Spotlight on Caroline’s Dream

We’re shining a bright Member Deals Spotlight this week on a local favorite that provides handcrafted, lovingly created products to keep our skin healthy and glowing even through the depths of a Vermont winter – Caroline’s Dream! Our entire line of Caroline’s Dream small-batch skincare products is 20% off for member-owners from February 3rd – 9th, so it’s a perfect time to stock up your skincare stash! Read on to learn more about the maker of this skincare line and the inspiration behind her brand:

The seed for Caroline’s Dream was planted over 24 years ago when founder Susan Shashok began her quest for a line of chemical-free skincare products suitable for her sensitive, acne-prone skin. That fruitless search inspired Susan to tap into her knowledge of herbs, agriculture science, and entrepreneurship to explore the possibility of creating a product lineup of her own. After many experimental batches tested on herself, her friends, and her family, Shashok dialed in on the precise alchemy from which her signature line of highly effective, handcrafted skincare products would rise. Her products are free of sulfates, parabens, and animal testing, and are crafted using sustainably-sourced ingredients and environmentally friendly packaging.

Throughout the creative process, Susan drew inspiration from her grandmother Caroline, who had a deep love of medicinal herbs, a pride in handcrafting, and a Pennsylvania Dutch work ethic. As the daughter of two artists, Caroline is described by Susan as “not of myth or legend but a real woman that should never be confused with being ordinary.” Though she passed away when Susan was a teenager, her legacy is alive and well both in the treasured physical works of art that she bestowed upon her family — quilts, Christmas ornaments, and crochet work — and also in the spirit of art, integrity, and craftsmanship present in the Caroline’s Dream line of products.

Shashok describes herself as an outdoor enthusiast who enjoys spending time hiking and biking across Vermont. Perhaps you’ve seen her delivering her products to the Co-op on her signature red bike? It’s the magical sort of thing that can only be achieved when working at a hyper-local human scale and we feel lucky to have the opportunity to be a part of it. 

Spotlight on Jason

Looking for simple, gentle, natural body care products? Check out JĀSÖN®! They’re featured in our Member Deals Spotlight and all of their body care products are 20% off for Member-Owners from August 22nd – 28th. Read on to learn more about their history and mission to deliver the safest, most gentle natural body care products to you and your family:



The founders of JĀSÖN® set out to create safe, wholesome, and effective products for the whole family. To this day, the brand remains true to that mission. They believe in living authentically, exploring the unexpected, and celebrating nature’s simple power.

Their brand started back in 1959 when a group of independent thinkers set out to disrupt a quickly changing bath & body industry. Disenchanted by big companies and big chemicals, this group harnessed their free-spirited California mindset, leading them back to simple, safe, and gentler ingredients. The team set to work creating body-loving products made with plant-based ingredients that lived up to their original mission, never compromising on quality or care.

And thus, a new brand centered around the restorative power of nature’s botanicals was born. It only felt natural that they call it JĀSÖN® – an honorable word meaning “healer” in Greek.

Code of Honor

The JĀSÖN® brand continually evaluates and updates its list of synthetics and chemicals that it chooses not to use, and meet or exceed the industry standard in safety testing.  Their Code of Honor dictates that they will:

  • Select safe, gentler and effective ingredients
  • Never test their products on animals
  • Innovate and improve continuously

JĀSÖN® promises wholesome, effective products free from:

  • Parabens
  • Harsh Sulfates
  • Petrolatum
  • Phthalates
  • Artificial Colors
  • Saccharin
  • GMOs
  • Plastic Microbeads
  • MEA, DEA & TEA
  • PEG Derivatives
  • Formaldehyde Donors
  • Animal Testing 

Giving Back

The disparity between girls’ and boys’ education can lead to billions of dollars in lost opportunity worldwide. JĀSÖN® partners with CARE® to do their part to change this staggering fact.

CARE® has nearly seven decades of experience creating programs to help eradicate poverty and achieve social justice. Their joint Empower Her through Education program supports school-aged girls in rural Guatemala, bringing financial and emotional support to their communities.

The after-school program aims to build girls’ confidence and self-esteem through hands-on games, exercises, and lessons, empowering them to continue their education and find success as they grow up. The program’s existence is a major step in helping shift an outdated mentality that girls and women should stay at home. To learn more about this important initiative, click HERE.