experience and skills, intimate knowledge of the local environment and terrain, and youth service experience (as teachers, coaches, mentors, parents, etc.). In addition to providing outlets for youth to immerse themselves in nature, there is also a strong focus on relationship building. According to Steve, “as an outdoor adventure camp in the local community for over 20 years, we’ve enjoyed the opportunity to witness the personal growth of many returning campers as they develop confidence in themselves and their ability to relate with peers in a group setting. Our programs are very small and inclusive, without much room or opportunity for cliques to form. We encourage a “come as you are” ethic where campers can be fully themselves, without external pressure to act or perform in a certain way.”
Vermont Soap is basking in the Member Deals Spotlight this week! From June 16th – 22nd, member-owners can enjoy a 20% discount on all of their organic, locally made body care and cleaning products, so it’s a great time to stock up and save. Read on to learn more about this company on a mission to help us keep clean using natural non-toxic alternatives to the chemical-based personal care products on the market:
History
More than 20 years ago, Vermont Soap Founder and self-proclaimed “Soapman” Larry Plesant bought a small environmental products company that also manufactured small amounts of liquid castile soap. The purchase covered little more than the castile soap recipe and a machine that filled the bottles, but the price was right, and the Soapman never looked back. He was driven to create natural soap products as a result of his own challenges with sensitive skin and the lack of options available at the time for individuals who experienced adverse reactions to chemical detergents. From these humble beginnings sprang a vibrant local business that now produces dozens of home and body care products and ships them across the US and beyond.
These days, Vermont Soap has grown by leaps and bounds but continues to pride itself on producing high-quality Certified Organic alternatives to the often irritating, chemical, and detergent-based personal care products now in general use. They manufacture handmade cold process bar soaps for sensitive skin, liquid soaps for body care and home care, the first truly organic shower gels, numerous organic nontoxic cleaners, and much more. As a member of the 1% For The Planet network, Vermont Soap pledges 1% of its sales to the preservation and restoration of the natural environment.
Their website has a handy tool to help you determine your skin type and learn which of their products are best suited to you. Their blog also offers a wealth of resources to help you make the most of your personal and home care products.
Mission Statement:
Vermont Soap recognizes that human beings are now at a critical juncture in relation to our planet and that viable alternatives must be created to lead us into a sustainable future.
Vermont Soap was created to manufacture and market high-quality, unique and natural personal care products of usefulness and value; and to be an example of how corporations can be a tool for positive social change.
Vermont Soap emphasizes the wholeness and integration of the company departments through communication, participation in the growth process, and acceptance of responsibility among co-workers.
Vermont Soap pledges to conduct business in an environmentally aware manner emphasizing reuse and recycling, the use of natural base ingredients, and the application of appropriate technology.
Our Co-op Spotlight is shining brightly on Badger this week. This small, family-owned, family-run, and family-friendly company nestled in the woods of Gilsum, New Hampshire is beyond worthy of the spotlight. They help define what it means to be a socially accountable, environmentally responsible, people-first kind of business. They are featured in our Member Deals Spotlight this week, so all of their fabulous body care products are 20% off for member-owners from June 2nd – 8th! Read on to learn about the ideals, principles, and practices that make their company worthy of such high praise:
Badger was born in 1995 when founder Bill Whyte was working as a carpenter in the cold New Hampshire winters and created an amazing balm that helped soothe and heal his cracked hands. Badger Bill ran the company (as CEO) along with his wife Katie Schwerin (as COO) and their two daughters Rebecca Hamilton and Emily Schwerin-Whyte and it grew to over 100 products and over 90 employees. In 2018 Bill passed the leadership of the company on to Rebecca and Emily making them both CEOs or Collaborative Executive Officers. Click HERE to read more about Badger’s amazing history.
Badger Bill and family
Quality Ingredients and Standards
Badger selects ingredients with great care, using only those that fit their rigorous natural standards for healthy agriculture, minimal processing, sustainable supply chain, and health-giving properties. Every ingredient they use is grown and processed with the highest degree of respect for protecting the environment, the workers, and the natural properties of the plants. Nearly all of Badger’s products are made from 100% USDA Certified Organic food-grade ingredients and they utilize as many fair trade certified ingredients as possible. You can view their impressive growing and processing standards on their web page.
B Corp Status
Badger became a B Corporation in 2011 to help assess and improve their business practices and ensure that they’re always doing what’s right for people and the planet. In June of 2018, Badger was named ‘Best For the World’ and ‘Best for the Environment’ by the folks at B Corp, recognizing their efforts to create a positive impact for workers, the environment, and the community. At the 2019 United Nations Climate Change Conference (COP25) in Madrid, Badger joined a group of over 500 other B corporations in committing to Net Zero by 2030. That means reaching a perfect equilibrium with the earth—drawing all of their energy from renewable sources, and releasing zero carbon into the atmosphere.
Badger Facility & Ecology Center Gardens
Going Solar
Badger headquarters is powered exclusively by the sun! In July of 2020, as part of their ongoing commitment to reach net-zero carbon emissions by 2030, Badger partnered with fellow B Corp Revision Energy to install a full ground and roof solar array. Their land and buildings are now adorned with a 1,445-panel (524-kilowatt) roof- and ground-mounted solar array, one of the largest in the region. The panels produce enough clean solar energy to power all of their operations—and even send extra electricity back to the grid. These panels will eliminate about 636,000 pounds of carbon pollution every year!
New Solar Panels Powering the Badger Campus in Gilsum, NH
Family-Focused Employee Programs
Badger was awarded the Connect 2016 Philosophy Award for its accommodating employee benefits and exemplary work environment. Creating a family-friendly workplace is a high priority at Badger. They aim to be supportive of new parents in their extended work family while considering the well-being of all employees and productivity in the workplace. They offer extended parental leave and a Babies At Work program, which brings together a policy that is best for baby, parent, and business. This policy allows the parent to bring the child to the workplace until it begins crawling, at which time it graduates to Badger’s Calendula Garden Childcare Center. The Center is located just a quarter-mile from the Badger campus and offers high-quality, subsidized childcare for children of their employees. Badger, in a sense, creates its own “village” to support both parent and child!
Calendula Garden Child Care Center
Another exemplary aspect of employee care is their free lunch program. This is a daily organic lunch served during a paid 30-minute break. Every day their fabulous cooks prepare a free, home-cooked lunch for all of the Badgers made from 100% organic and mostly local foods. During the summer months, much of the produce comes right from their Badger Ecology Center regenerative vegetable garden! Read more about Badger’s impressive employee benefits here.
Product Certifications
Badger believes that third-party certifications take the guesswork out of claims made on cosmetics and personal care items. This means that they adhere to the standards and guidelines of any third-party agency certifying their products. Their products are certified organic by both the USDA and the NSF, many of the ingredients are Fair Trade certified, and all products are certified gluten-free and certified cruelty-free. As a sunscreen manufacturer, they recognize the responsibility that they hold to help protect coral reefs and delicate marine ecosystems. They have been making reef-safe sunscreens since 2005 and now have one of the first Protect Land + Sea certified sunscreens. Badger sunscreens DO NOT contain any ingredients or contaminants considered harmful to coral reef environments, sea turtles, and other aquatic life. In addition, Badger advocates for bans on coral harming sunscreen chemicals in places such as Hawaii, Key West, Palau, Aruba, and the US Virgin Islands.
Our Member Deals Spotlight shines brightly on a company with humble roots here in Vermont – American Flatbread! From May 26th – June 1st, member-owners can enjoy 20% off American Flatbread’s products (applies only to frozen flatbreads here at the Co-op, not at their fabulous restaurants). Read on to learn more about the history and mission of this locally-born company:
George Schenk, the founder of American Flatbread, founded his business with a firm understanding that food is more than what’s on the plate, which he shares in “The Five Faces of Food” and his simple phrase, “food Remembers the acts of the hands and heart.”
“Food is important. What we eat and how it’s grown intimately affects our health and the well-being of the world,” says Schenk. He created American Flatbread based on the philosophy of food for the greater good, and the company remains committed to building upon that legacy.
American Flatbread was born in Waitsfield, Vermont, but demand for frozen flatbreads soon outgrew the humble kitchens of their flagship location. Rustic Crust, the company that now produces American Flatbread frozen pizzas, took over the reins and says that they’re proud that George entrusted them with his mission and they remain committed to upholding it.
Headquartered in New Hampshire, Rustic Crust continues to work with fresh, all-natural ingredients to bring you the authentic flavor you’ve come to know and love. According to Rustic Crust CEO Brad Sterl, “Our two good-for-you pizza brands make their home in the beautiful New England countryside, and are made by real people and using real ingredients. American Flatbread frozen pizzas feature 100% organically grown wheat crusts and topped with fresh herbs, vegetables, and the finest of cheeses (no rBST growth hormone!). They’re all-natural, with no preservatives, artificial colors or flavors, and handcrafted from scratch and par-baked in wood-fired ovens.
Truly nutritious, light, crisp, and flavorful — convenience without compromise – American Flatbread pizzas are honestly delicious, the best premium frozen pizza bar none, for people who care about pizza and the planet.
Our Member Deals Spotlight is beaming on Red Hen Baking Company this week! Member-owners can enjoy 20% off their full line of freshly baked breads from May 19th – 25th. Read on to learn more about this wonderful local bakery that’s been turning out fresh organic bread 7 days a week for over 20 years!
History
The folks at Red Hen Baking Company are guided by a belief that pure, uncomplicated ingredients and the hands of skilled artisans are the building blocks for great food. Their bakery sprouted from humble beginnings with a staff of 8 on Route 100 in Duxbury, VT back in 1999. They were committed to using organic ingredients since the very beginning and became an established presence in the area’s many cooperative and independent food stores. Their bread was beginning to appear at more and more of the area’s finest restaurants and they became mainstays of the Montpelier and Waitsfield Farmers’ Markets. To this day, these venues still make up the core of their wholesale business.
After 8 years of hard work in Duxbury and a seasoned staff that had grown to over 20 employees (many of whom are still with the bakery today), they had the opportunity to move 5 miles down the road to the neighboring town of Middlesex. It was here that they established their new baking facility in a building constructed especially for their purposes with an attached café in a renovated building that housed the former Camp Meade Diner.
Their café has become known as a local destination and gathering place where people can enjoy not only the bread they’re so well known for, but also their increasingly lauded pastries, sandwiches, and soups. To supplement their own creations, the cafe also features beer, wine, and specialty food from near and far. Next time you’re cruising through Middlesex, be sure to stop in!
Although Red Hen has grown considerably since those early days in Duxbury, they remain dedicated to creating the very best food from the best possible ingredients. You can’t make great food without great flour (or potatoes or seeds or meal, as the case may be), so a great deal of time and energy is spent sourcing the very best of these items. In many cases, the folks at Red Hen are closely acquainted with the farmers and millers that are responsible for producing the raw materials used for baking their breads. In fact, over 90% of all the flour they use comes from two farmers within 150 miles of the bakery. Each year, 430,000 lbs of local wheat go into their breads!
Members of the Red Hen Baking Crew visiting Les Cedres farm in Quebec where some of the organic grain for their bread is grown.
They employ methods that are as old as bread making itself and these processes guide their days at the bakery. This method of slow fermentation produces a complexity of flavor, a chewy texture, helps the bread to keep longer, and even adds to its nutritive value. Each loaf is then formed by hand and baked in a hearth oven. The Red Hen family of breads runs the gamut from dense whole grain varieties to light and airy ciabatta and everything in between.
Red Hen Baker Randy unloading fresh baked baguettes
Giving Back
Like any good hen, the folks at Red Hen feel a responsibility to do what they can to nurture the community that has nurtured them. There is never a shortage of work to be done and there are so many good organizations doing that work, but each year their staff selects a few organizations that they would like to support. Last year they directed over $26,000 to the following organizations doing work both close to home and further afield:
To learn more about Red Hen Baking, check out their web page! You can view their cafe menu, read all about their diverse bread offerings, and find great tips for storing your bread to maximize freshness.
Looking to spice up your Wellness routine? Renew Life is featured in our Member Deals Spotlight this week and member-owners can enjoy a 20% discount on their full line of supplements from April 21st – 27th! Read on to learn more about this company and the inspiration that drives them to succeed:
Renew Life is rooted in the firm understanding that gut wellness is the foundation of good health. Twenty-five years ago, their founder Brenda Watson couldn’t find the solution to her own gut health issues and struggled to receive answers to her questions. She couldn’t find products on store shelves that could meet her needs, so she made her own solution. And ever since, the team at Renew Life has continued that legacy, helping countless others find relief, share their stories, and rise to their full potential.
Renew Life offers a full spectrum of award-winning, digestive-care supplements and functional foods, formulated from the highest quality ingredients derived from nature, with no artificial ingredients. Perhaps as equally important as the ingredients that are in their products are the ingredients that are absent from their products. They are committed to providing natural health product supplements with no artificial colors, unnecessary preservatives, or other unnecessary added materials of any kind. Renew Life stands behind the purity, potency, and efficacy of every product they develop, and their exceptional customer service, comprehensive educational programs, and superior manufacturing practices set the benchmark for others in the industry.
At Renew Life, they strive to:
Identify probiotic strains on package for the majority of their products
Guarantee potency through expiration
Back their claims with competent and reliable scientific evidence and clinically studied strain amounts
Have DNA verification of strain ID for the majority of products
Have third-party verification of probiotic potency and quality
Use scientific support to deliver live probiotics to your gut
This week, the Co-op Spotlight shines brightly on Lundberg Family Farms! Member-Owners can enjoy 20% off their entire line of rice, rice chips, rice cakes, and risottos from April 7th – 13th! Read on to learn more about this fourth-generation family-owned company and its commitment to socially and environmentally responsible practices for more than 80 years:
Since the company was first founded by Nebraska natives Albert & Frances Lundberg in 1937, Lundberg Family Farms has remained a family-owned and operated company committed to producing the finest quality rice and rice products for your family, while respecting and sustaining the earth. Today, over 80 years later, the third and fourth generations carry on the family heritage by using organic and eco-positive farming methods that produce wholesome, healthful rice and rice products while improving and protecting the environment for generations to come.
Founder Albert Lundberg, a survivor of the dust bowl, understood the importance of caring for the soil. He recognized that the dust bowl resulted from poor soil management and short-sighted farming techniques. With this in mind, the Lundbergs made a choice to avoid growing typical conventional rice. Their Certified Organic and Eco-Farmed rice is grown with a concern for the environment. They treat the soil, air, and water as important resources, respecting the delicate balance of nature. They are a proud participant of the Non-GMO Project, and positioned their company as an early leader in organic farming, energy conservation, use of renewable energy, providing safe and fair working conditions, and many other environmentally responsible and socially responsible practices.
Lundberg Family Farms was founded on the belief of “leaving the land better than you found it.” This belief originated on the farm and helped them become a leader in organic farming. Over time, this belief has been integrated into all operations, from growing rice to producing products. Sustainability is written into every job description. It is part of everyday work on the farm and in their facilities. Lundberg’s focus on organic, non-GMO, and diverse grains helps create a food system that doesn’t drain our earth’s resources, and that puts meals on your table that are of the highest quality in every way.
Lundberg Family Farms has been a TRUE Zero Waste Certified facility since 2016 and diverts 99.6% of its waste from landfills.
As they grow and expand, they will continue to implement energy conservation and renewable energy, waste reduction and resource efficiency, safe and fair working conditions, along with many other practices that are environmentally and socially responsible. Lundberg partners with the Sustainable Food Trade Association (SFTA), One Step Closer to an Organic and Sustainable Community (OSC2), and the Climate Collaborative (CC) to help reduce their climate impacts as an organization. Click here to view their 2021 Sustainability Report.
Near East Foods is basking in the glow of the Member Deals Spotlight this week, which means that member-owners can enjoy a 20% discount on all of their products from March 31st – April 6th! Read on to learn more about the humble beginnings of this company and its commitment to Fair Trade:
Near East started in 1962 in Worcester, MA as a small, family-owned company. George and Hannah Kalajian immigrated from Armenia to the United States and set up a grocery store in 1940. Soon after the store opened, Hannah began serving sandwiches and home-cooked hot meals at a twelve-stool luncheonette counter adjoining the grocery store. On Wednesdays, Hannah served her specialty: roasted chicken and Armenian-style rice pilaf. A tasty combination of rice, orzo pasta, and seasoning, the pilaf quickly became so popular that Hannah began to package it – filling bags of pilaf mix by hand in her home kitchen. As demand rapidly increased, more help was added and a growing number of food distributors helped to sell the product. Over the years, production moved out of Hannah’s kitchen and into modern manufacturing facilities.
Today the Near East family of products includes more than 30 different flavors and varieties of rice pilaf, couscous, and other grain dishes, all with the same high-quality ingredients, care, and handling that Hannah put into the first batch of pilaf. Their easy-to-prepare products offer you a variety of great tastes and authentic flavors from around the world.
Near East takes pride in using only the best ingredients in their products. Most Near East products are Certified Kosher and many are Non-GMO Verified. They remain dedicated to simple, high-quality food made with recognizable ingredients and authentic herbs and spices.
Fair Trade Partnership
For the folks at Near East, Fair Trade means going back to the source to ensure that the farmers who grow their ingredients are equitably paid and are empowered to invest in their communities. Near East is proud to source Fair Trade Certified™ quinoa. Sourcing Fair Trade means empowering quinoa farming communities through an additional investment that preserves the environment, ensures fair labor practices, and builds sustainable communities.
Looking to give your workout routine a spring makeover? Or perhaps you’ve set some new fitness goals and you’re ready to take that first step? We invite you to check out this month’s featured Co-op Connection Business — Middlebury Fitness! Flash your Co-op member-owner card and you’ll receive 50% off the enrollment fee and your first class or workout is FREE! Read on to learn more about what this community wellness center has to offer:
Middlebury Fitness is a community health and wellness center founded in 1997 that puts its members’ needs first. Their facility features a wide variety of the most current strength and cardio equipment by the leading brands in the industry. Is group fitness your thing? They offer a variety of live and remote programs and group fitness classes to meet the diverse and ever-changing needs of their member base, ranging from ages 13 to 93. Click here for their class calendar and descriptions. Other services and amenities include personal training, free equipment orientations, athletic performance training, Dietician consultations, saunas, and more!
The crew at Middlebury Fitness is incredibly proud to be so active in this great community and annually receives recognition and awards for various initiatives. For the past four consecutive years, they have received the United Way of Addison County’s “Partner Award” for an annual event that has raised $60,000 for our local friends and families in need since 2014. Wow!! They were also the 2018 recipients of the prestigious BOB (Best of Business) award in the Health Club category by Vermont Business Magazine.
At Middlebury Fitness they understand that you have options when it comes to your health and fitness needs. They aim to meet and exceed their members’ expectations every day and believe they have some of the most attentive, caring, professional, and knowledgeable instructors, personal trainers, and staff you will find. Their ultimate goal at Midd Fit is to ensure that each of their members achieves their personal fitness goals while experiencing exceptional customer service in a supportive atmosphere of fun and camaraderie.
If you are a current member, they’d like to extend a sincere THANK YOU for being a part of the Midd Fit family! If you are not yet a member, please visit and let Middlebury Fitness guide you through your fitness journey today! And don’t forget to mention that you’re a Co-op member-owner!
Warmer weather is returning and outdoor adventures await, so we think you’ll be excited to hear that CLIF Bar & Company is featured in our Member Deals Spotlight! Member-owners can enjoy a 20% discount on their full line of protein bars from March 24th – 30th so it’s a great time to stock up and save before hitting the trail! Read on to learn more about this employee-owned business and the forces that drive them to do things differently:
In 1990, during a one-day, 175-mile bike ride—forever to be known as The Epiphany Ride—an exhausted and hungry Gary Erickson realized he couldn’t choke down another unappetizing energy bar. And just like that, the idea for a better tasting bar was born! Erikson spent a few years testing recipes in his mother’s kitchen until he landed on the first CLIF bar recipe and he chose to name it after his father, Clifford, who first introduced him to wilderness adventures and encouraged him to follow his passions in life.
Ten years later, the company was enjoying success and making an impact in the food scene when Erikson and his partner Kit Crawford were presented with a $120-million offer to sell the company. Ultimately, they chose to walk away from this offer, keeping the company family-owned and values-focused, recognizing that to do more good in the world, CLIF needed to stay private, grow naturally, and sustain itself over time – patience over greed, purpose guiding profit.
By 2010, they took this a step farther by transitioning the business to an employee-owned model by offering 20% of their family-owned common stock to CLIF employees through an employee stock ownership plan (ESOP). CLIF funds the ESOP annually—it costs employees nothing. Kind of like a 401k plan, except that employees don’t have to put any of their own money into it! With each passing year, employees receive more shares from Clif Bar, the price per share hopefully grows in value, and upon retirement, employees sell their shares back to CLIF, which pays them the value of the stock at that time.
When it comes to doing business, the folks at CLIF Bar & Company believe in a different kind of bottom-line guided by 5 aspirations:
Sustaining our People
Being family- and employee-owned means taking care of their people and their families because healthy, inspired people create delicious and nutritious food. CLIF offers paid volunteer and workout time (with their own in-house trainers), subsidized on-site daycare for all the little Clifsters, six-week paid sabbaticals, and an employee stock-ownership program.
Sustaining our Communities
From the volunteer work they do locally to the way they source ingredients globally, their commitment to the communities they touch is an important part of their identity. Globally, this means sourcing organic and sustainably grown food. For example, their cacao and palm oil are Rainforest Alliance Certified™. The Rainforest Alliance supports a healthy environment, promotes the well-being of workers and their communities, and strictly prohibits child labor.
They also created In Good Company® – an alliance of values-driven businesses working together for a shared purpose. They listen to people in local communities define their needs and then volunteer time to tackle projects focused on food, environmental restoration, and rebuilding after natural disasters.
Last but not least, CLIF® CORPS encourages CLIF employees to volunteer their services in the community on company time. The way they see it, cultivating community together makes them stronger as individuals and as a company.
Sustaining the Planet
The team at CLIF is inspired by the challenge of running a business based on ecological principles. They describe their model for sustainability in four simple words: Think Like a Tree. Trees run on renewable energy, recycle all waste, and sustain and improve the places they grow. As a food company, Think Like a Tree means that CLIF is working to craft food with organic, sustainable ingredients, made with renewable energy, packed in eco-friendly packaging, and delivered by transportation that doesn’t pollute. 84% of their ingredients are Certified Organic and/or Certified Sustainable, 90% of their waste is diverted from landfills and incinerators from CLIF bakeries, and they use 100% green power for their LEED-certified facilities. Click here to learn more about CLIF Bar & Company’s sustainability initiatives.
Sustaining our Brands
Creating brands with integrity, quality, and authenticity means crafting good food from sustainably sourced ingredients. Their commitment to organic and sustainably sourced ingredients guides them to make the right choices for farmers, communities, and the awesome people who love our CLIF®, LUNA®, and CLIF Kid® brands. They listen attentively to athletes, foodies, and the people they meet at events to tap natural demand and follow long-term trends, not short-term fads. But most importantly, they never lose sight of the fact that all the food from each of their brands is a tasty expression of their values and helps contribute to a healthier, more sustainable planet.
Sustaining our Business
Building a healthy, resilient company means that CLIF can invest in the long term, be a catalyst for change, and do more good in the world. Today, remaining a healthy business gives them the power to support their brands, their people, their community, and the planet…not to mention have a ton of fun doing it every day!
