Spotlight on Jovial Foods
Our Member Deals Spotlight is beaming on Jovial Foods! Member-owners can enjoy 20% off their full line of products July 9 -15
At Jovial Foods, everything begins with family. When Carla and Rodolfo became parents, their daughter’s gluten sensitivity led them on a search for answers that would ultimately impact thousands of families. Both grew up in Italy in homes where food was everything—homemade, meaningful, and rooted in tradition. As professionals in the organic food industry, they knew that the answer might lie in the past.
Their journey led them to einkorn, an ancient grain with a simple genetic makeup, never hybridized and easier to digest. Once they introduced it to their daughter’s diet, her symptoms disappeared. Bread and pasta returned to the table—this time with a wheat they could trust and feel good about. That experience became the seed for Jovial Foods.
Founded in 2010, Jovial remains a small, family-run company with a big purpose: to bring back real, pure ingredients and help others thrive. Einkorn became the centerpiece of that mission, but their vision goes beyond one grain. It’s about food made with care, grown organically, and prepared the traditional way—from stone-milled flour to slow-dried pasta.
Jovial stands out because it’s personal and committed to staying small and values-driven. Their products are made for families dealing with food sensitivities, those looking for nutrient-rich alternatives, and anyone who wants to feel good about what they eat. No glyphosate, no synthetic additives, no shortcuts—just honest food crafted with love.
What started as one family’s journey has grown into a movement. Jovial customers aren’t just buying food; they’re reconnecting with the joy of real ingredients and shared meals. Whether you’re managing gluten sensitivity, exploring ancient grains, or simply seeking better food for your family, Jovial invites you to slow down, cook with intention, and rediscover the joy of eating well.
