Order Overview

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July 2025

Spotlight on Jovial Foods

Our Member Deals Spotlight is beaming on Jovial Foods! Member-owners can enjoy 20% off their full line of products July 9 -15

At Jovial Foods, everything begins with family. When Carla and Rodolfo became parents, their daughter’s gluten sensitivity led them on a search for answers that would ultimately impact thousands of families. Both grew up in Italy in homes where food was everything—homemade, meaningful, and rooted in tradition. As professionals in the organic food industry, they knew that the answer might lie in the past.

Jovial and Bionaturae, pasta making in Lucca, Tuscany, Italy.

Their journey led them to einkorn, an ancient grain with a simple genetic makeup, never hybridized and easier to digest. Once they introduced it to their daughter’s diet, her symptoms disappeared. Bread and pasta returned to the table—this time with a wheat they could trust and feel good about. That experience became the seed for Jovial Foods.

Founded in 2010, Jovial remains a small, family-run company with a big purpose: to bring back real, pure ingredients and help others thrive. Einkorn became the centerpiece of that mission, but their vision goes beyond one grain. It’s about food made with care, grown organically, and prepared the traditional way—from stone-milled flour to slow-dried pasta.

Jovial stands out because it’s personal and committed to staying small and values-driven. Their products are made for families dealing with food sensitivities, those looking for nutrient-rich alternatives, and anyone who wants to feel good about what they eat. No glyphosate, no synthetic additives, no shortcuts—just honest food crafted with love.

What started as one family’s journey has grown into a movement. Jovial customers aren’t just buying food; they’re reconnecting with the joy of real ingredients and shared meals. Whether you’re managing gluten sensitivity, exploring ancient grains, or simply seeking better food for your family, Jovial invites you to slow down, cook with intention, and rediscover the joy of eating well.

 

 

 

Wondering Why Some Shelves Were Empty? How Your Co-op Navigated the UNFI Outage

You may have noticed some unusually bare shelves in early June. That’s because our primary distributor, UNFI, experienced a nationwide communications outage that disrupted deliveries to hundreds of stores across the country.

At the Co-op, we moved quickly—sourcing from alternate vendors, coordinating with the National Co+op Grocers (NCG) network, and leaning into our strong relationships with local distributors. Thanks to these efforts, and the unwavering support of our staff and community, we were able to keep things running, even as stores across the country faced widespread shortages.

We also want you to know: we did not raise prices on any products during this time, even when our own costs increased due to emergency sourcing. That’s part of our commitment to transparency, fairness, and putting people before profit.

Our Staff Made It Happen

While systems were down and deliveries were delayed, our staff showed up in every way that mattered. They took this crisis in stride, got creative about keeping shelves stocked, sourced alternative products on short notice, and kept things moving with a remarkable sense of calm and good humor.

Their flexibility, upbeat attitudes, and problem-solving under pressure were truly inspiring—and a reminder of just how much heart powers this place every day. We’re deeply grateful for their hard work.

Distributors Who Stepped Up

We couldn’t have done it alone. These partners played a vital role in helping us keep shelves stocked during the outage:

  • Equal Exchange – While we typically purchase through UNFI, we were able to work directly with Equal Exchange to keep our bulk and produce sections supplied. 
  • Rainforest Distribution – This NYC-based distributor supported us across multiple departments, reliably fulfilling full orders at a time when many others were struggling.  
  • Four Seasons Produce – A key partner in keeping our produce section looking strong. They even added an extra delivery on a non-standard day to help us out. 
  • Black River Produce – Provided critical support in keeping our dairy, deli, and cheese cases stocked.
  • Chex Finer Foods – Helped us meet general grocery needs during the disruption, stepping in with consistency and flexibility.
  • Farrell Distributing – Ensured we had a reliable supply of beverages and bottled water. 
  • Baker Distributing – Came through with much-needed water products, especially seltzer and gallon jugs, which were hard to source elsewhere.
  • KeHE – Added extra trucks to accommodate larger order sizes and helped fill critical gaps.

Thank You

To our customers: thank you for your patience, kindness, and support while we navigated this disruption. From understanding questions to words of encouragement at the registers, your trust in us meant the world.

While global supply chains shape much of the modern food system, this experience reminded us that local relationships are at the heart of our resilience. Because of our staff, our vendors, and you, we were able to weather this storm better than many other stores around the country.

Thank you for being part of this community—and for supporting your Co-op.

Co-op Connection Featured Business – Honey Wax Bar

We’re shining a bright spotlight on our Co-op Connection Business of the Month — Honey Wax Bar! They offer a generous 10% discount to card-carrying Co-op member-owners through the Co-op Connection program, so what are you waiting for?! Read on to learn more about Honey Wax Bar and the skilled esthetician who is excited to help you feel your confident best, no matter the occasion:

 

Honey Wax Bar founder and owner Hannah Zeno felt called to this line of work by a desire to make all things beautiful and an understanding that real beauty begins within. Her path to becoming a holistic esthetician began by studying nutrition and coaching at the Institute for Integrative Nutrition in NYC and an extensive yoga teacher training program to learn more about the foundations of balance and strength. She studied esthetics for almost a decade with continuing education in makeup, oncology, chemical peels, and most recently lash lifting and microblading. Hannah strives to transform her clients into the most outstanding and glowing version of themselves, helping them feel beautiful from the inside out.

Holistic Esthetician Hannah Zeno, photographed by Elisabeth Waller Photography

Formally known as Honey Holistic Esthetics, Honey Wax Bar is Middlebury’s local go-to waxing and permanent make-up beauty bar. They offer a range of services, from waxing to brow tinting to lash lifting and microblading, all intended to gently assist you along your journey to feeling your absolute most radiant self. Whether you are preparing for your honeymoon or in search of a quick pick-me-up, Honey Wax Bar provides the services to make you more confident in your new bikini or outfit behind closed doors. Located right in the heart of Middlebury, VT overlooking the river, Honey Wax Bar prides itself on its convenient booking system, especially for Middlebury College Students who can book their waxing appointment in between classes.

According to Hannah, “it is a pleasure to work with women and men who come to me looking for a change and want to explore more about the world of health and beauty. When a client makes an appointment, we focus not only on their immediate needs but also on long-term beauty goals. My clients are the reason I’m at Honey!” To view their full menu of services, visit them online at honeywaxbarmiddlebury.com. To book an appointment now, text Hannah Zeno at 802-989-9122 or request an appointment through their easy online booking system. 

 

Spotlight on Tierra Farm

We’re casting our Member Deals Spotlight on Tierra Farm this week to highlight the socially and environmentally responsible practices of this employee-owned business. They provide an array of healthy products to our bulk department that are certified organic, gluten-free, kosher, and GMO-free, all of which are produced in small batches in their solar-powered facility in Valatie, NY. From July 2nd – 8th, member-owners can enjoy 20% off their delicious dried fruits, nuts, and other healthy snacks! Read on to learn more about this fantastic small business and its commitment to responsible practices throughout the supply chain:

Tierra Farm is a Certified Organic manufacturer and distributor of nuts and dried fruits located in the Finger Lakes Region of New York. Their customers consist mainly of cooperatives and independently owned grocery stores that value working with an employee-owned, environmentally conscious company that manufactures its own products.

Tierra Farm started as a diversified organic vegetable farm in the Finger Lakes region of New York. The organic nuts & dried fruit portion of the business started in 1999, as a way to generate income in the slower winter months. That portion of the business has continued to thrive and evolve into a year-round operation, though they still maintain their original farm.

Tierra Farm offers its customers exceptional value through unbeatable quality at prices that are fair both to the consumer and to the farmer. Their products are made without preservatives, added oils, or refined sugars, in their own peanut-free facility. They manufacture the products they sell: dry roasting and flavoring nuts and seeds, blending trail mixes, grinding butter, and covering nuts and fruits in fair-trade chocolate. Everything is made in small, hand-crafted batches for freshness.

One of their core values has been to cultivate strong relationships with the best organic farmers in the world. They work directly with the farmers from which they source their nuts, seeds, and dried fruit and have worked with some of these farmers for over a decade. Being in direct communication with their farmers allows the preservation of their organic integrity and ensures fair business practices throughout the supply chain.

Tierra Farm produces only Certified Organic products which are grown without synthetic pesticides, genetically modified organisms, or chemical fertilizers. This helps sustain biodiversity, conserves fresh water, and enhances the soil. They generate over 70% of their electricity from solar panels and recycle over 60% of their waste. Their delivery boxes are made from recycled cardboard and our individual product packaging is always made with recyclable materials and/or compostable packaging whenever possible. Tierra Farm proudly features more than 100 products in plastic-free, home-compostable packaging. 

Tierra Farm is also committed to community. They recognize that there’s a whole big world outside their doors and they want to help make it as beautiful as possible. With this in mind, they embrace opportunities to s

upport local charities and help them continue to do great work in service to others. 

Recently selected one of America’s Fastest-Growing Private Companies by Inc. 5000, Tierra Farm remains committed to its team members. Every single Tierra Farm employee makes a living wage of  at least $20 per hour and enjoys a comprehensive health benefits program, as well as a retirement plan and onsite lunch. In August of 2019, Tierra Farm became a Certified B Corporation, one of only 3,000 companies worldwide to earn this distinction.